Thursday afternoon marked the opening of the first-ever Taco Bell hotel in Palm Springs, complete with a hot sauce packet cutting ceremony.
When Taco Bell announced its first-ever, pop-up hotel concept for one weekend only, the tickets sold out in minutes. The Los Angeles Times, along with several other media outlets and visitors from 21 different states, got a first look at what to expect. One couple staying at the inaugural pop-up is on honeymoon after getting hitched at the Las Vegas Taco Bell Cantina on July 19. If they love each other as much as they love Taco Bell, they’re probably set for life.
First-night guests were treated to a twist on the typical Taco Bell fare including fish tacos, a caesar salad, virgin Baja Blast mojitos and more. The brand recruited local Taco Bell franchise owners and their teams to supply food for the weekend.
Included in this weekend’s stay are activities such as live music, dine-in movies that feature Taco Bell and an on-site salon offering services such as Cinnamon Twist Braids, Baja manicures and Fire Fades. And yes, of course, there is merch! Beds and pool chairs were adorned with hot sauce packet pillows and beach towels. Swimsuits, other apparel and even yoga mats are on sale in the on-site gift shop.
The hotel takeover will last from 1 p.m. on Thursday afternoon until Monday, August 12.
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