1851

Every franchise’s business model is focused on growth. Development is inherent to the very nature of the industry, and a brand’s success is judged by how quickly the franchise can grow in units and revenue.Though franchise leaders vary in their strategies to achieve that growth, there is one principle&nbsp;that’s universally applicable to all brands — engaging with existing franchisees helps develop the brand.Many franchisees are often gifted with an entrepreneurial spirit. <a href="https://1851franchise.com/greenhomesolutions/multi-unit-husband-and-wife-franchisee-team-is-bringing-green-home-solutions-to-new-markets-in-georgia-and-tennessee-2712856#brand-latest-stories">Michael &amp; Staci Douglas</a>, for instance, were looking to supplement their property services business when they began franchising with Green Home Solutions. With their intent to grow their business and develop with the franchise, the 5-unit owners were ideal candidates for the brand.“The main reason we chose Green Home Solutions was because of how perfectly its products and services work with our other business,” said Staci. “If we have a customer who utilizes our property services, we can now offer to help them tap into the power of environmentally conscious solutions for common household problems. From mold and odor elimination to duct cleaning and encapsulation, <a href="https://1851franchise.com/greenhomesolutions/improve-your-home-s-air-quality-with-these-products-and-services-from-green-home-solutions-2707403">Green Home Solutions is providing safe, eco-friendly, affordable and effective alternatives to traditional methods</a>.”In these situations, fostering growth with existing franchisees is simple; these business-minded franchisees are likely already on the same wavelength and are ready to expand. For many other franchisees, however, their decision to join a franchise was not necessarily predicated upon growth.&nbsp;For most franchisees the dream of owning their own business in a market they care about is enough to buy into the right model, sure. However, the success of that model and an open relationship with corporate often encourages them to pursue a larger reach.Amazing Lash Studio Chief Development Officer, Matt Stanton, says the majority of the beauty brand’s franchisees own multiple units, and credits this to the brand’s many resources. “While there is some risk that comes with spreading attention across multiple studios, the Amazing Lash Studio team does everything it can to ensure that owners have all the tools and support they need to provide the highest-quality eyelash extension service in their territory,” Stanton says.Corporate managers know the benefit of maintaining solid relationships with their franchisees. Michael Wagner, president of the <a href="https://poolscoutsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-value-of-validation-why-existing-franchisees-are-your-greatest-growth-asset-2713739" target="_blank" rel="nofollow">pool-service franchise Pool Scouts*</a>, credits early-adapters to driving overall revenue growth and believes in nurturing those relationships with corporate resources.“Being an early franchisee has some benefits and challenges,” Wagener recently told 1851. “Usually the cost to get in is significantly low, but there’s more risk and there’s always some growing pains. If the model is tight and you help those early franchisees find success, then fast growth becomes a much more viable option.”According to Franchise Development Director John Mike Heroman of <a href="https://www.houndstownfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-value-of-validation-why-existing-franchisees-are-your-greatest-growth-asset-2713739" target="_blank" rel="nofollow">pet-care franchise Hounds Town USA</a>, aligning with your franchisees on goal orientation is incredibly important to growing through them and with them.“You have to be honest to the core about what your brand is, which markets it can work in, and who your franchisees are,” he said. “You have to be brutally honest with yourself about what your model is, what your brand is and what kind of growth you can expect, then you plan accordingly.”For brands looking to expand, engaging with your franchisees is key. Not only can their success demonstrate the worth of your brand to future franchisees, but with the right environment and aligned priorities, their growth will become inevitable.

The Value of Validation: Why Existing Franchisees are Your Greatest Growth Asset

1851 Franchise

In an industry that measures success by growth, the strangest path to development is with franchisees themselves.

the-value-of-validation-why-existing-franchisees-are-your-greatest-growth-asset

Mosquito Hunters

Photo of Pest Hunters and Humbug Holiday Lighting teams

Mosquito Hunters Triples the Opportunity: 3-in-1 Franchise Model Fuels Growth

mosquito-hunters-three-in-one-franchise-model

Shuckin' Shack

Photo of Shuckin' Shack Oyster Bar beverages

Shuckin’ Shack Looks To Expand South Carolina Presence With Growth in Florence

shuckin-shack-franchise-florence-south-carolina

United Water Restoration Group

The Importance of Quick Response in the Water Restoration Business: How United Water Restoration Group Leads the Way

the-importance-of-quick-response-in-the-water-restoration-business-how-united-water-restoration-group-leads-the-way

Senior Care Authority

Senior Care Authority Celebrates Major Wins and Welcomes Four New Franchisees in Q1 2025

senior-care-authority-celebrates-major-wins-and-welcomes-four-new-franchisees-in-q1-2025

Children's Lighthouse

Why This Hotel Franchise Owners is Investing in Children’s Lighthouse 

why-this-hotel-franchise-owners-is-investing-in-childrens-lighthouse

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

Pizza Hut - EYM Group - Chapter 11 Bankruptcy - 77 Pizza Hut Locations Sold - 1851 Franchise

77 Pizza Hut Locations Sold After Franchisee Bankruptcy Filing

pizza-hut-franchisee-bankruptcy-eym-group

Jersey Mike's - Blackstone - Global Growth - 1851 Franchise

Jersey Mike’s Ramps Up Global Growth Following Blackstone Acquisition

jersey-mikes-blackstone-growth

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

&pizza - Fast-Casual Pizza Chain Begins Franchising - 1851 Franchise

&pizza Embraces Franchising To Fuel Bold New Growth Strategy

andpizza-franchising-ceo-mike-burns

CFOs See Recession as Likely in ’25; Why Now Is the Time To Water the Franchise Buyer Seeds

cfos-see-recession-as-likely-in-25-why-now-is-the-time-to-water-the-franchise-buyer-seeds

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

Amateur Bodybuilder and Business Partner Bring Passion for Fitness to World Gym Franchise in Fulton, New York

amateur-bodybuilder-and-business-partner-bring-passion-for-fitness-to-world-gym-franchise-in-fulton-new-york

franchisee spotlight graphic with photo of Venetya Evans and Sylvan Learning logo

IT Leader Celebrates One Year of Sylvan Learning in Simi Valley: A Passion for Education and Technology Drives Her Mission to Help Students Succeed

it-leader-celebrates-one-year-of-sylvan-learning-in-simi-valley

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

The Value of Validation: Why Existing Franchisees are Your Greatest Growth Asset

MORE STORIES LIKE THIS