Three Things Franchisors Need To Know In Order To Successfully Implement System-Wide Changes

There are few constants in franchising—the industry is always evolving and moving forward. In order for brands to be successful and remain competitive, they need to fine-tune their systems on a regular basis. Whether that means launching trendy limited time offers or revamping their brand identity and voice entirely, franchisors need to make changes in order to grow.

Here are the three main steps franchisors should keep in mind when implementing system-wide changes:

Utilize Data and Research

Major changes across franchise systems are only beneficial when they’re welcomed by consumers. That’s why the importance of conducting research and compiling data can’t be overstated for franchisors. Philip Schram, Buffalo Wings & Rings’ chief development officer, says customers are the best source of information when it comes to figuring out a strategy.

“The first thing we do before making a drastic change is look at transaction data from our point of sale systems to see which items are popular among consumers and selling well,” said Schram. “Then we’ll speak directly to our customers. Once a year, we have a session where we ask Buffalo Wings & Rings patrons what they like and what they don’t. That gives us a strong starting point when we’re trying to figure out our next move.”

Consumers aren’t the only group that determines whether or not a franchise should introduce new protocols. Vendors, marketing partners and unit owners are also instrumental in the decision-making process. When brands present their proposed changes to these groups, they’re able to get valuable feedback that points them in the right direction.

Carefully Plan and Execute the Roll Out Process

When franchisors decide to move forward with a major change, it’s crucial that they have a system in place to introduce it as seamlessly as possible. In today’s tech-driven society, one of the most common and effective ways for brands to do this is through online databases and hubs.

Internal company websites give franchisees across the country a common place to go for details and information. That opens up the lines of communication between corporate teams and their franchisees, ultimately establishing credibility and transparency. When franchisees have easy access to everything they need to know about a new menu item or business initiative, they’re more likely to go along with it.

Set High Standards When Selecting Franchisees

Successfully implementing system-wide change starts before franchise units ever open their doors. It’s crucial for brands to build teams of dedicated and reliable business owners on the corporate level so that when changes do occur, they have local support. Having high standards throughout the franchisee selection processes eliminates the possibility of unit owners underperforming down the line.

“At the end of the day, franchisees are the driving force behind successful brands. So it’s essential to work with entrepreneurs who share your vision,” said Schram. “Buffalo Wings & Rings is always available to help our franchisees, and we want to see that same level of excitement and commitment in all of our local business owners.”