1851

With a background in tech, Greg Wimp didn&rsquo;t foresee himself operating a sandwich franchise. Little did the former COO know he would soon be recognized as the man who &ldquo;put <a href="https://www.togos.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-franchisee-and-community-man-of-the-year-greg-wimp-is-bringing-the-brands-new-look-and-feel-to-the-santa-cruz-area-2711001" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Togo&rsquo;s</a> back on the map&rdquo; in his Bay Area community.&nbsp;

After leaving the tech world in 2017, Wimp found himself eager to combine a love of business with a desire to help his community. It didn&rsquo;t take long for Wimp to opt for the beloved California-based sandwich shop.&nbsp;

&ldquo;<a href="https://1851franchise.com/togos" style="text-decoration-line:none" target="_blank">Togo&rsquo;s</a> is a very well known brand in this area,&rdquo; said Wimp. &ldquo;I came upon a listing and decided to talk to some friends about the opportunity. Togo&rsquo;s seemed to be the perfect option for getting involved with my community while also succeeding financially.&rdquo;

While Togo&rsquo;s has been making made-to-serve sandwiches with the highest quality fresh ingredients since 1971, the brand has recently begun system-wide implementation of a revitalization effort to bring Togo&rsquo;s in-line with a younger consumer base. Instead of settling for the past, Togo&rsquo;s has decided to build a store of the future&mdash;aptly named Togo&rsquo;s 3.0&mdash; to reimagine the company with an emphasis on customer satisfaction, innovation and a modern flair.&nbsp;&nbsp;&nbsp;

Greg, who currently owns three Togo&rsquo;s units, is set to open a new location in line with the updated operating model and couldn&rsquo;t be more thrilled about the brand refresh. &ldquo;The store has a completely new look; it&rsquo;s fresh, modern and clean. Togo&rsquo;s 3.0. is more in line with what the younger generation is looking for, but people of all ages are going to be very excited.&rdquo;

The redesign is set to feature a fresh new logo, employee uniforms, in-store color palette and menu. For the first time, Togo&rsquo;s is set to roll out a line of hot sandwiches, including its new line of hot and melty chicken sandwiches.&nbsp;

Along with the redesign, Togo&rsquo;s has developed a more streamlined kitchen system. The new &ldquo;Speed Line&rdquo; model will include state-of-the-art equipment. Customers will be given a clear view of the kitchen to emphasize back of house efficiency, where an assembly-line approach leads to a faster and more accurate ordering experience. Additionally, Togo&rsquo;s 3.0 stores feature POS kiosks for easier ordering. All of this, along with the inclusion of a new third-party delivery partnership, has positioned the brand for explosive growth. Togo&rsquo;s Emeryville location, the first to be updated, has already seen a 15% increase in same-store sales since opening in April.&nbsp;

Wimp is confident that the new and improved Togo&rsquo;s will prove to make a splash in his new Watsonville location as well. He would know, since becoming a franchisee he&rsquo;s been getting more and more involved with the community.&nbsp;

&ldquo;We sponsor local races in the area,&rdquo; Wimp said. &ldquo;The Boys &amp; Girls Club opened a brand new clubhouse in one of our towns and we provided the food for their grand opening. I love doing events like that because it leads to a lot of great connections.&rdquo;

With his recent involvement in the community, Wimp has come to be known for his unique outfit choices during local races. &ldquo;I started dressing up in a Togo&rsquo;s cup for one of the races and people have definitely started recognizing me for that,&rdquo; Wimp said. &ldquo;I love the comradery that comes with meeting new people.&rdquo; The work certainly hasn&rsquo;t gone unnoticed in the communities our restaurants are located in, with Wimp&rsquo;s recent community outreach leading him to be named his local community&rsquo;s &ldquo;Man of the Year.&rdquo;&nbsp;

As the Togo&rsquo;s 3.0 evolution continues, Wimp is delighted to be involved with the franchise during such an exciting period. &ldquo;There is a lot of great energy surrounding the brand right now and things are moving in a great direction. With this current team and strategy in place, I couldn&rsquo;t be more optimistic about the future.&rdquo;

Togo’s Franchisee and Community ‘Man of the Year’ Greg Wimp Is Bringing the Brand’s New Look and Feel to the Santa Cruz Area

1851 Franchise

How the Togo’s 3.0 refresh has positioned multi-unit franchisee Greg Wimp for success. 


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

togos-franchisee-and-community-man-of-the-year-greg-wimp-is-bringing-the-brands-new-look-and-feel-to-the-santa-cruz-area

Image Studios

IMAGE Studios Celebrates Record Growth in 2025 With 35 Openings and 50 Units Awarded

image-studios-franchise-growth-2025

Dillas Quesadillas

Design with photo of Michael Mabry and Dillas Primo Quesadillas logo

Franchise Times: New Franchise Exec Says Dillas Is Bringing ‘Excitement’ Back to QSR Category

michael-mabry-franchise-growth

Lawn Squad

Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad 

Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad as a Treatment-Only Lawn Care Franchise

lawn-squad-franchise-opportunity

Jollibee

How Jollibee’s Veteran Leadership Team Is Rewriting the Playbook for U.S. Expansion

franchise-leadership-growth

Woodhouse Spas

Photo of guest checking in at Woodhouse Spas reception desk

franchise-questions-answered

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

How AI Is Transforming Restaurant Operations and Franchises

ai-impact-restaurants-franchises-human-centric-technology

Round Table Pizza Franchisees Take FAT Brands to Court Over Marketing Fund Mismanagement

round-table-pizza-franchisees-take-fat-brands-to-court-over-marketing-fund-mismanagement

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

1851 Franchisee Spotlight graphic with photo of Eli Cohen, Layne's Chicken Fingers logo

C5 Restaurants Grows its Texas Footprint with 40 Layne’s Chicken Fingers Locations Planned Statewide

eli-cohen-laynes-chicken-fingers-texas

image of stephen westerman and matthew westerman, owners Fort Walton Beach Two men and a junk truck

Twin Brothers Move From Managers to Owners with New TWO MEN AND A JUNK TRUCK Franchise on the Gulf Coast

twin-brothers-two-men-and-a-junk-truck-fort-walton-beach

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

What Makes Mellow Mushroom a Strong Franchise Investment? Insights From the Panos Family’s Metro Atlanta Portfolio

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

Togo’s Franchisee and Community ‘Man of the Year’ Greg Wimp Is Bringing the Brand’s New Look and Feel to the Santa Cruz Area

MORE STORIES LIKE THIS