1851

Looking for a franchise with big flavors and an equally impressive footprint? Look no further than <a href="https://www.togos.com/franchising/why-togos/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=true-to-the-sandwich-aligned-to-the-consumer-togos-30-brand-refresh-keeps-togos-director-of-franchise-development-john-dyer-excited-about-the-growth-potential-for-the-brand-2711002" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Togo&rsquo;s</a>. The West Coast-inspired big-and-meaty sandwich concept was founded in San Jose, California in 1971 and since then has grown to over 200 locations. While <a href="https://1851franchise.com/togos/info/index.html" style="text-decoration-line:none" target="_blank">Togo&rsquo;s</a> has always stayed &lsquo;true to the sandwich,&rsquo; the fast-casual brand has also been working to align their flavorful offering with a younger generation of fans thanks to a brand refresh known as <a href="https://1851franchise.com/togos/how-togo-s-continues-to-stand-out-in-the-increasingly-crowded-sandwich-segment-2710146" style="text-decoration-line:none" target="_blank">Togo&rsquo;s 3.0</a>.

Enter Togo&rsquo;s Director of Franchise Sales and Real Estate, John Dyer. Dyer joined the brand in December 2018 and said that a big part of what drew him to Togo&rsquo;s was the Togo&rsquo;s 3.0 initiative.

&ldquo;I&rsquo;ve always been a fan of the brand and the product,&rdquo; said Dyer. &ldquo;I was really excited about what I saw happening with the introduction of the rebranding initiative, Togo&rsquo;s 3.0. So I thought it would be a great opportunity to be a part of that.&rdquo;

Dyer came onboard after nearly a decade of franchise development experience with a focus on working with franchisees during buildout and launch as well as sourcing prime real estate for franchise locations. When he heard about Togo&rsquo;s 3.0&mdash;currently being strategically rolled out across the Togo&rsquo;s system&mdash;Dyer knew he would be a great fit.

Togo&rsquo;s 3.0 incorporates several exciting components including: redesigned restaurants and a refreshed color palette marked by bright blue and fresh orange; POS ordering kiosks in renovated stores; third-party delivery partnerships with couriers like DoorDash; <a href="https://1851franchise.com/togos/togo-s-launches-new-hot-and-melty-pretzel-sandwiches-2709834" style="text-decoration-line:none" target="_blank">hot and melty sandwiches</a> thanks to the introduction of a new combination convection oven; and a <a href="https://1851franchise.com/togos/togo-s-california-store-of-the-future-offers-fresh-look-and-experience-for-customers-and-greater-efficiencies-for-franchisees-2710357" style="text-decoration-line:none" target="_blank">Speed Line kitchen system</a> that streamlines sandwich prep courtesy of an assembly line-style approach.

&ldquo;Togo&rsquo;s is an organization that&rsquo;s been around for a long time so we have really perfected our high-quality products and created craveable flavors, but we wanted that brand revitalization to really align with the modern consumer,&rdquo; explained Dyer. &ldquo;Togo&rsquo;s 3.0 involves all customer touch points, from guest communication to the way we serve our product and the products we serve.&rdquo;

Dyer pointed out that the brand&rsquo;s innovations, both in terms of technology and menu offering, mean that there has never been a better time to join the Togo&rsquo;s franchise system.

&ldquo;In addition to the foundation we&rsquo;ve built with Togo&rsquo;s 3.0, and especially the new look and feel of our restaurants, there are a lot of great territories in key markets open for development,&rdquo; said Dyer. &ldquo;That makes now a very exciting time for current and prospective Togo&rsquo;s franchisees.&rdquo;

 
Customer feedback in those stores which have underwent the 3.0 refresh has thus far been glowingly positive.

&ldquo;When our guests walk in, they immediately see a space that is brighter, more open and more contemporary than before&mdash;that really connects well with millennial consumers,&rdquo; said Dyer. &ldquo;We have a lot of customers that have been with the brand for many years, but I think we&rsquo;re now also attracting younger customers and they&rsquo;ve responded very positively.&rdquo;

In addition to the aforementioned aesthetic revitalization, Togo&rsquo;s 3.0 locations now boast two new aspects to the consumer experience that have proven critical in regards to a millennial demographic: POS kiosks and <a href="https://1851franchise.com/old-concept-shelf-life-restaurants-must-adapt-to-burgeoning-demand-for-delivery-or-fold-2708844" style="text-decoration-line:none" target="_blank">third-party delivery</a>. &ldquo;The implementation of kiosk ordering has been really big for us,&rdquo; Dyer said. &ldquo;It&rsquo;s an exciting time of major growth and momentum and I look forward to the future innovation that we&rsquo;re going to have on the technology side of the business.&rdquo;

Dyer emphasized that, amidst all the innovation, Togo&rsquo;s continues serving up flavorful, piled-high sandwiches that leave competitors in the dust.

&ldquo;With Togo&rsquo;s, it&rsquo;s all about the product. We&rsquo;ve got a phenomenal product; I believe it&rsquo;s Best in Class,&rdquo; Dyer said. &ldquo;We offer generous portions of protein on fresh artisan baked bread. And don&rsquo;t forget about&nbsp; the fresh mashed avocados, prepared daily in our restaurants&mdash;those are just some of the things that makes Togo&rsquo;s stand out over the competition.&rdquo;

With an offering that keeps guests coming back and now, the new look, feel and means to align with the modern consumer, Togo&rsquo;s is impressively positioned for considerable success. At the heart of it all, the brand continues to display, well, heart.

&ldquo;Togo&rsquo;s mission is to enrich the lives of others. It all starts with the employees,&rdquo; said Dyer. &ldquo;I think that well-trained, happy employees, that enjoy the environment they are working in are going to make a great product and serve their guests well. Which in turn leads to increased sales and profitability for the franchisee.&rdquo;

True to the Sandwich, Aligned to the Consumer: Togo’s 3.0 Brand Refresh Keeps Togo’s Director of Franchise Development John Dyer Excited About the Growth Potential for the Brand

1851 Franchise

Togo’s Director of Franchise Sales and Real Estate sounds off.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

true-to-the-sandwich-aligned-to-the-consumer-togos-30-brand-refresh-keeps-togos-director-of-franchise-development-john-dyer-excited-about-the-growth-potential-for-the-brand

TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

koji-kanematsu-turned-a-2000-year-old-japanese-staple-into-one-of-the-most-scalable-restaurant-franchise-models

Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

celebrating-the-nurse-behind-the-mission-how-melinda-endricks-is-powering-lindoras-growth-and-impact-nationwide

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

HTeaO Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-hteaos-franchise-costs-fees-profit-and-data

Lumin Lash Franchise Deep Dive - Costs, Fees, Profit and Data - 1851 Franchise

Lumin Lash Franchise Costs, Fees, Profit and Data for 2025

lumin-lash-franchise-deep-dive

Photo of Happinest Brands vans and teams standing together

Happinest Brands Closes Strong Q1 With Strategic Growth, System-Wide Enhancements

happinest-brands-q1-2025-growth

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

True to the Sandwich, Aligned to the Consumer: Togo’s 3.0 Brand Refresh Keeps Togo’s Director of Franchise Development John Dyer Excited About the Growth Potential for the Brand

MORE STORIES LIKE THIS