Top Franchise Legal Players: Carl Zwisler, Senior Counsel for Lathrop GPM

Carl Zwisler has established himself as one of the most insightful professionals in the franchising legal industry with more than 35 years of service. The Washington D.C.-based franchise lawyer is the editor for Lathrop GPM’s Global Franchise Regulation Update, and his legal representation has helped some of the top names in franchising on both a domestic and international scale.

Zwisler said he has a deep-rooted passion for the industry and shared his insights on how to capitalize in a wide range of markets, along with his advice for franchisees to develop a thorough understanding and expectations for a business relationship.

“I think it’s important, if you are a prospective franchisee or if you are getting into any business, that you write down what your expectations are,” Zwisler said.

He also advises business owners to interact with franchisors, current franchisees and even those who have left a franchise in the past year — “It’s all disclosed in the FDD,” he said  — to develop insights and to fortify a proven path to success.

Watch the full interview with Zwisler above, or click here to watch it on YouTube.