More and more consumers are looking to experience their favorite QSR and fast casual brands outside of the restaurant's four walls, and that is causing franchise companies in that segment to find ways to cater to that evolving preference. A recent article in QSR Magazine explored how brands are responding including fast-growing pizza franchise Toppers Pizza, which has fine-tuned their delivery process over more than two decades but has now seen more interest in carry-out than ever before.
“Pizza being that shared meal occasion with usually multiple people in the family eating pizza has morphed into people eating pizza as individuals,” Scott Iversen, VP of Marketing for Toppers Pizza, told QSR. “More personalization and customization comes into play. It’s used in more occasions today than what it was.”
In the last five years, Toppers has seen delivery go from roughly 75 percent of orders to 55 percent as more consumers opt for carry out.
Read the full article here.