1851

In August 2016, <a href="https://www.toppers.com/Menu/Pizza?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toppers-pizzas-innovative-straight-up-pricing-leads-to-record-breaking-quarter-in-sales-10089" target="_blank" rel="nofollow" target="_blank">Toppers Pizza</a> flipped the script on the pizza industry.

Realizing that customers were fed up with being nickel and dimed by overpriced toppings, the brand unveiled a new &ldquo;straight-up&rdquo; pricing menu at every single one of its 76 locations. This meant that any pizza including more than two toppings would cost the same, regardless of how many toppings customers piled on. In other words, <a href="http://topperspizza.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toppers-pizzas-innovative-straight-up-pricing-leads-to-record-breaking-quarter-in-sales-10089" target="_blank" rel="nofollow" target="_blank">Toppers</a> gave pizza lovers exactly what they&rsquo;ve been wanting&mdash;the freedom to customize without breaking the bank.

&ldquo;This gives customers the ability to finally make the exact pizza they want&mdash;without being slammed by an outrageous final price when checking out,&rdquo; said Scott Gittrich, the founder and CEO of Toppers. &ldquo;Just about every pizza place out there claims that they want to give their customers the freedom to customize. But in reality, they&rsquo;re still getting slammed with extra fees&mdash;it takes the fun out of delivery pizza and forces people to settle. Our straight-up pricing gives customers the opportunity to be creative and build the pizza they deserve.&rdquo;

Now, nearly five months since the roll-out of straight-up pricing, it&rsquo;s clear that customers are loving it. During the fourth quarter of 2016, the brand&rsquo;s system-wide sales were the highest they&rsquo;ve been since March 2015&mdash;and March 2015 was an all-time record-hitting month. Toppers also reached a record high of 48.02 percent in online sales during the fourth quarter. To put that number in perspective, in 2015, online sales peaked with a record high of 42.21 percent during the same timeframe.

Toppers&rsquo; strong sales are flowing into 2017, too. During the first month of 2017 alone, online sales surged to 43.80 percent, bringing Toppers&rsquo; company-wide year-to-date average to an impressive 41.68 percent for online ordering.

All told, this surge in sales can be attributed to, in large part, Toppers&rsquo; straight-up-pricing.

&ldquo;The formula for Toppers&rsquo; success is simple: We serve up unique, delicious flavors in a convenient way that lets us share our passion for pizza with the world. We&rsquo;ve perfected a recipe that appeals to the millennials and families alike. And our new straight-up pricing makes it easier than ever before for our customers to get the full Toppers experience,&rdquo; said Scott Iversen, the Vice President of Marketing for Toppers Pizza. &ldquo;When you break down barriers and give people exactly what they want, they&rsquo;ll respond with a newfound sense of gratitude and respect. That&rsquo;s exactly what we&rsquo;re experiencing now.&rdquo;

Toppers&rsquo; straight-up pricing is just one of many reasons why the brand has emerged as a leader in the pizza industry. If last year&rsquo;s sales numbers are any indication, daring to be different, disruptive and innovative continues to pay off for the brand in a big way&mdash;and the entire Toppers system wouldn&rsquo;t have it any other way.

&ldquo;When I left Domino&rsquo;s to start Toppers, it was a big corporate machine. Toppers is different&mdash;it&rsquo;s a movement. I work with people&nbsp;who jump out of bed every day excited to challenge the status quo,&rdquo; Gittrich said. &ldquo;For far too long, big pizza chains have operated with the belief that customers can&rsquo;t really have it all. But we&rsquo;re here to prove that they&rsquo;re wrong&mdash;customization, convenience and quality really can exist in one perfect package.&rdquo;&nbsp;&nbsp;

Toppers Pizza’s Innovative Straight-Up Pricing Leads to Record-Breaking Quarter in Sales

1851 Franchise

By giving customers exactly what they want, Toppers Pizza is getting exactly what they want, too—a boost in sales.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

toppers-pizzas-innovative-straight-up-pricing-leads-to-record-breaking-quarter-in-sales

Mosquito Squad Plus

How This Marine Corps Veteran Found Freedom and Purpose With Mosquito Squad

how-this-marine-corps-veteran-found-freedom-and-purpose-with-mosquito-squad

Spadea Lignana Franchise Attorneys

How The DeFelice Brothers Turned a $10,000 Loan Into an Award-Winning Franchise With Help From Spadea Lignana

how-the-defelice-brothers-turned-a-10000-loan-into-an-award-winning-franchise-with-help-from-spadea-lignana

Caring Transitions

How This Gilbert Entrepreneur Found Purpose Helping Families Through Life’s Transitions

how-this-gilbert-entrepreneur-found-purpose-helping-families-through-lifes-transitions

USA Ninja Challenge

Where Passion Meets Purpose: USA Ninja Challenge Gives Franchisees the Power to Change Lives

where-passion-meets-purpose-usa-ninja-challenge-gives-franchisees-the-power-to-change-lives

SweatHouz

From Finance to Wellness: Natalie Siewers’ Path to Leading SweatHouz in Northern Virginia

sweathouz-franchise-northern-virginia-natalie-siewers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

image of mellow mushroom deep dive into financials article from 1851 franchise

Mellow Mushroom Franchise Costs, Fees, Profit and Data for 2025

mellow-mushroom-franchise-deep-dive

How goGLOW Turned Clean Beauty Into a Scalable Franchise and Why It’s Accelerating Now

goglow-clean-beauty-tanning-franchise

Shoot 360 Aims for the Topgolf Model, Using Elite Basketball Tech to Appeal to Players '7 to 70'

shoot-360-franchise-growth-tech-basketball-brad-butterworth

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Toppers Pizza’s Innovative Straight-Up Pricing Leads to Record-Breaking Quarter in Sales

MORE STORIES LIKE THIS