1851

In August 2016, <a href="https://www.toppers.com/Menu/Pizza?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toppers-pizzas-innovative-straight-up-pricing-leads-to-record-breaking-quarter-in-sales-10089" target="_blank" rel="nofollow" target="_blank">Toppers Pizza</a> flipped the script on the pizza industry.

Realizing that customers were fed up with being nickel and dimed by overpriced toppings, the brand unveiled a new &ldquo;straight-up&rdquo; pricing menu at every single one of its 76 locations. This meant that any pizza including more than two toppings would cost the same, regardless of how many toppings customers piled on. In other words, <a href="http://topperspizza.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toppers-pizzas-innovative-straight-up-pricing-leads-to-record-breaking-quarter-in-sales-10089" target="_blank" rel="nofollow" target="_blank">Toppers</a> gave pizza lovers exactly what they&rsquo;ve been wanting&mdash;the freedom to customize without breaking the bank.

&ldquo;This gives customers the ability to finally make the exact pizza they want&mdash;without being slammed by an outrageous final price when checking out,&rdquo; said Scott Gittrich, the founder and CEO of Toppers. &ldquo;Just about every pizza place out there claims that they want to give their customers the freedom to customize. But in reality, they&rsquo;re still getting slammed with extra fees&mdash;it takes the fun out of delivery pizza and forces people to settle. Our straight-up pricing gives customers the opportunity to be creative and build the pizza they deserve.&rdquo;

Now, nearly five months since the roll-out of straight-up pricing, it&rsquo;s clear that customers are loving it. During the fourth quarter of 2016, the brand&rsquo;s system-wide sales were the highest they&rsquo;ve been since March 2015&mdash;and March 2015 was an all-time record-hitting month. Toppers also reached a record high of 48.02 percent in online sales during the fourth quarter. To put that number in perspective, in 2015, online sales peaked with a record high of 42.21 percent during the same timeframe.

Toppers&rsquo; strong sales are flowing into 2017, too. During the first month of 2017 alone, online sales surged to 43.80 percent, bringing Toppers&rsquo; company-wide year-to-date average to an impressive 41.68 percent for online ordering.

All told, this surge in sales can be attributed to, in large part, Toppers&rsquo; straight-up-pricing.

&ldquo;The formula for Toppers&rsquo; success is simple: We serve up unique, delicious flavors in a convenient way that lets us share our passion for pizza with the world. We&rsquo;ve perfected a recipe that appeals to the millennials and families alike. And our new straight-up pricing makes it easier than ever before for our customers to get the full Toppers experience,&rdquo; said Scott Iversen, the Vice President of Marketing for Toppers Pizza. &ldquo;When you break down barriers and give people exactly what they want, they&rsquo;ll respond with a newfound sense of gratitude and respect. That&rsquo;s exactly what we&rsquo;re experiencing now.&rdquo;

Toppers&rsquo; straight-up pricing is just one of many reasons why the brand has emerged as a leader in the pizza industry. If last year&rsquo;s sales numbers are any indication, daring to be different, disruptive and innovative continues to pay off for the brand in a big way&mdash;and the entire Toppers system wouldn&rsquo;t have it any other way.

&ldquo;When I left Domino&rsquo;s to start Toppers, it was a big corporate machine. Toppers is different&mdash;it&rsquo;s a movement. I work with people&nbsp;who jump out of bed every day excited to challenge the status quo,&rdquo; Gittrich said. &ldquo;For far too long, big pizza chains have operated with the belief that customers can&rsquo;t really have it all. But we&rsquo;re here to prove that they&rsquo;re wrong&mdash;customization, convenience and quality really can exist in one perfect package.&rdquo;&nbsp;&nbsp;

Toppers Pizza’s Innovative Straight-Up Pricing Leads to Record-Breaking Quarter in Sales

1851 Franchise

By giving customers exactly what they want, Toppers Pizza is getting exactly what they want, too—a boost in sales.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

toppers-pizzas-innovative-straight-up-pricing-leads-to-record-breaking-quarter-in-sales

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Right at Home

Right at Home® Named a 2025 Top Franchise Brand for Multi-Unit Owners by Entrepreneur Magazine

right-at-home-named-a-2025-top-franchise-brand-for-multi-unit-owners-by-entrepreneur-magazine

Dog Training Elite

Dog Training Elite -Tips-to-Ease-Dog Anxiety-for-4th of July- July-2025

Dog Training Elite Shares Tips To Ease Dog Anxiety for 4th of July

tips-to-ease-dog-anxiety-fireworks-4th-of-july

Melting Pot

Photo of interior of Melting Pot restaurant

Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

melting-pot-return-to-lexington

Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

john-kimberly-ehrhard-kekes-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

How-petbar-Makes-Pets-and-Their-Owners-Happy-as-Part-of-the-Family-in-a-Clean-and-Fun-Environment

How petbar Makes Pets and Their Owners Happy as Part of the Family in a Clean and Fun Environment

petbar-franchise-opportunity-boutique-pet-grooming

petbar Franchisees Win the $6.89B Global Market With Complete Transparency, Self-Service and Membership Models, Creating the Happiest Place for Dogs

petbar-franchise-opportunity

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

Busy Bee Jumpers Franchise Costs, Fees, Profit and Data for 2025

busy-bee-jumpers-franchise-costs-fees-2025

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Toppers Pizza’s Innovative Straight-Up Pricing Leads to Record-Breaking Quarter in Sales

MORE STORIES LIKE THIS