1851

In August 2016, <a href="https://www.toppers.com/Menu/Pizza?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toppers-pizzas-innovative-straight-up-pricing-leads-to-record-breaking-quarter-in-sales-10089" target="_blank" rel="nofollow" target="_blank">Toppers Pizza</a> flipped the script on the pizza industry.

Realizing that customers were fed up with being nickel and dimed by overpriced toppings, the brand unveiled a new &ldquo;straight-up&rdquo; pricing menu at every single one of its 76 locations. This meant that any pizza including more than two toppings would cost the same, regardless of how many toppings customers piled on. In other words, <a href="http://topperspizza.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toppers-pizzas-innovative-straight-up-pricing-leads-to-record-breaking-quarter-in-sales-10089" target="_blank" rel="nofollow" target="_blank">Toppers</a> gave pizza lovers exactly what they&rsquo;ve been wanting&mdash;the freedom to customize without breaking the bank.

&ldquo;This gives customers the ability to finally make the exact pizza they want&mdash;without being slammed by an outrageous final price when checking out,&rdquo; said Scott Gittrich, the founder and CEO of Toppers. &ldquo;Just about every pizza place out there claims that they want to give their customers the freedom to customize. But in reality, they&rsquo;re still getting slammed with extra fees&mdash;it takes the fun out of delivery pizza and forces people to settle. Our straight-up pricing gives customers the opportunity to be creative and build the pizza they deserve.&rdquo;

Now, nearly five months since the roll-out of straight-up pricing, it&rsquo;s clear that customers are loving it. During the fourth quarter of 2016, the brand&rsquo;s system-wide sales were the highest they&rsquo;ve been since March 2015&mdash;and March 2015 was an all-time record-hitting month. Toppers also reached a record high of 48.02 percent in online sales during the fourth quarter. To put that number in perspective, in 2015, online sales peaked with a record high of 42.21 percent during the same timeframe.

Toppers&rsquo; strong sales are flowing into 2017, too. During the first month of 2017 alone, online sales surged to 43.80 percent, bringing Toppers&rsquo; company-wide year-to-date average to an impressive 41.68 percent for online ordering.

All told, this surge in sales can be attributed to, in large part, Toppers&rsquo; straight-up-pricing.

&ldquo;The formula for Toppers&rsquo; success is simple: We serve up unique, delicious flavors in a convenient way that lets us share our passion for pizza with the world. We&rsquo;ve perfected a recipe that appeals to the millennials and families alike. And our new straight-up pricing makes it easier than ever before for our customers to get the full Toppers experience,&rdquo; said Scott Iversen, the Vice President of Marketing for Toppers Pizza. &ldquo;When you break down barriers and give people exactly what they want, they&rsquo;ll respond with a newfound sense of gratitude and respect. That&rsquo;s exactly what we&rsquo;re experiencing now.&rdquo;

Toppers&rsquo; straight-up pricing is just one of many reasons why the brand has emerged as a leader in the pizza industry. If last year&rsquo;s sales numbers are any indication, daring to be different, disruptive and innovative continues to pay off for the brand in a big way&mdash;and the entire Toppers system wouldn&rsquo;t have it any other way.

&ldquo;When I left Domino&rsquo;s to start Toppers, it was a big corporate machine. Toppers is different&mdash;it&rsquo;s a movement. I work with people&nbsp;who jump out of bed every day excited to challenge the status quo,&rdquo; Gittrich said. &ldquo;For far too long, big pizza chains have operated with the belief that customers can&rsquo;t really have it all. But we&rsquo;re here to prove that they&rsquo;re wrong&mdash;customization, convenience and quality really can exist in one perfect package.&rdquo;&nbsp;&nbsp;

Toppers Pizza’s Innovative Straight-Up Pricing Leads to Record-Breaking Quarter in Sales

1851 Franchise

By giving customers exactly what they want, Toppers Pizza is getting exactly what they want, too—a boost in sales.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

toppers-pizzas-innovative-straight-up-pricing-leads-to-record-breaking-quarter-in-sales

Busy Bee Jumpers

Busy Bee Jumpers Buzzes into Franchising: Three New Franchisees Signed in First 30 Days

busy-bee-jumpers-buzzes-into-franchising-three-new-franchisees-signed-in-first-30-days

Fitness Premier

Fitness Premier 24/7 Clubs Reports Strong Midyear Momentum 

Fitness Premier 24/7 Clubs Reports Strong Midyear Momentum with Revenue Gains, Record Membership, and Strategic Expansion

fitness-premier-mid-year-growth-2025

Woodhouse Spas

image of a woodhouse spa franchise buildings exterior 

Woodhouse Spas Continues Strong Momentum With Double-Digit Growth in Q2

woodhouse-spas-q2-2025-growth-expansion

Layne's Chicken Fingers

Layne's Chicken Fingers-Mountain-State-Devo-June-2025

Layne’s Chicken Fingers Eyes Expansion in Mountain States

laynes-chicken-fingers-franchise-mountain-states-expansion

ServiceMaster Restore

ServiceMaster Restore Powers Into the Second Half of 2025 With Growth and Purpose-Driven Impact

ServiceMaster Restore Powers Into the Second Half of 2025 With Strong Growth and Purpose-Driven Impact

servicemaster-restore-powers-into-the-second-half-of-2025-with-strong-growth-and-purpose-driven-impact

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

Toppers Pizza’s Innovative Straight-Up Pricing Leads to Record-Breaking Quarter in Sales

MORE STORIES LIKE THIS