TruBlue Home Service Ally

<a href="https://www.linkedin.com/in/michelle-cook-175b1453/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=entrepreneurs-and-community-advocates-expand-impact-with-trublue-home-service-ally-franchise-in-michigan-2726024" target="_blank" rel="nofollow">Michelle</a> and&nbsp;<a href="https://www.linkedin.com/in/kier-cook-937a23279/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=entrepreneurs-and-community-advocates-expand-impact-with-trublue-home-service-ally-franchise-in-michigan-2726024" target="_blank" rel="nofollow">Kier Cook</a> have supported their Plymouth-Canton community for decades. Michelle’s in-home preschool business and Kier’s commercial cleaning business served as entrepreneurial outlets that also allowed the pair to make real impacts on their community. The two also volunteered with Meals on Wheels, Girl Scouts and city clean-up efforts. So when they learned of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue Home Service Ally</a>, the home maintenance and handyman franchise that provides services to seniors and busy adults, they knew it was the perfect fit to further expand their advocacy in the community.Both Michelle and Kier witnessed their mothers struggle to maintain home-related tasks after their fathers passed away, so they felt the need for a service like&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=entrepreneurs-and-community-advocates-expand-impact-with-trublue-home-service-ally-franchise-in-michigan-2726024" target="_blank" rel="nofollow">TruBlue</a> directly. Now, they will open TruBlue Home Service Ally of Plymouth-Canton later this month to help busy adults or others experiencing a similar need.1851 Franchise spoke with Michelle and Kier to learn more about their journey to franchising and plans for the future.1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Michelle:&nbsp;My husband and I are both business owners. He has a commercial cleaning business&nbsp; and a background in Facility Maintenance and has been doing that for over 20 years. I was a preschool teacher, and I decided to open up in my home. That’s where we started with business ownership,&nbsp;but when Kier found TruBlue, we knew the community needed it.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Michelle:&nbsp;We expected structure and support, and we knew we wouldn’t be in it by ourselves. If we ever came across a challenge that we couldn’t get through, we knew that we would have someone to contact and lean on for advice. For instance marketing at a higher level and walking on a paved path that you can follow. All we have to do is plant the seeds and watch our opportunity garden grow! Not to mention we are acutely aware that within each challenge is an opportunity that we must manage, and be adept towards the possibility of change.&nbsp; But within the Trublue system you always know that the help or the answers aren't too far behind to get you back on track.&nbsp;&nbsp;&nbsp;1851:&nbsp;What made you pick this brand? What excites you most about this company?Michelle:&nbsp;When my father passed away, my mom was left with the responsibility of taking care of her home. Kier experienced the same thing when his father passed away. When taking care of the home got to be too much for [his mom], she actually downsized into a condo whereas my mom is still in her home. TruBlue was right for us because we’ve experienced it.So often, we go over and they tell us that they need this or that done, and we just want to spend time with them. When we learned about TruBlue, we thought, “Where was this when we needed it?” We want to be that resource for our community.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Michelle:&nbsp;For me, it’s all about getting to the executive level where we’re not working in the business but for the business; I want to do my part with marketing, talking to people and getting them what they need. We want to provide jobs and a culture where people actually enjoy going to work. For Kier, his personal slogan is being Trustworthy, Dependable , and ready to be of Service. With this service mindset we hope to put ladders in place for other Handymen to climb and be leaders of their team they lead within our company. We seek to empower several small teams that work on the same concepts of trust and dependability, while making a great impression on each and every customer they come in contact with.&nbsp; Immediate growth plans are to put skilled labor in place, Make ourselves known and trusted in the senior community, while making Trublue Home Service Ally the #1 Option for Premium Handyman services in Western Wayne County over the next decade.&nbsp;1851:&nbsp;What is the one thing about your story you want us to know?Michelle:&nbsp;There’s a shared connection between a lot of people. A lot of people will go through the same experience that we did with our parents and need those resources, and a lot of people don’t know how to find them. “Who has the connection? Who do I call?” My husband and I didn’t know who to call at the time that we were going through this, so we’re excited for people to find us so we can help.1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Michelle:&nbsp;Talk to other people and ask them all the hard questions. It is okay to ask those hard questions. I would rather them ask the questions now and find out now than to sign up and realize after the fact that it’s not really what they want.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

TruBlue Home Service Ally Franchise Opens in Plymouth-Canton

1851 Franchise

Michelle and Kier Cook plan to open their TruBlue franchise later this month, offering handyman and other home-related services to seniors and busy adults in the Plymouth-Canton community.

Entrepreneurs and Community Advocates Expand Impact with TruBlue Home Service Ally Franchise in Michigan

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Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Entrepreneurs and Community Advocates Expand Impact with TruBlue Home Service Ally Franchise in Michigan

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