TruBlue Home Service Ally

<a href="https://www.linkedin.com/in/nathan-kear-755a73a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-one-entrepreneur-followed-in-his-brothers-footsteps-to-open-a-trublue-total-house-care-franchise-2718606" target="_blank" rel="nofollow">Nathan Kear</a> has always been a problem solver and a do-it-yourselfer. The former led him to a 23-year career as a mechanical engineer with Cooper Tires, the latter to taking the lead on projects such as building his family’s home in San Antonio, Texas, hiring subcontractors and doing much of the work himself.&nbsp;So early in 2021, when he decided he was tired of sitting in meetings all day and he was ready for something different, Kear solved his problem by identifying an opportunity that put his engineering background and DIY, handyman mindset to good use: <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-one-entrepreneur-followed-in-his-brothers-footsteps-to-open-a-trublue-total-house-care-franchise-2718606" target="_blank" rel="nofollow">TruBlue Total House Care</a>.“It just made a lot of sense,” said Kear. “I knew going into it that there’s just not a lot of reliable premium services in the handyman service industry. So I knew there was an opportunity there, and that if I could deliver high-quality service, people would respond.”TruBlue is the only franchise system focused on home maintenance and handyman services for busy families and seniors who are aging in place. And while TruBlue provides an array of services for all its clients, it was the senior-services aspect that appealed most to Kear.“As an engineer, I always look at the numbers,” he said. “And the one stat that really got me was that every year about&nbsp;<a href="https://www.cdc.gov/falls/data/falls-by-state.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-one-entrepreneur-followed-in-his-brothers-footsteps-to-open-a-trublue-total-house-care-franchise-2718606" target="_blank" rel="nofollow">one in four seniors</a> falls, and many of those falls result in serious injury — sometimes even death. The ability to help seniors by providing TruBlue’s services is what really pushed me over the edge and made me think, ‘Yeah, I’ve got to do this.’”TruBlue’s senior services begin with an extensive home-safety assessment through which it identifies potential dangers both inside and outside the home. This is followed by a list of specific recommendations to make the home safer, such as installing grab handles in bathrooms, eliminating clutter to make the home more easily navigable and even addressing overgrown exterior walkways where weeds and grass can pose a tripping hazard.&nbsp;TruBlue also provides everyday handyman services, allowing seniors to stay on top of routine maintenance with recurring appointments. This includes around-the-house tasks ranging from regularly changing air filters, light bulbs and smoke detector batteries to draining the water heater — anything around the house that seniors cannot easily do themselves or that could put them at risk.While still working his full-time engineering job, Kear launched his TruBlue franchise in&nbsp;<a href="https://trubluehousecare.com/nwsa?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-one-entrepreneur-followed-in-his-brothers-footsteps-to-open-a-trublue-total-house-care-franchise-2718606" target="_blank" rel="nofollow">Northwest San Antonio</a> in June 2021. That same summer, Kear, his wife and his two children traveled to Knoxville, Tennessee, to celebrate his parents’ 50th wedding anniversary. His parents drove down from the family’s native Ohio and his older brother,&nbsp;<a href="https://www.linkedin.com/in/jason-kear-a63b486/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-one-entrepreneur-followed-in-his-brothers-footsteps-to-open-a-trublue-total-house-care-franchise-2718606" target="_blank" rel="nofollow">Jason</a>, hosted the family at his house on Fort Loudoun Lake. The brothers spent the weekend wake surfing, tubing, paddle boarding and just spending time on the water and catching up. Living more than 1,000 miles away from each other means the brothers don’t get to connect as often as they’d like.Nathan talked about his new business venture and his excitement about the opportunity with TruBlue. Jason didn’t think much of it at the time aside from being happy for his brother. But in the weeks and months after that visit, the gears started turning in Jason’s head.“I had always had an entrepreneurial itch,” said Jason, who, like his brother, comes from an engineering background. He has worked his entire career in the medical field and has spent the last 10 years building, renovating and maintaining radiopharmaceutical manufacturing facilities across the United States. “I hadn’t heard of TruBlue until my brother mentioned it that day. I thought it blended well with my background, and over time, I thought about it more and more. Eventually, that September, I reached out to TruBlue to do my own due diligence. Then I called my brother and asked how it was going for him.”At the time, Nathan had two trained handymen and had no trouble keeping them busy. He could feel the demand for TruBlue’s services early on. Jason saw the potential demand in Knoxville, too, a metropolitan area that as recently as 2017 was named&nbsp;<a href="https://www.magnifymoney.com/blog/featured/best-places-retire-early-2017/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-one-entrepreneur-followed-in-his-brothers-footsteps-to-open-a-trublue-total-house-care-franchise-2718606" target="_blank" rel="nofollow">the No. 1 place in the U.S. to retire early</a>.For the next few months, Jason called his brother about once every couple of weeks, picking his brain about his business and how it was progressing.Then, in March 2022, Jason officially launched his own TruBlue franchise in&nbsp;<a href="https://trubluehousecare.com/west-knoxville?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-one-entrepreneur-followed-in-his-brothers-footsteps-to-open-a-trublue-total-house-care-franchise-2718606" target="_blank" rel="nofollow">West Knoxville</a>.“I've been extremely happy with the franchise,” said Jason. “They've done everything I could have expected and more in helping me get set up, and I’ve been impressed with the leadership team from a vision standpoint. I can see them building partnerships and putting in work for us. So I’ve been very, very happy with everything.”While Jason gets his TruBlue franchise off the ground, Nathan is making moves in San Antonio. He hired a third employee in February and recently hired a fourth. And now he has taken perhaps the biggest step in the life of his young business by leaving his full-time engineering job to focus solely on growing his TruBlue franchise.“I have a vision of expanding beyond just Northwest San Antonio,” said Nathan. “There are TruBlues all around the country, and in bigger cities, there's usually more than one. Right now, I'm the only one in San Antonio. I would love to be successful enough to continue to expand and own the entire San Antonio territory. That’s my long-term goal.”Both Nathan and Jason have been a part of&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-enters-2022-with-record-breaking-sales-sparked-by-a-wave-of-new-partnerships-2717629">a record stretch of growth</a> for TruBlue. The brand doubled its year-over-year revenue in 2021 for the second straight year, and that momentum has continued early in 2022, as TruBlue is on pace early to reach its year-end goal of opening 40 new locations for a total of 100 units in operation.“There is such a high demand for a quality experience when it comes to home services,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-one-entrepreneur-followed-in-his-brothers-footsteps-to-open-a-trublue-total-house-care-franchise-2718606" target="_blank" rel="nofollow">Sean Fitzgerald</a>, TruBlue’s president. “And it’s exciting to see what we’ve been able to do, especially for seniors, with the handyman services we offer. I believe that TruBlue is the missing piece in the equation that will allow seniors to successfully and safely age in place, and it’s Nathan, Jason and our incredible franchisees across the country who are helping us fill those gaps.”As Nathan focuses on growing his business and Jason gets his going, the brothers talk more now than they have in years, they admit. Jason calls at least every few weeks with a question, tapping into Nathan’s experience to help grow his business. Nathan is just happy to be there for his brother.“We touch base more now, for sure,” said Nathan. “There's always something to talk about, so it just gives us an opportunity to connect more because now we have something else in common.”“It definitely gives us something to talk about,” said Jason. “It's a reason to pick up the phone or drop an email and just check in, which is something we didn't do as often as we should have before. So that's been a real positive for us. I’m just happy for him and his success and excited for what’s ahead for both of us with TruBlue.”For more information, visit&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-one-entrepreneur-followed-in-his-brothers-footsteps-to-open-a-trublue-total-house-care-franchise-2718606" target="_blank" rel="nofollow">https://trubluefranchise.com/</a>.

How One Entrepreneur Followed In His Brother’s Footsteps to Open a TruBlue Total House Care Franchise

1851 Franchise

Brothers Nathan and Jason Kear live more than 1,000 miles apart, but now they’re closer than ever as they build their respective TruBlue businesses.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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How One Entrepreneur Followed In His Brother’s Footsteps to Open a TruBlue Total House Care Franchise

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