TruBlue Home Service Ally

An electrical engineer by profession,&nbsp;<a href="https://www.linkedin.com/in/brad-mcnamara-59797b?utm_source=1851franchise.com&utm_medium=article&utm_campaign=local-businessman-brings-handyman-service-for-seniors-to-the-community-after-experiencing-a-need-for-its-value-firsthand-2721649" target="_blank" rel="nofollow">Brad McNamara</a> has been an executive and business leader in the global power generation industry for over 25 years. Recently, he had an opportunity to step away from the corporate world and began searching for business opportunities near him to support his local community. Both Brad and Amanda have elderly parents that are adamant about aging in their homes and while on his search, McNamara even found it necessary to begin taking regular trips to Canada to help his mother with routine projects and modifications around her home. So when they discovered the handyman franchise that focuses on supporting seniors and helping them safely maximize their time in their homes,&nbsp;<a href="https://1851franchise.com/trubluehousecare">TruBlue Total House Care</a>, the brand really stood out to them.Recently, Brad and his partner Amanda Etheredge signed to bring the handyman service brand to Midlothian and surrounding areas. They are both passionate about the industry and creating a solid small business for the community. As local business owners, McNamara and Etheredge want to focus on hiring a great team of high-performing professionals to provide safe, reliable, premium-quality services to help them grow the brand. They know that a great work environment will lead to a happy team and great customer satisfaction for projects big and small1851 spoke with Brad McNamara to learn more about his franchising journey with&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=local-businessman-brings-handyman-service-for-seniors-to-the-community-after-experiencing-a-need-for-its-value-firsthand-2721649" target="_blank" rel="nofollow">TruBlue Total House Care</a>.&nbsp; 1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Brad McNamara:&nbsp;I was an electrical engineer by profession, I have been a business leader in the global power generation industry for over 25 years. I was born and raised in Canada, but I’ve been in the Richmond area for 20 years now. Throughout my career, I worked for a variety of large corporations like Alstom and GE but I wanted to step out of the corporate world. So earlier this year I left that world and began looking at opportunities to own a small, community-based business. I grew up in the contracting business because of my father’s career in painting and decorating for over 48 years. TruBlue Total House Care seemed like a great fit because of the handyman aspect and the focus on senior spaces. It hit close to home because recently, I’ve been traveling to Eastern Canada regularly to help my own mother do the same services that TruBlue offers.Franchising was a great option for me because you get the best of both worlds. You get a proven business model and support from a corporate team while having the flexibility of owning your own local business. It’s a great combination.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?McNamara:&nbsp;When I started to look for business opportunities outside the corporate world, I focused on local opportunities. That eventually led me to a franchise broker. Before that, I had never considered it. I think my perception of franchising was similar to a lot of other people’s. I thought of it as retail chains or fast food. As I started having conversations with brands and my franchise broker, I realized that there are a variety of industries and businesses that operate with franchise systems.&nbsp;1851:&nbsp;What made you pick this brand? What excites you most about this company?McNamara:&nbsp;I like the fact that at its core, TruBlue is a handyman business, but I loved that it has a focus on seniors. I knew the service would be exactly what the community needed. With this brand, we are able to provide a specific premium service, not only to seniors but to people who don’t have the time or the resources to maintain their homes. I’m excited about the opportunity to build a team environment for people who work in the home service industry. I think this industry is a lone wolf industry, but I hope to change that while providing great customer service.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;McNamara:&nbsp;My intention is to really scale this business in the area and build the reputation of the brand. I want this to be a great place for people in the industry to work. I want to build a company where my employees can continue to grow.&nbsp;1851:&nbsp;What is the one thing about your story you want us to know?McNamara:&nbsp;TruBlue Total House Care is a brand you can trust. We take pride in what we do and show up on time. That can be easy to say in this industry but harder for customers to find. We want to be the service that is known for its customer service.&nbsp;1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?McNamara:&nbsp;Breathe. It’s a scary venture at first. You’re getting into a business, and even though you have support, you are still starting from scratch. You need to really commit and stick with it. Make sure to keep that long-term vision in your mind so you can push through.ABOUT TRUBLUE TOTAL HOUSE CARE:&nbsp;TruBlue Total House Care provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed.

Local Businessman Brings Handyman Service for Seniors to the Community After Experiencing a Need for Its Value Firsthand

1851 Franchise

Brad McNamara and his partner Amanda are looking forward to bringing TruBlue Total House Care to Chesterfield County.


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Former Finance Professional Brings TruBlue Home Service Ally Franchise to Nassau, New York, To Support Local Seniors

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Local Businessman Brings Handyman Service for Seniors to the Community After Experiencing a Need for Its Value Firsthand

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