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Senior Care Facilities and Medical Transportation Veteran Jeff Pittman is Changing How Seniors Age in Place by Opening a TruBlue Total House Care Franchisee

With more than 20 years of experience working in the senior care industry, Pittman aims to lend a helping hand to those in his community who need it most with an all-encompassing home modifications and services business.

Jeff Pittman didn’t buy a franchise to get rich or start a business empire. He did it because his community was missing a vital service, and he wanted to fill that gap. Now, Pittman is gearing up to open his first TruBlue Total House Care franchise location in Wilmington, North Carolina as a way to provide much-needed home maintenance and repair services to seniors and families in his area.

Before coming to TruBlue, the leading national franchised provider of full-service home maintenance and repair, Pittman spent 15 years working in long term nursing care, helping to open and establish new senior care facilities. Over the years, he noticed that many of these facilities were consistently short on transportation needed to get residents to and from appointments. So, he created a medical transport company to solve that problem. Soon after, Pittman noticed another problem with the system.

“I noticed a lot of people we transported needed help with other things in their home, especially retrofitting for handicap accessibility,” said Pittman. “So, I started doing some research. I wasn’t looking for a franchise opportunity, but I quickly realized it was too much to try and launch a business completely on my own, so I found TruBlue. I made some phone calls and was immediately impressed with what I heard. The rest is history.”  

TruBlue provides senior home safety assessments and modifications, handyman repairs, house cleaning services, yard work, seasonal tasks and minor home renovations. The company’s services are available to families and individuals of any age or need, which gives Pittman the perfect opportunity to use his nearly 20 years of professional experience in senior care.

“I’ve always worked with a diverse group of people and a variety of age ranges,” said Pittman. “Learning how to communicate with, and work alongside, people on a near constant basis has prepared me for this franchise opportunity, because we could be servicing anyone from young professionals to the very elderly, not to mention family members and caretakers.”

TruBlue has found great success with senior citizens in particular. 75% of adults over the age of 50 want to remain in their homes and communities as they age, and TruBlue allows seniors to safely age in place at home, rather than moving to a nursing facility. The brand is the only national provider of total house care solutions and, as the need for these services only continues to grow, TruBlue is quickly expanding its presence across the country. 

“You can’t replace the type of experience Jeff brings to the table,” said TruBlue president Sean Fitzgerald. “He is a great fit for the TruBlue brand, and the Wilmington community is lucky to have him. We can’t wait to see where he takes his franchise in providing that area with a much-needed service, and hope he will continue to scale his business to cater to additional cities in the area.”

As Pittman gains his footing in the area, his ultimate goal is to provide professional, reliable service to his community and give others a helping hand.

“I’m not doing this to make money,” he said. “I just want to do something that I enjoy and that helps people solve their problems. That’s what I’m really looking forward to. There isn’t another service like TruBlue, so the sky's the limit.”

The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050-$91,400. To learn more about franchising with TruBlue, please visit