TruBlue Home Service Ally

Franchise owners with <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-franchisees-leveraging-the-senior-market-to-great-success-2716223" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the leading national franchised provider of full-service home maintenance and repair, are experiencing strong and steady growth thanks to the company’s renewed focus on the senior market.Owners such as Carmen Hendricks of TruBlue Total House Care in Vienna, Virginia, are leveraging the senior space to great success in both profitability and purpose. “Co-owner Chad Akers and I opened the franchise in September of 2019. We are on track to more than double our first year’s revenue,” says Hendricks. “While that is exciting, we are more thrilled with the unique, positive impact we are having on the lives of an often ignored or exploited portion of our communities; our aging neighbors.”Hendricks’s personal experience led her to the TruBlue Total House Care model. “My mother, who lives in a different state, had some health issues and was unable to keep up with the maintenance needed on her home. I could not find a company in her area willing to work on the “small stuff” that needed to be fixed in order to keep her safe. I immediately knew there was a need for this type of business. Rather than reinvent the wheel, I investigated whether something like this already existed. Then I discovered TruBlue.”Part of the Strategic Franchising family of brands, TruBlue provides senior home safety assessments and modifications, handyman repairs, house cleaning services, yard work, seasonal tasks and minor home renovations. While the company’s services are used by busy families and professionals of all stages of life, the resources TruBlue provides help aging Americans stay in their homes rather than transition to a senior care facility. This continuum of care had not previously existed on a national scale.“TruBlue franchise owners like Carmen are cornering the market on the ever-expanding senior home improvement space,” says Sean Fitzgerald, President of TruBlue Total House Care. “Americans ages 65 and up are one of the fastest-growing segments of our population — with 10,000 people turning 65 every day in the United States. They represent 88 million people and will make up 20 percent of the population by the year 2050. At TruBlue, we cater to this growing segment of society to ensure their safety and welfare and, at the same time, provide a solid business opportunity with long-term growth potential.”Older Americans are increasingly staying put, shying away from downsizing, nursing homes, and senior communities. They are opting to maintain their independence by aging in place - focusing on home improvements and safety modifications to make it happen.Research Reveals:<ul><li>76 percent of baby boomers own their own homes.</li><li>88 percent are looking to renovate.</li><li>Safety improvements to the home are a top priority.</li></ul>Strengthening the company’s commitment and unique position to serve seniors, all TruBlue Franchise Owners are now certified as Senior Home Safety Specialists and can offer senior home safety assessments. Many are also adding the NAHB, Certified Aging in Place Specialist certification to add to their list of credentials.Hendricks was one of the first. “This training from the National Association of Home Builders allows me to advise seniors and their families on home modifications needed for safe, comfortable aging in place. As a TruBlue owner, I can also execute those adjustments. This designation really puts me in a position to be a one-call-does-it-all solution for home maintenance.”At present, 40 percent of Hendricks’s business is focused on senior modifications and maintenance. Equally impressive, approximately 90 percent of the business comes from word-of-mouth referrals.“This is more than a business to me. This is a passion,” adds Hendricks. “When you do good for others, and you do good work, it pays off in many ways. Of course, there are financial rewards. But unlike many business owners, I get to finish my day knowing I helped someone. It is a priceless perk of being part of TruBlue Total House Care.”TruBlue currently has more than 58 locations and is rapidly expanding across the U.S. The company reported an impressive 94 percent year-over-year systemwide revenue increase in 2020, and the brand is also on track to achieve its goal of expanding into 32 new areas by the end of this year. For more information on franchise opportunities available with TruBlue Total House Care, please visit <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-franchisees-leveraging-the-senior-market-to-great-success-2716223" target="_blank" rel="nofollow">https://trubluefranchise.com/</a>.

TruBlue Total House Care Franchisees Leveraging the Senior Market to Great Success

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Carmen Hendricks, franchise owner of TruBlue Total House Care in Vienna, VA focusing on helping seniors age in place to great success in both profitability and purpose.

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Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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Why This Philanthropist and Pastor Is Starting a TruBlue Franchise in Wilmington, North Carolina

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Total House Care Franchisees Leveraging the Senior Market to Great Success

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