TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-launches-2023-with-several-new-signings-lands-on-the-prestigious-entrepreneur-500-and-more-2722115" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the handyman and home services franchise that provides subscription-based home maintenance and handyman services for seniors and busy adults, is wrapping up Q1 with&nbsp;several&nbsp;franchise units sold and several exciting announcements under its belt.&nbsp;“The senior population is increasingly in need of our trustworthy home services, which is why TruBlue has been expanding rapidly over the past few years,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-launches-2023-with-several-new-signings-lands-on-the-prestigious-entrepreneur-500-and-more-2722115" target="_blank" rel="nofollow">Sean Fitzgerald</a>, TruBlue’s president. “So far, 2023 is proving to be no different. Now, we intend to keep that momentum going throughout the rest of the year and beyond.”The&nbsp;<a href="https://www.ncoa.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-launches-2023-with-several-new-signings-lands-on-the-prestigious-entrepreneur-500-and-more-2722115" target="_blank" rel="nofollow">National Council on Aging</a> has found that 90% of seniors plan to remain in their homes for the next five to 10 years. TruBlue offers support both inside and outside of the home to help those seniors stay in their home longer. With various customizable, subscription-based services, including Home Ally Maintenance and Home Ally VIP packages&nbsp; customers can bundle maintenance selections to fit the specific needs of their home and family. This includes everything from changing filters and shutting down hose lines to small to-do list items such as putting patio furniture in storage, changing batteries and lightbulbs, or fixing a leaky faucet.<a href="https://www.linkedin.com/in/vince-maffeo-4950103?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-launches-2023-with-several-new-signings-lands-on-the-prestigious-entrepreneur-500-and-more-2722115" target="_blank" rel="nofollow">Vince Maffeo</a>, a multi-unit&nbsp;<a href="https://1851franchise.com/trubluehousecare/multi-unit-comfort-keepers-franchisee-with-15-years-of-experience-signs-with-trublue-to-create-a-one-stop-service-for-seniors-2721098#featured">Comfort Keepers franchisee</a> in California, is one of the new owners who has signed on with TruBlue this quarter following the&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-announces-strategic-partnership-with-comfort-keepers-to-help-seniors-age-in-place-safely-2719713">strategic alliance</a> announced between the two brands. Maffeo started his franchising journey almost 15 years ago when he left his sales and marketing career in Florida to help his father run multiple Comfort Keepers franchises in 2008.&nbsp;“I knew it would be more beneficial to own a TruBlue location and more convenient for our clients,” said Maffeo. “Buying a TruBlue means that my Comfort Keepers locations won’t have to refer out the handyman and home services as we’ve done in the past. It’s now a one-stop shop. Comfort Keepers provides care for the individual, and TruBlue provides maintenance to the home.”This strategic alliance is the latest in an exciting&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-enters-2022-with-record-breaking-sales-sparked-by-a-wave-of-new-partnerships-2717629">wave of nationwide partnerships</a> TruBlue has announced, including collaborations with other senior care providers such as&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-franchise-announces-partnership-with-the-helper-bees-2718594#stories">The Helper Bees</a> and&nbsp;<a href="https://www.discovermajesticresidences.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-launches-2023-with-several-new-signings-lands-on-the-prestigious-entrepreneur-500-and-more-2722115" target="_blank" rel="nofollow">Majestic Residences</a>.&nbsp;Looking ahead, the TruBlue team is eager to grow in new markets across the country and has specifically set its sights on the retirement-friendly state of Florida. Fitzgerald says they have identified room to add dozens of TruBlue locations in both&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-targets-orlando-for-franchise-growth-2721097#featured">Orlando</a> and&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-identifies-retirement-friendly-tampa-as-its-next-target-for-franchise-growth-2721099#featured">Tampa</a>.&nbsp;“The demographics of Florida really favor our business for multiple reasons,” said Fitzgerald. “There is obviously a growing population of aging adults, but there is also a large number of residents who only live in the area half of the year. This lends itself to our subscription home watch model because we can actually take care of their homes in the summertime when they go back up North. That really jump-started our subscription business in Florida.”All of this exciting growth hasn’t gone unnoticed within the franchise industry at large. Earlier this year, TruBlue was featured at No. 491 on the Entrepreneur’s coveted&nbsp;<a href="https://www.entrepreneur.com/franchise500?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-launches-2023-with-several-new-signings-lands-on-the-prestigious-entrepreneur-500-and-more-2722115" target="_blank" rel="nofollow">Franchise 500 ranking</a> and was also recently included as No. 127 on the publication’s<a href="https://www.entrepreneur.com/franchises/directory/fastest-growing-ranking?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-launches-2023-with-several-new-signings-lands-on-the-prestigious-entrepreneur-500-and-more-2722115" target="_blank" rel="nofollow"> Fastest-Growing Franchises</a> list."It's an honor to receive recognition from esteemed third-parties, particularly Entrepreneur, a respected publication with a long history in covering franchising," said Fitzgerald. "We take pride in this acknowledgment from the industry, especially as a smaller, emerging brand."Fueled by this ongoing momentum, TruBlue Total House Care aims to reach over 200 units by 2025. “With this offering, entrepreneurs have a rare chance to capitalize on the booming senior industry, without the complexity of in-home care,” said Fitzgerald. “We are looking for qualified, passionate and community-driven professionals to help us expand our footprint and establish ourselves as the leading provider of handyman and home maintenance services for seniors and busy adults in 2023.”About TruBlue Total House Care:TruBlue Total House Care® provides a helping hand around the home — inside and out. TruBlue’s services include handyman services, to-do list chores, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing trustworthy home maintenance services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed.

TruBlue Total House Care Launches 2023 with Several New Signings, Lands on the Prestigious Entrepreneur 500 and More

1851 Franchise

As the emerging handyman and home services brand continues entering new markets to help seniors and busy adults & families live in well maintained and  safe environments, franchisees with backgrounds in senior care, nursing, engineering and more join the system.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

trublue-total-house-care-launches-2023-with-several-new-signings-lands-on-the-prestigious-entrepreneur-500-and-more

FRANCHISE INFORMATION

Own a TruBlue Franchise

How TruBlue Empowers Career-Changers to Become Business Owners

Turning Your Passion for Helping Others into a Profitable Business with TruBlue

Why is the Medical Community Investing in TruBlue?

The Future of the Home Service Market

Learn

Download Brochure

Visit Website

TRUBLUE HOME SERVICE ALLY

Facebook 

Instagram 

LinkedIn 

SOCIAL MEDIA 

Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

TruBlue & Lifewise Partner To Create Safer Homes for Seniors

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

TRUBLUE HOME SERVICE ALLY MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT TRUBLUE HOME SERVICE ALLY

CONTACT TRUBLUE HOME SERVICE ALLY

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

How did you hear about us?

What excites you about owning a TruBlue Franchise?

Own a TruBlue Total House Care

<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

trublue-home-service-ally-closes-out-2025-with-record-growth-and-accelerating-demand-for-aging-in-place-services

TruBlue & Lifewise Partner to Create Safer Homes for Seniors

trublue-and-lifewise-partner-to-deliver-safer-healthier-homes-for-seniors

Fergusons' Lifestyle Business Success with TruBlue Franchise

Build a Business That Supports Lifestyle Goals With TruBlue

trublue-home-service-ally-lifestyle-franchise-success

Why Protected Territories Matter and How the TruBlue Franchise Delivers

why-protected-territories-matter-and-how-the-trublue-franchise-delivers

On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

trublues-sean-fitzgerald-on-aging-in-place-fall-prevention-and-building-a-home-service-ally

TruBlue Total House Care Launches 2023 with Several New Signings, Lands on the Prestigious Entrepreneur 500 and More

MORE STORIES LIKE THIS