TruBlue Home Service Ally

<a href="https://www.linkedin.com/in/carmen-hendricks-32b96357/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=womens-history-month-spotlight-how-this-trublue-franchisee-is-thriving-in-the-handyman-services-industry-2718164" target="_blank" rel="nofollow">Carmen Hendricks</a> is a <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=womens-history-month-spotlight-how-this-trublue-franchisee-is-thriving-in-the-handyman-services-industry-2718164" target="_blank" rel="nofollow">TruBlue Total House Care</a> franchise owner in Vienna, Virginia, who has had incredible success in the traditionally male-dominated handyman services industry. Hendricks launched her franchise in September 2019 after her mother experienced some health issues that required a hospital stay. Upon returning home, her mother needed a lot of work done at her house so she could rehab safely at home. It was nothing major, Hendricks recalls — just a tub-to-shower conversion and some general maintenance —&nbsp;but it presented an issue nonetheless.“I had a really hard time finding people to do that kind of work,” said Hendricks. “The projects were considered too small for most contractors. And then after I finally got my mother home and settled in, I sort of had this Aha moment and realized that there's a real need for this kind of service — handyman companies that specialize in smaller projects with a focus on helping seniors. And I wanted to make that happen.”She researched a range of franchises searching for any that had both the handyman component and a focus on seniors.She found just one: TruBlue.On the surface, Hendricks stands out as a female in a traditionally male-dominated industry. But when you dive deeper into her professional history, she appears even more unlikely to be the owner and operator of a thriving handyman services business.Hendricks started her career in mortgage banking, and after nearly 20 very successful years, she got burned out and walked away. She went back to school and got a Master’s degree in urban planning. Then, a friend who owned an accounting firm came to her with a problem. He was in trouble. He had just bought a second location and had nobody to run it. He asked her to come help. It was supposed to be a temporary thing, but the next thing she knew, she had helped her friend acquire seven more accounting firms over a five-year span. She was wildly successful, and both the business and revenue were growing. Business was booming.Then, she walked away to start a TruBlue franchise.“People thought I was nuts,” said Hendricks. “Why would I give up the security of a bi-weekly paycheck — where I was paid handsomely — to start from ground zero in something I've never done before?”The answer was twofold: passion and purpose.“TruBlue has three avenues you can take: yardwork, house cleaning and handyman services,” said Hendricks. “There are some women just doing the house cleaning. I could have done that. A lot of women are. But I was doing this for my mother and people like her. So I went the handyman route, even though there aren’t a lot of women doing it.”More than two years later, Hendricks is thriving as a TruBlue franchisee, and 50% of her business comes from working to help seniors who are aging at home.&nbsp;It’s different work for her, but it’s nothing she can’t handle. She’s always been a DIY-er, she says, and in her nearly 20 years of banking, she’s reviewed thousands of appraisals, so she knows the language.“Now, if someone said to me, ‘Hey, can you drywall my entire family room ceiling?’ No, I'm not the girl for that job,” she said. “But what I am really good at is planning, scheduling and managing a project from start to finish so that when my guys show up, they're absolutely prepared.”She’s not afraid to get her hands dirty, either. Hendricks recalls one winter project where she was short-staffed and she and another handyman installed a corrugated roof on a client’s back porch — just the two of them, alone, in the snow. She’s carried toilets up and down stairs — whatever it takes to help her team and get the job done, she says.“I just feel like if you're a boss, you’ve got to do the work to prove that you have the backbone,” she said. “I know that I have to work harder than my male competitors to prove myself in this business.”That’s also something she’s familiar with. Early in her career, she says, when she was working for JPMorgan Chase in Portland, Oregon, they wanted her to manage an office. At the time, Hendricks was ready to move back to the east coast. So when an opportunity came up in the Northern Virginia office just outside of Washington, DC, she took it. When she showed up on her first day, she realized that not only was it an all-male staff, but one of those men had been the previous branch manager who had been demoted.&nbsp;So there was Hendricks — a young woman in one of the first leadership roles in her young career, coming from 3,000 miles away to be the new boss in this all-male branch, managing the man she had replaced.&nbsp;And she proved herself.&nbsp;Not only did she run a successful branch, but that male manager who had been demoted stayed with her for about one year, and the two are still friends today, some 20 years later.“I’m sort of used to having to prove myself,” she said.Now, at TruBlue, she says, the support she receives not only from colleagues and contractors — both male and female — as well as a local community of female entrepreneurs and businesswomen who are always helping each other out, has been tremendous. Especially the support she gets from TruBlue, which has helped her as both a franchisee and as a female entrepreneur."We have quite a few strong female owners like Carmen who are making a difference in their local communities,” said TruBlue President <a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=womens-history-month-spotlight-how-this-trublue-franchisee-is-thriving-in-the-handyman-services-industry-2718164" target="_blank" rel="nofollow">Sean Fitzgerald</a>. “We’re always looking to bring on qualified female franchise owners who are passionate about what we do and who believe in taking advantage of a great business opportunity and providing a valuable service."Despite her success, Hendricks is still reminded at times that she is indeed a female in a male-dominated industry. Just recently, she says, she was out doing an estimate, and when she knocked on the door and the client answered, he seemed confused.&nbsp;“I think he was looking for what he assumed to be the man behind me who was going to do the actual estimate,” she said.&nbsp;Hendricks introduced herself, chatted with the man, demonstrated her expertise and built not only instant credibility but instant rapport with the client.“Honestly,” she says, “It’s not about my gender. It’s not about me at all or even my business. It’s about my employees and am I setting them up to succeed, and more than anything, it’s about my clients. I do this for my mother, and for people like her who need these services. That’s why I joined TruBlue — to fill that need. And everything I do in my business is to fulfill that goal.”The initial investment to start a TruBlue Total House Care ranges from $65,000 to $91,000. For more information about franchising with TruBlue Total House Care, visit <a href="http://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=womens-history-month-spotlight-how-this-trublue-franchisee-is-thriving-in-the-handyman-services-industry-2718164" target="_blank" rel="nofollow">www.trubluefranchise.com</a>.&nbsp;About TruBlue Total House CareTruBlue Total House Care provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work, and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to obtain the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications, if needed. To learn what it takes to open your own TruBlue Total House Care franchise, visit <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=womens-history-month-spotlight-how-this-trublue-franchisee-is-thriving-in-the-handyman-services-industry-2718164" target="_blank" rel="nofollow">www.trubluefranchise.com</a>.

Women’s History Month Spotlight: How This TruBlue Franchisee Is Thriving in the Handyman Services Industry

1851 Franchise

Carmen Hendricks went from 20 years in mortgage banking to running a thriving business in the male-dominated handyman industry.

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Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

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For new&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> owners, the journey starts with a strong foundation of training and support. Before the first job is booked,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> onboarding process ensures franchisees feel confident and equipped to launch.<h2>Signing, Training and Launching</h2>For&nbsp;<a href="https://www.linkedin.com/in/michael-smith-50780b364">Michael Smith</a> and&nbsp;<a href="https://www.linkedin.com/in/jodi-phillips-298502107">Jodi Phillips</a>, owners of&nbsp;<a href="https://www.trublueally.com/culpeper">TruBlue of Culpeper</a> in Virginia, that process began as soon as they signed their franchise agreement.“We spent a week in the in-person training session and that was very informative and helpful,” Jodi said. “There were also multiple calls twice a week, and we felt it was very important to go through those things independently. We both got different things from each section. There was a lot of coaching and support to get things set up.”With her background as a licensed physical therapist assistant, Jodi was looking for a concept that aligned with her experience. “The addition of the senior and aging in place services really sealed the deal for us,” she said. “It seemed like an obvious choice.”For Michael, who spent years in federal investigation work and grew up around construction, the decision was about combining skill and purpose.“The aging population is going to be huge and there isn’t much out there helping,” he said. “We like to help people on a personal level, and TruBlue gives us a way to do that.”The pair purchased their franchise in May, completed training and onboarding in June, and officially launched operations in July. “We had our soft launch in June, reaching out to friends, family and neighbors,” Michael said. “That gave us time to test everything before our official opening.”They funded their business through a 401(k) rollover (ROBS), a common financing path for new TruBlue owners. “It was the right move for us,” Michael said. “We’ve far exceeded expectations in our first four months.”<h2>Building Your First Team and Client Base</h2>Once open, the first 90 days are all about momentum, building the right crew, booking early jobs, and becoming a known presence in the community.For&nbsp;<a href="https://1851franchise.com/trublue-denver-west-bottoms-family-2729944">Miles and Cassondra Bottoms</a>, who own&nbsp;<a href="https://www.trublueally.com/denver-west/About-Us">TruBlue of Denver West</a> in Colorado, the early months were a whirlwind.“It’s a lot of hours, around 60 a week,” Cassondra said. “We’re getting used to our processes, drinking from the fire hose. But we’ve been very conscious about doing things the right way.”The Bottoms quickly learned that hiring strategically would be key to growth. “We’ve already hired an assistant,” Cassondra said. “Some people don’t think it’s a value they can afford, but we realized we couldn’t afford&nbsp;not to have someone helping us. It freed us to go out and sell more business.”Miles agrees that building a reliable team is step one. “There’s a big misconception that you open the business and are immediately out there running,” he said. “Initially, it’s all about getting a team you can sell, one you’re confident can deliver what you promise. Once you dial that in, everything else follows.”Their daily routine became a balance of scheduling, quoting, job management and relationship-building. “You have to know what a successful day looks like,” Miles said. “Otherwise you’ll just bury yourself. It’s about prioritizing and adjusting.”<h2>Community Engagement and Local Marketing</h2>As operations stabilize, TruBlue owners begin shifting focus toward relationship-driven marketing, the backbone of long-term success.Cassondra and Miles discovered that&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/be-a-community-hero-how-trublue-franchisees-are-changing-lives-beyond-business-2730484">local engagement</a> pays off quickly. “We’ve been really intentional about being part of the community,” Cassondra said. “Whether it’s going to a gala, sponsoring a silent auction or joining the Chamber of Commerce, we’ve made those connections a weekly priority. The payoff is real. We’re already seeing organic leads come in.”By taking estimating off her plate and focusing on relationship-building, Cassondra found they could grow more efficiently. “We want to be a vendor of choice,” she said. “If we can work with the VPs of operations in our community, we know that will lead to recurring business.”For Michael and Jodi,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-and-lifewise-partner-to-deliver-safer-healthier-homes-for-seniors-2730494">TruBlue’s national marketing systems and partnerships</a> provided a strong boost early on.“The franchise path really allowed us to jump three years ahead in business planning,” Michael said. “TruBlue already has national partnerships, the marketing is already there, we don’t have to worry about anything. We just plug and play into our personal vision.”<h2>Scaling, Streamlining and Looking Ahead</h2>By the end of year one, most TruBlue franchisees are focused on growth, adding subscriptions, expanding their team and planning for future territories.“Our goals are adjusting on a day-by-day basis,” Jodi said. “We currently have one territory, but we’re already thinking about expanding into multiple territories — even exploring other brands.”For the Bottoms, culture has been central to scaling. “We have a motto of hiring slow but firing fast,” Cassondra said. “We have Monday morning meetings every week so the guys feel part of the team. Everyone has something that matters to them, and we’re learning what motivates them.”And while every new business comes with challenges, both franchisee teams agree that&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-trublue-helps-franchisees-create-lasting-businesses-2728925">TruBlue’s network of support</a> has made the first year smoother.“When we have questions or concerns, we have someone we can reach out to anytime,” Cassondra said. “The biggest help has been talking to other franchise owners. Everyone shares advice, it’s like having a community behind you.”Michael echoes that sentiment. “It’s definitely lived up to our expectations,” he said. “The model works, and we’ve been able to exceed goals faster than we imagined. The support and structure make a huge difference.”<h2>A Year of Hard Work, Growth and Purpose</h2>The first year of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-franchise-a-unique-and-profitable-opportunity-for-entrepreneurs-2728388">owning a TruBlue franchise</a> is packed with learning, growth and connection. Between training, hiring, community building and delivering meaningful services to seniors and families, new franchisees quickly see how the business can align with their personal and professional goals.It’s a year that requires drive, but one that rewards every ounce of effort with progress and purpose.“It’s amazing to set your own standards,” Michael said. “It’s our product at the end of the day. All of our work goes toward it, and I don’t think I’ll ever go back.”For more information, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

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