1851

This spring, the franchising industry has found itself responding to an unprecedented crisis in the wake of the COVID-19 pandemic. From franchisee support to engaging customers while locations are temporarily closed, there is no shortage of challenges facing franchisors. But there’s another component of the COVID-19 crisis that also has the potential to change how businesses function: emotion.It’s human nature for franchisors and franchisees to be angry at the current situation. With stay-at-home orders still in effect indefinitely, this situation is far from what business owners expected when the year began. That anger has the potential to take a bad situation and make it worse. And according to Rebecca Monet, the president and chief scientist of <a href="https://www.zorakleprofiles.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=turning-anger-into-momentum-2712957" target="_blank" rel="nofollow">Zorackle Profiles</a>, a company that assesses franchisees to predict their fit and performance in specific business models, that anger is already present in the industry.“What I’m seeing with some franchisors is instinctual fear and anger leading to overreactions,” Monet said. “This in turn is leading to course corrections that are only for the short-term and won’t solve any long-term problems.”Anger doesn’t have to be a bad thing in this situation, though. There are certain benefits tied to the emotion. Anger creates a sense of power that prevents people from freezing or shutting down. According to Monet, it’s all about how that anger is managed.“Where there’s fear, there are two ways to handle it. The first way is to respond with blind anger. The other is to tie that fear to an injustice,” she said. “If a franchisor can take their anger along with the anger of their franchisees and employees and connect it through a feeling of injustice, they have the ability to be decisive, take action and unify people.”Monet continued, “COVID-19 isn’t the injustice here — it just triggered it. If we can identify what the injustice is, we can gather franchisors and franchisees to say, ‘Here’s how we’re going to fight this enemy together.’ That injustice and enemy is the fact that our freedoms were taken away. Our ability to make choices was taken away. In some cases, our livelihood was taken away. We can’t fight COVID-19 — that’s something that’s outside of the franchise industry’s hands. But we can find ways to fight for small business owners.”Franchisors are already doing this individually. By stepping up their support systems and guiding franchisees through this crisis, they’re already fighting for their franchisees to come out on the other side of the pandemic stronger than when they entered it. However, Monet believes there’s still the opportunity for the industry to come together as a whole so that it’s working together, not competing against other concepts.“It can be hard to see now, but there are a lot of positives coming out of this. The analogy that I use is that of a forest fire. When there’s a fire, it’s horrible. But when you look at the vegetation that comes out of a fire a year or two later, it’s always healthier than it originally was,” Monet said. “Franchisors should be using this time to take a look at what they can improve. They should be asking themselves things like what franchisees are struggling and what services aren’t necessary. If they’re able to use this time wisely, ultimately, it will be a great thing.”

Turning Anger Into Momentum

1851 Franchise

Zorackle’s president and chief scientist, Rebecca Monet, tells 1851 Franchise how the coronavirus pandemic has the potential to create a sense of unity in franchising.

turning-anger-into-momentum

Home Halo

Home Halo’s 160-Step Launch Process: Setting Franchisees Up for Success

home-halo-franchise-launch-process

VA Reimbursement: A Unique Opportunity for Home Halo Franchisees

va-reimbursement-a-unique-opportunity-for-home-halo-franchisees

Home Halo’s "Frank" Method: Coaching Franchisees to Greatness

home-halos-frank-method-coaching-franchisees-to-greatness

home-halo-dan-deak-personal-journey-headshot

Dan Deak's Personal Journey: From Caring Son to Home Halo CEO

dan-deaks-personal-journey-from-caring-son-to-home-halo-ceo

10 Reasons Why You Should Invest in a Home Halo Franchise

10-reasons-why-you-should-invest-in-a-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

The Ultimate Guide To Selling Franchises: How to Leverage Franchise Expos

how-franchisors-can-leverage-franchise-expos-to-drive-success

How Franchise Brands Can Prepare for the Rise of AI-Driven Advertising

how-franchise-brands-can-prepare-for-the-rise-of-ai-driven-advertising

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition — Point of Differentiation

how-to-position-your-value-proposition-with-a-point-of-differentiation

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

What You Need To Know About Low-Cost Franchise Opportunities

what-you-need-to-know-about-low-cost-franchise-opportunities

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville 

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville, Illinois

dan-yangas-brings-family-flooring-legacy-full-circle-with-footprints-floors-franchise-in-naperville-illinois

Franchisee spotlight graphic with photo of Sean Phelan & Caring Transitions logo

From Tech to Transitions: Why This Caring Transitions Franchisee Left the Corporate World To Help Families Navigate Life’s Hardest Moves

sean-phelan-caring-transitions-franchise-austin

Turning Anger Into Momentum

MORE STORIES LIKE THIS