1851

Growth is the name of the game in franchising, and often the key to that development is understanding the sales tools at your fingertips. New franchisees should take the time to acquaint themselves with the options available through their corporate program, but exploring what lies beyond these basics is just as important to maximizing their sales.Here are a few key tools all franchisees should research if they’re looking to get a leg up on the competition and ultimately drive sales growth.<h4>Marketing &amp; Paid Advertising</h4>Tom DuFore, CEO of franchise consultancy Big Sky Franchise, <a href="https://1851franchise.com/3-focus-areas-to-optimize-your-franchise-development-budget-2710966#most-recent">recently told 1851</a> that paid digital advertising like PPC ads &amp; content marketing (including third-party sponsored content, strategic blogging, or certain social posting) provide unique and valuable insights on potential customers.“Whether it’s a blog article or some other kind of a post or landing page, if the content was developed with a specific title or heading that is the same as, or close to, what a user actually searches for. Rather than paid ads with more generic search terms, you boost the chance of connecting,” said DuFore. “People are leery of getting sucked into some kind of marketing funnel,” DuFore continued, underscoring the need for savvy FD professionals to privilege the art of the soft sell.<a href="https://1851franchise.com/social-media-and-franchise-sales-6-tips-to-perfect-your-strategy-2712501#most-recent">Social media</a> in itself can be useful on a local level, and depending on what you’re willing to invest, it should not cost much. Franchisees looking to reach community members should consider building out their Instagram and Facebook accounts, and engage with other local businesses to share and support each other’s success.&nbsp;<h4>Franchise Brokers</h4>Franchise brokers can be useful guides for those who are new to or curious about franchise. With so many folks looking to take ownership over their income through business ownership in the COVID-19 era, brokers have been particularly busy. Ben Terril, FranNet office owner and broker <a href="https://1851franchise.com/coronavirus-and-franchising-ben-terrill-of-frannet-2712682#most-recent">recently told 1851</a> about how he’s been engaging with his clients and promoting their best interest during COVID-19.“95% of the time, I’m in business development,” said Terril. “The reality is that we don’t know where we are still, but what I’m doing now is talking to my clients. They need and want to hear different things based on where they are in their journey.”Brokers are most useful to entrepreneurs in the discovery stage of buying into a franchise, but brands can use them to weed out potential franchisees that may not be as serious or just aren’t the right fit. No matter the scenario, brokers are a worthwhile investment for a brand’s sales growth and development.<h4>Virtual Expos</h4>Though COVID-19 has all but eliminated in-person conventions for the foreseeable future, virtual expos are still an opportunity to grow your franchise. <a href="https://1851franchise.com/2020s-top-franchise-events-2712502#most-recent">Expos connect franchisees with the best resources for development</a> and encourage the sharing of best practices among franchise owners. Now with a push for virtual, a broader audience can be reached and more franchisees have the opportunity to join when they otherwise might not have traveled.<a href="https://1851franchise.com/the-tech-franchisors-are-using-to-stay-connected-in-the-franchise-development-process-2712704#most-recent">Sheila Fischer, Vice President of MFV Expositions, says</a> “Realizing our clients are going to find it extremely challenging to keep their pipelines full during this unprecedented time, we devised a solution to help in generation of quality leads.”As all businesses are finding ways to adjust and move to digital, expos can still be a resource to franchisees and brands that are looking to learn something new about sales growth.

Understanding Franchise Sales Tools

1851 Franchise

Understanding your sales tools can help you grow your business and plan for the future.

understanding-franchise-sales-tools

Senior Care Authority

Senior Care Authority Midyear Momentum 2025 - 1851 Franchise

Senior Care Authority Accelerates Franchise Support and National Growth in First Half of 2025

senior-care-authority-franchise-midyear-2025

Children's Lighthouse

How This IT Architect Became a Successful Children’s Lighthouse Franchisee

childrens-lighthouse-franchise-san-antonio-justin-leggett

Busy Bee Jumpers

Busy Bee Jumpers Buzzes into Franchising: Three New Franchisees Signed in First 30 Days

busy-bee-jumpers-buzzes-into-franchising-three-new-franchisees-signed-in-first-30-days

Fitness Premier

Fitness Premier 24/7 Clubs Reports Strong Midyear Momentum 

Fitness Premier 24/7 Clubs Reports Strong Midyear Momentum with Revenue Gains, Record Membership, and Strategic Expansion

fitness-premier-mid-year-growth-2025

Woodhouse Spas

image of a woodhouse spa franchise buildings exterior 

Woodhouse Spas Continues Strong Momentum With Double-Digit Growth in Q2

woodhouse-spas-q2-2025-growth-expansion

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Mega Franchisee Sizzling Platter Acquired by Bain Capital

mega-franchisee-sizzling-platter-acquired-by-bain-capital

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Blending Tech, Hospitality and Health Care: How Three Women From Different Worlds Came Together to Build a Paris Baguette Franchise

paris-baguette-franchise-flower-mound-texas

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

From the Heart: How Wendy and TJ Henley Found Their Purpose With a Right at Home Franchise

right-at-home-franchise-tj-wendy-henley-colorado-springs

Understanding Franchise Sales Tools

MORE STORIES LIKE THIS