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When people talk about Warren Buffet, they always mention Dairy Queen. John Gainor, the CEO of Dairy Queen, spoke with Fox Business to explain where Buffet’s love for ice cream started.
While attending the Berkshire Hathaway Annual meeting last week, Dairy Queen CEO John Gainor spoke with Fox Business News about Warren Buffet’s history with the iconic dessert brand, Dairy Queen’s new ice cream menu and the issue of minimum wage.
“As we all know, Warren likes to buy iconic brands. Dairy Queen is 76-years-old, and Warren always tells this story of when he was young—he took a young lady to Dairy Queen, and the two of them had a great experience. At that moment, he said, ‘If I ever had the opportunity, I would buy this business,’” Gainor said. “So in 1998, he did.”
Gainor also discussed the push for a higher minimum wage.
“I’ve always said that people need to make a fair wage. But I think over the coming years, as various states debate over whether or not they’ll raise the minimum wage, it’ll become an issue that our operators need to work through on a local basis.”
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
