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Hot off the heels of Wendy’s new <a href="https://1851franchise.com/feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207#editorials">tabletop role-playing game</a>, the burger chain debuted <a href="https://arcade.giphy.com/playlist/-LqrhdUXKRqRwICd1aq8?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wendys-is-leading-the-way-in-qsrs-new-trend-of-branded-mobile-games-2711356" target="_blank" rel="nofollow">three branded video games in a new digital arcade</a> launched by <a href="https://giphy.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wendys-is-leading-the-way-in-qsrs-new-trend-of-branded-mobile-games-2711356" target="_blank" rel="nofollow">Giphy</a>. The branded games are reminiscent of classic arcade favorites like "Breakout," "Space Invaders" and various side-scrolling titles.&nbsp;This year, Wendy’s has prioritized interactive content aimed at engaging younger, mobile audiences with a branded experience. The burger chain recently <a href="https://adage.com/article/special-report-cannes-lions/wendys-keeping-fortnite-fresh-bests-nikes-dream-crazy-take-social-influencer-grand-prix-cannes-lions/2179046?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wendys-is-leading-the-way-in-qsrs-new-trend-of-branded-mobile-games-2711356" target="_blank" rel="nofollow">engaged with fans on the hit online game, "Fortnite,"</a> creating a Wendy's avatar and <a href="https://www.mobilemarketer.com/news/wendys-plays-fortnite-on-twitch-to-launch-baconfest/559001/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wendys-is-leading-the-way-in-qsrs-new-trend-of-branded-mobile-games-2711356" target="_blank" rel="nofollow">returning to Twitch</a> this summer to play the game while live-streaming the action.With mobile gaming quickly becoming the biggest segment of the <a href="https://newzoo.com/insights/articles/the-global-games-market-will-generate-152-1-billion-in-2019-as-the-u-s-overtakes-china-as-the-biggest-market/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wendys-is-leading-the-way-in-qsrs-new-trend-of-branded-mobile-games-2711356" target="_blank" rel="nofollow">$152.1 billion global video game market</a>, many franchisors are finding ways to engage consumers with an amusing branded experience in a way that can be shared across social media platforms and boost the campaign's overall reach.For example, last week Sandwich chain Jimmy John's launched a Lil’ Jon-inspired promotion that included its first nationwide <a href="https://1851franchise.com/jimmy-johns-is-the-latest-to-target-tech-savvy-consumers-with-new-snapchat-lens-2711308#editorials">augmented reality (AR) Snapchat Lens with a mobile game</a>. Last Valentine’s Day, Papa John’s released a similar game that <a href="https://www.mobilemarketer.com/news/papa-johns-snapchat-lens-boosted-pizza-orders-25-for-valentines-day/563040/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wendys-is-leading-the-way-in-qsrs-new-trend-of-branded-mobile-games-2711356" target="_blank" rel="nofollow">allowed users to create Papa John's-themed pictures to share with friends and order pizza directly</a>.The mobile gaming trend isn’t going anywhere and it looks like Wendy’s is leading the way when it comes to incorporating branded content into the lucrative market.&nbsp;

Wendy's Is Leading the Way in QSR's New Trend of Branded Mobile Games

1851 Franchise

The burger chain debuted three branded video games in a new digital arcade launched by Giphy, the platform of shareable GIF clips.


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Wendy's Is Leading the Way in QSR's New Trend of Branded Mobile Games

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