1851

Sandwich chain Jimmy John's is launching a <a href="https://www.prnewswire.com/news-releases/jimmy-johns-introduces-the-3-little-john-300933520.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jimmy-johns-is-the-latest-to-target-tech-savvy-consumers-with-new-snapchat-lens-2711308" target="_blank" rel="nofollow">multi-channel campaign for its $3 Little John sub today</a>, a promotion that includes its first nationwide augmented reality (AR) Snapchat Lens with a mobile game. <a href="https://1851franchise.com/give-us-your-best-lil-jon-impression-live-to-tell-episode-33-2711282#stories">Rapper Lil' Jon is the face behind the new marketing campaign</a>—for obvious reasons—and appears in a national TV spot and <a href="https://www.youtube.com/watch?v=H2GPlXKyJqg&amp%3Bfeature=youtu.be&utm_source=1851franchise.com&utm_medium=article&utm_campaign=jimmy-johns-is-the-latest-to-target-tech-savvy-consumers-with-new-snapchat-lens-2711308" target="_blank" rel="nofollow">behind-the-scenes video on YouTube</a>.The <a href="https://www.dropbox.com/s/imyln0schthj58d/LittleJohnSnapchatLens%5B1%5D.mp4?dl=0&utm_source=1851franchise.com&utm_medium=article&utm_campaign=jimmy-johns-is-the-latest-to-target-tech-savvy-consumers-with-new-snapchat-lens-2711308" target="_blank" rel="nofollow">augmented reality game</a> gives Snapchat users 30 seconds to catch as many falling sandwiches as they can in their mouths, which are digitally shrunk, making the game more challenging. Snapchat users can also take selfies from the game and share them on the image-messaging platform.While the QSR brand is <a href="https://1851franchise.com/papa-john-s-releases-more-details-of-larger-than-life-brand-partnership-with-shaquille-o-neal-2710262">certainly not the first to embark on a celebrity-endorsed marketing campaign</a>, it is leading the way when it comes to innovative mobile advertising. By turning the Snapchat Lens—which is primarily an image-messaging app—into a mobile game, Jimmy John’s is <a href="https://1851franchise.com/does-social-media-impact-franchise-sales-2703201">strengthening the reach of its messaging</a>.. Not only are users engaging with an amusing branded experience in a way that they control, but they are also sharing selfies on Snapchat, boosting the campaign's overall reach among the platform's millions of users.Snapchat introduced this new AR gaming format in April 2018—which <a href="https://www.snap.com/en-US/news/post/introducing-snappables/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jimmy-johns-is-the-latest-to-target-tech-savvy-consumers-with-new-snapchat-lens-2711308" target="_blank" rel="nofollow">it calls "Snappables</a>” to let users control games with facial movements and gestures. Dunkin' was<a href="https://next.reality.news/news/snapchat-unlocks-snappables-augmented-reality-games-for-brands-including-candy-crush-bud-light-dunkin-donuts-0185244/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jimmy-johns-is-the-latest-to-target-tech-savvy-consumers-with-new-snapchat-lens-2711308" target="_blank" rel="nofollow"> among the first brands to create sponsored Snappables</a> as part of its marketing campaigns. Last Valentine’s Day, Papa John’s released a similar game that <a href="https://www.mobilemarketer.com/news/papa-johns-snapchat-lens-boosted-pizza-orders-25-for-valentines-day/563040/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jimmy-johns-is-the-latest-to-target-tech-savvy-consumers-with-new-snapchat-lens-2711308" target="_blank" rel="nofollow">allowed users to create Papa John's-themed pictures to share with friends and order pizza directly</a>.<a href="https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jimmy-johns-is-the-latest-to-target-tech-savvy-consumers-with-new-snapchat-lens-2711308" target="_blank" rel="nofollow">According to a survey by Pew Research Center,</a> about 62% of U.S. adults ages 18 to 29 use Snapchat, making it the fourth-most popular social platform. By running a campaign on Snapchat, Jimmy John's looks to target tech-savvy millennial consumers who are more likely than older generations to <a href="https://1851franchise.com/retweet-these-franchise-brands-are-doing-social-media-the-right-way-2710974#stories">consume content on mobile devices and participate in social media games</a>.&nbsp;Franchisors are becoming increasingly interested in targeting this demographic through mobile apps. Earlier this year, Chipotle became the <a href="https://www.forbes.com/sites/aliciakelso/2019/08/07/why-chipotles-bet-on-tiktok-is-paying-off/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jimmy-johns-is-the-latest-to-target-tech-savvy-consumers-with-new-snapchat-lens-2711308#72ace9304080" target="_blank" rel="nofollow">first and only major restaurant franchise to have a TikTok account</a>. In April, KFC hilariously <a href="https://www.mobilemarketer.com/news/kfc-parodies-influencers-with-cgi-hipster-colonel-sanders/552499/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=jimmy-johns-is-the-latest-to-target-tech-savvy-consumers-with-new-snapchat-lens-2711308" target="_blank" rel="nofollow">poked fun at influencers with a computer-generated, hipster Colonel Sanders</a> posting photos of his “fabulous lifestyle” on the brand’s official Instagram.&nbsp;As <a href="https://1851franchise.com/game-on-the-kfc-dating-simulator-is-the-latest-in-qsr-brands-developing-video-games-2710992">online promotional campaigns</a> like this continue to lead to <a href="https://1851franchise.com/it-was-fun-while-it-lasted-popeyes-has-officially-sold-out-of-its-new-chicken-sandwich-2710867">overwhelming demands</a> and <a href="https://1851franchise.com/when-ihop-went-ihob-it-sold-a-lot-more-burgers-2709105">record sales</a>, it is safe to say that this isn’t the last sponsored Snappable post we’ll be seeing on our timelines.

Jimmy John’s Is the Latest To Target Tech-Savvy Consumers With New Snapchat Lens

1851 Franchise

The augmented reality mobile game is part of the promotional campaign behind the sandwich chain’s $3 Little John menu item.


jimmy-johns-is-the-latest-to-target-tech-savvy-consumers-with-new-snapchat-lens

DRYmedic Restoration

image of drymedic restoration franchise brand

Why DRYmedic Restoration Is the Franchise Built for the Climate Era — And Why Now Is the Time to Join

drymedic-restoration-franchise-opportunity

From Startups to Franchises: How a Serial Entrepreneur Masters Scalable Growth

carlos-hesano-serial-entrepreneur-dry-medic-franchise-growth

Minuteman Press International

Minuteman Press franchise owners Jeff & Diana Merritt, Salisbury, MD.

Minuteman Press Franchise Review: 15 Years for Jeff & Diana Merritt

minuteman-press-franchise-review-15-years-for-jeff-diana-merritt

Dog Training Elite

photo of black and white dog, wearing a Santa hat, sitting in a wicker basket with Christmas decor

Expert Training Tips for a Well-Behaved Dog This Christmas Season

holiday-dog-training-tips

USA Ninja Challenge

USA Ninja Challenge Ends 2025 With 20 Units Awarded, Expanded Leadership Team and a Strong Foundation for a Landmark 2026

usa-ninja-challenge-ends-2025-with-20-units-awarded-expanded-leadership-team-and-a-strong-foundation-for-a-landmark-2026

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

How AI Is Transforming Restaurant Operations and Franchises

ai-impact-restaurants-franchises-human-centric-technology

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

Callaway Sells Majority Stake in Topgolf to Private Equity for $770 Million

callaway-sells-majority-stake-in-topgolf-to-private-equity-for-770-million

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

Jimmy John’s Is the Latest To Target Tech-Savvy Consumers With New Snapchat Lens

MORE STORIES LIKE THIS