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Last month, <a href="https://1851franchise.com/popeyes-chicken-sandwich-has-started-serious-twitter-beef-2710776" style="text-decoration-line:none" target="_blank">Popeyes and Chick-fil-A went head to head in a viral twitter beef</a> over who had the better chicken sandwich. Now, it doesn&rsquo;t take a genius to realize that the ploy was a bit of<a href="https://1851franchise.com/3-times-brands-knocked-it-out-of-park-with-social-media-2710651" style="text-decoration-line:none" target="_blank"> social media marketing</a> gone right, with the two brands <a href="https://www.buzzfeed.com/andyneuenschwander/popeyes-released-a-new-chicken-sandwich-and-people?utm_source=1851franchise.com&utm_medium=article&utm_campaign=retweet-these-franchise-brands-are-doing-social-media-the-right-way-2710974" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">capitalizing on a viral moment</a>. While it may seem strange for two of the country&rsquo;s largest QSR brands to be fighting on Twitter, this <a href="https://1851franchise.com/the-do-s-and-don-ts-of-social-media-marketing-strategy-and-spending-2710953" style="text-decoration-line:none" target="_blank">personalized approach to social media</a> is becoming more and more popular in the foodservice space.&nbsp;

For example, when Pharell showed up to the 2014 Grammy Awards wearing a <a href="https://www.gq.com/story/who-makes-pharrell-grammys-hat-brand?utm_source=1851franchise.com&utm_medium=article&utm_campaign=retweet-these-franchise-brands-are-doing-social-media-the-right-way-2710974" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">cartoonishly oversized Vivienne Westwood hat</a>, Arby&rsquo;s jumped into the conversation, <a href="https://twitter.com/arbys/status/427614008946855936?lang=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=retweet-these-franchise-brands-are-doing-social-media-the-right-way-2710974" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">tweeting from the account</a>, &ldquo;Hey @pharrell, can we have our hat back?&rdquo; The tweet was one of the first examples of how successful responsive-marketing could be, with <a href="https://twitter.com/Pharrell/status/427733647081209856?utm_source=1851franchise.com&utm_medium=article&utm_campaign=retweet-these-franchise-brands-are-doing-social-media-the-right-way-2710974" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Williams playfully replying</a> with, &ldquo;@Arbys y&rsquo;all tryna start a roast beef?&rdquo;

Chipotle is another brand that has realized social media is about more than just advertisements. In addition to the chain&rsquo;s <a href="https://1851franchise.com/sorry-tiktok-facebook-is-still-the-king-of-marketing-2710754" style="text-decoration-line:none" target="_blank">recent embrace of TikTok</a>, Chipotle&rsquo;s Twitter has become <a href="https://hellogiggles.com/lifestyle/food-drink/hilarious-tweets-chipotles/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=retweet-these-franchise-brands-are-doing-social-media-the-right-way-2710974" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">notoriously funny</a>, especially for a corporate company. Whether it be <a href="https://twitter.com/ChipotleTweets/status/1166381457687732224?utm_source=1851franchise.com&utm_medium=article&utm_campaign=retweet-these-franchise-brands-are-doing-social-media-the-right-way-2710974" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">retweeting memes</a> or <a href="https://twitter.com/ChipotleTweets/status/1167893327787642880?utm_source=1851franchise.com&utm_medium=article&utm_campaign=retweet-these-franchise-brands-are-doing-social-media-the-right-way-2710974" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">sardonic tweets</a> like, &ldquo;Someone paid for my guac today. Proposal coming soon,&rdquo; the brand has fully embraced the Gen-Z-facing approach.&nbsp;

&ldquo;Think like a human; it&rsquo;s really simple,&rdquo; Tressie Lieberman, Vice President of Digital Marketing at Chipotle, <a href="https://www.qsrmagazine.com/customer-experience/meet-restaurant-industrys-social-media-stars?utm_source=1851franchise.com&utm_medium=article&utm_campaign=retweet-these-franchise-brands-are-doing-social-media-the-right-way-2710974" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">told QSR</a>. &ldquo;Occasionally as a brand that might mean you have to shake things up, too, because as humans we evolve.&rdquo;

Perhaps one of the strongest examples of this approach is Wendy&rsquo;s 2017 <a href="https://twitter.com/hashtag/nuggsforcarter?lang=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=retweet-these-franchise-brands-are-doing-social-media-the-right-way-2710974" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">#NuggsforCarter</a> stunt. After a 16-year-old customer tweeted at the burger chain&rsquo;s account asking for a year of free chicken nuggets, the brand agreed, under one condition&mdash;<a href="https://www.adweek.com/digital/nuggsforcarter/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=retweet-these-franchise-brands-are-doing-social-media-the-right-way-2710974" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">the post had to get 18 million retweets</a>. While the post didn&rsquo;t quite reach 18 million, <a href="https://twitter.com/carterjwm/status/849813577770778624?utm_source=1851franchise.com&utm_medium=article&utm_campaign=retweet-these-franchise-brands-are-doing-social-media-the-right-way-2710974" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">it&rsquo;s 3.5 million retweets</a> is still the <a href="https://techcrunch.com/2017/05/09/nuggsforcarter/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=retweet-these-franchise-brands-are-doing-social-media-the-right-way-2710974" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">platform&rsquo;s record</a>.&nbsp;

Clearly, social media is proving to be one of the most <a href="https://1851franchise.com/does-social-media-impact-franchise-sales-2703201" style="text-decoration-line:none" target="_blank">powerful marketing tools available to franchise brands</a>. With online promotional stunts leading to <a href="https://1851franchise.com/it-was-fun-while-it-lasted-popeyes-has-officially-sold-out-of-its-new-chicken-sandwich-2710867" style="text-decoration-line:none" target="_blank">overwhelming demands</a> and <a href="https://1851franchise.com/when-ihop-went-ihob-it-sold-a-lot-more-burgers-2709105" style="text-decoration-line:none" target="_blank">record sales</a>, it is safe to say that all of these &ldquo;likes&rdquo; and &ldquo;favorites&rdquo; equate to a lot more than just numbers on a screen

Retweet: These Franchise Brands Are Doing Social Media the Right Way

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From Chipotle to Arby’s, brands are learning how to speak the language of social media—with game-changing results.

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Retweet: These Franchise Brands Are Doing Social Media the Right Way

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