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What Makes Pestmaster Unique in the Franchise Space?

The pest management franchise offers a wider range of services, the opportunity for government contracts and a robust franchise owner support system.

By Morgan Wood1851 Franchise Contributor
SPONSOREDUpdated 3:15PM 01/24/24

Pestmaster, the full-service pest control franchise under the Threshold Brands umbrella, continues to differentiate itself among franchise owners and customers by offering a wider range of services than the standard pest control company, including government contracts. And, with a connection to a multi-brand home services franchisor, Pestmaster has the facilities and systems necessary to support franchise owners in building a strong business and delivering a high-quality service to their customers.

“Pestmaster franchise owners have a distinct advantage in the competitive landscape thanks to the sheer versatility of the business,” explained Kieran Scott, brand president for Pestmaster. “We can treat an extensive list of pests, and we can engage the standard residential customer as well as major government entities and commercial clients.”

Pestmaster’s Approach and Training Positions Franchise Owners to Stand Out Above Their Competitors

Unlike other pest management concepts that focus on just a few types of pests or only offer a single solution, regardless of the circumstances, Pestmaster franchise owners work to provide a truly personalized solution to each customer. 

Pestmaster franchise owners can address mosquitoes, birds, rodents, termites, wildlife, ants, bed bugs, carpenter ants, general pests, vegetation, aquatic weeds and pests, and health-related vectors. This means that they are equipped with a wide range of expertise, and in many cases, they can provide multiple types of trusted services to a single customer, building a stronger, long-lasting relationship.

As a supplement to the initial training Pestmaster franchise owners receive, both Pestmaster and Threshold Brands offer ongoing support and resources to empower stronger marketing, sales, team recruitment, business strategy and other key areas.

“Pestmaster has a rock-solid business model, and we have worked hard to create the scaffolding that will help franchise owners make the most of the model,” said Scott. “Whether an owner is interested in one-on-one marketing coaching and analysis or needs help obtaining their pest control license, we have experts in place who can guide them through the process.”

With a Strong Foundation of Education, Pestmaster Owners Are Prepared to Address Three Major Customer Segments

Another major differentiator for Pestmaster is the three types of customers it can address — residential, governmental and commercial. Rather than joining a franchise system that focuses solely on one segment, Pestmaster franchise owners have access to a model that allows them to address a range of customers, and this can be especially helpful in adapting the business to the type of demand present in their specific market.

With a strong history in government contracts, Pestmaster is one of the nation’s largest pest control providers for the U.S. government, and the franchise has an entire department dedicated to supporting owners in identifying and securing government contracts.

“The ability to service government clients gives franchise owners a major leg-up,” said Scott. “The U.S. government has very strict regulations regarding how and when its facilities must be serviced, so these contracts can be incredibly lucrative and quite reliable for a Pestmaster franchise owner.”

Pestmaster franchise owners can also service commercial clients like office buildings and multi-family real estate owners, and the standard residential home continues to present demand.

“With Pestmaster, everyone is a potential customer,” said Scott. “Pest control isn’t something that most people see as a luxury. If there is a pest problem, the customer is going to get it resolved.”

A Low Barrier to Entry and Efficient Startup Process Helps Franchise Owners Launch Quickly

As it grows, Pestmaster has been intentional about keeping the opportunity accessible and providing a platform through which entrepreneurs can break into the lucrative pest control segment. With low inventory requirements and no brick-and-mortar storefront necessary, Pestmaster franchise owners can dedicate their launch efforts to obtaining any education, licensure or certification they may need, building a team and beginning to lay a strong foundation through marketing.

Pestmaster also supports diverse franchise owners, offering a 20% franchise fee discount for veterans and first responders and a 10% discount for women and members of diverse communities.

“Diversity has always been important to me, and the opportunity to bring my passion for it into the pest control space is so exciting,” said Scott. “There is a lot of homogeneity in the industry, and increasing diversity in the Pestmaster system will only make us stronger and serve as a first step to making the industry more welcoming for passionate entrepreneurs of all backgrounds.”

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