Why Edible® is Targeting Tampa for Franchise Growth in 2024

As Edible®, an innovative e-commerce hub uniquely supported by locally owned brick-and-mortar locations across the globe, continues to expand its presence across the U.S., Tampa has emerged as a key market for franchise growth in 2024.

Tampa is considered one of the hottest job markets in the country, with low unemployment and a large labor force, and Edible sees significant potential in this thriving Florida city. The brand has already established three locations in the area, but with the introduction of its innovative NextGen store concept, Edible is ready to expand further in the Tampa market.

“Tampa shines as a great area for expansion due to its lower cost of living and lower cost of doing business compared to other major metro areas,” said Mark Mele, Chief Development Officer at Edible. “With the city’s seaport, booming economy and vibrant culture, it’s the perfect spot for our NextGen concept, which focuses on a cafe-style, walk-in and grab-and-go experience.”

Edible is looking at areas like the Channel District, Ybor City and Harbor Island for additional locations.

“Tampa’s diverse economy, strong local communities, and influx of new residents make it a natural fit for our NextGen stores,” said Mele. “We’re excited to be part of this growth and believe there’s room for at least 3 to 5 more locations in the market.”

Edible’s NextGen store concept represents the future of the brand’s franchise model, blending e-commerce with in-store experiences. These stores feature a more streamlined, customer-centric layout, making it easier for customers to walk in, place orders and pick up their favorite Edible treats on the go. The store footprint is focused on efficiency and is designed to meet the needs of busy customers and their lifestyles.

“The NextGen store concept is perfect for cities like Tampa, where both locals and tourists are looking for quick, delicious and memorable gifting options,” said Mele. “We’re blending convenience and experience in a way that aligns with the lifestyle of Tampa’s residents.”

As part of its expansion plan, Edible showcased its franchise opportunities at the Tampa Franchise Conference Show at the Tampa Convention Center on September 14-15, 2024. The brand is actively seeking motivated entrepreneurs who are interested in joining a proven business model and tapping into Tampa’s growing market.

“If you’re passionate about building a business and making a meaningful impact in your community, Tampa presents a prime opportunity,” said Mele. “We’re looking for franchisees who are excited about our innovative NextGen concept and who want to grow alongside one of the most recognized brands in the gifting industry.”

With its vibrant economy, growing population and business-friendly environment, Tampa offers an ideal setting for Edible’s continued growth. The brand’s unique NextGen store concept, combined with Tampa’s strong demand for quick, high-quality gifting solutions, makes this city a prime target for expansion.

For more information on franchising with Edible, visit franchise.edible.com.

About Edible® 

Founded in 1999, Edible® has revolutionized the gifting industry, uniquely leveraging the synergistic power of an innovative e-commerce hub and locally owned brick-and-mortar locations across the globe. Edible's platform seamlessly blends the convenience of online shopping with a vast retail footprint that services over 80% of U.S. households within an hour. Expanding beyond its iconic fruit arrangements, Edible has a range of offerings, including delectable dessert boards, cookies, brownies, cakes, farm-fresh flowers and more – perfect for every celebratory occasion and any treat-yourself moment. For more information, visit edible.com.