1851

Patti Robertson may be a new franchisee with <a href="https://www.propertymanagementinc.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-franchisee-patti-robertson-converted-her-business-to-property-management-inc-2710205" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Property Management Inc.</a> (PMI), but this isn&rsquo;t her first franchising rodeo. 

&ldquo;I say we are in the business of hair and houses,&rdquo; laughed Robertson, who currently co-owns Great Clips, HomeVestors and <a href="https://1851franchise.com/propertymanagementinc" style="text-decoration-line:none" target="_blank">Property Management Inc.</a> franchise locations with her husband, Troy, in Virginia Beach, Virginia.

Originally from upstate New York, Robertson moved to Virginia Beach in high school with her family. While studying business and marketing at Old Dominion University, she began her journey within franchising, interning for a marketing firm that consulted with franchise brands. She was then hired by a franchisor right out of college.

At the age of 25, Robertson married Troy, and the two&mdash;by that time, well-aware of the benefits of a franchising system&mdash;bought an existing Jackson Hewitt tax preparation franchise while Robertson continued working her corporate job. Several years and a baby later, Robertson felt ready to forge her own path, so in 2000, the couple purchased a Great Clips franchise location. 

In 2005, Robertson attended a multi-unit franchise conference in Denver, Colorado. She found herself surrounded by Blockbuster franchisees discussing what their next move would be&mdash;as in, what kind of business existed that the internet would not compete with. The conversation struck a chord, and Robertson began looking for her next long-term opportunity.

In HomeVestors, Robertson found an intriguing opportunity to buy, fix up and flip houses&mdash;something online streaming would never be able to do. &ldquo;I love the challenge of fixing things,&rdquo; said Robertson. &ldquo;My first job title was Troubleshooter, and now as an entrepreneur and business owner, that&rsquo;s still what I do today.&rdquo;

Robertson troubleshot the 2008 housing crisis by becoming a licensed agent, then a broker, and developing her own real estate portfolio. She and Troy then began managing rentals through their own local firm. Recently, they decided to look into franchising that company.

&ldquo;We knew that we wanted to take that business to the next level. It was our only company that wasn&rsquo;t a franchise, and we knew that by joining a franchise brand, we would gain the ability to grow at a faster rate,&rdquo; said Robertson. 

While attending a HomeVestors conference in Dallas last year, the Robertsons met representatives of Property Management Inc. &ldquo;We liked the people, and they reminded us of our other franchise companies: grassroots and family-owned and operated,&rdquo; said Robertson.

They joined Property Management Inc. as franchisees, converting their management company in January 2019.

&ldquo;To change up your brand name in today&rsquo;s world, where it is out there in thousands of places, is a daunting task,&rdquo; said Robertson. &ldquo;But getting involved in a franchise company holds you accountable. One of the things that was on our to-do list for a long time was restructuring the entities through which we own our properties. Converting to Property Management Inc. has helped us get straight organizationally.&rdquo;

As a franchisee, Robertson&rsquo;s online presence is monitored and scored, giving her actionable feedback on what she can do to improve. &ldquo;My reviews are great, but I found out I need to focus on listing accuracy,&rdquo; she explained. &ldquo;There are still thousands of websites calling our business by the old name, which is hurting our search results. If I hadn&rsquo;t joined Property Management Inc., I wouldn&rsquo;t know that. It helps to get a bigger picture.&rdquo;

Robertson says a perk of franchising is operating in an environment where she has peers. &ldquo;We enjoy the camaraderie&mdash;and the accountability,&rdquo; she explained. &ldquo;When you operate in a vacuum, you always think you&#39;re doing great, so it helps to compare yourself with benchmarks that others have set. And when an individual person improves, <a href="https://1851franchise.com/propertymanagementinc/property-management-inc-plans-to-become-the-largest-property-management-franchise-by-2020-2709184" style="text-decoration-line:none" target="_blank">the whole company grows</a>. You have a country full of cheerleaders.&rdquo;

As a property manager, Robertson loves helping people create passive income for retirement. &ldquo;Many military veterans don&rsquo;t realize they have a [Veterans Affairs] benefit that can help them buy a home with no money out of pocket&mdash;in fact, they can buy up to four units,&rdquo; she said. &ldquo;We know the strategies. I love helping our clients diversify their assets.&rdquo;

A natural-born problem solver, Robertson created the <a href="https://www.meetup.com/HRLandlordAssoc/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-franchisee-patti-robertson-converted-her-business-to-property-management-inc-2710205" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Hampton Roads Landlord Association</a> after noticing that not enough landlords consider themselves serious businesspeople or take the time to educate themselves on the issues. The group meets at least once every month.

&ldquo;The purpose is to elevate the level of landlording in our market,&rdquo; she explained. &ldquo;By sharing stories, tools, systems and ideas, the Association helps the entire community. Our biggest enemy isn&rsquo;t bad tenants&mdash;it&rsquo;s a lazy landlord who would rather move a tenant out and not cause a scene than to take the effort to file a court judgment and warn the rest of the landlord community.&rdquo;

Robertson is a busy woman. She is the previous president and a lifetime board member for <a href="https://www.trigofva.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-franchisee-patti-robertson-converted-her-business-to-property-management-inc-2710205" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Tidewater Real Estate</a>, Virginia&rsquo;s oldest real estate investing company. She serves on the advisory board for the City of Norfolk, where half of all occupants are renters. She also advises on the board of <a href="https://www.rentreadynorfolk.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-franchisee-patti-robertson-converted-her-business-to-property-management-inc-2710205" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Rent Ready Norfolk</a>, where she serves as an instructor for landlording classes.

&ldquo;I personally define success by the number of folks I&rsquo;ve been able to help achieve success in their own lives,&rdquo; said Robertson. &ldquo;Before getting into the hair salon industry, I didn&rsquo;t realize that it&rsquo;s a really hard job on your body. I always ask that staff, &lsquo;What are your long-term goals outside of the industry?&rsquo; even if that ends up hurting my staffing needs. I believe that people need to have long-term plans for their lives.&rdquo;

Robertson is still finding plenty of time to grow her Property Management Inc. franchise. As of publishing, she and Troy own around 45 total properties. &ldquo;We are uber-focused on growing the business,&rdquo; she said. &ldquo;We want to get to 2,000 doors under this management.&rdquo;

When asked how she plans to increase the number of properties so impressively, Robertson replied, &ldquo;We&rsquo;re doing it one house at a time.&rdquo;

<div>&nbsp;</div>

Why Franchisee Patti Robertson Converted Her Business to Property Management Inc. 

1851 Franchise

Multi-brand franchisees Patti and Troy Robertson wanted to grow their Hampton Roads, Virginia property management business faster, smarter, and with the support of a proven franchise system.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

why-franchisee-patti-robertson-converted-her-business-to-property-management-inc

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Why Franchisee Patti Robertson Converted Her Business to Property Management Inc.

MORE STORIES LIKE THIS