Why Franchising with Nikita Hair Provides Aspiring Business Owners with a Strong Opportunity in a Changing Economy

Since 1984, Nikita Hair has been leading Europe’s salon franchise segment, growing to more than 150 salons throughout the continent, launching an award-winning line of products and introducing franchise opportunities in the U.S. to make its mark in the country’s $62 billion hair care and beauty market. Now, even amid a changing economy where many businesses are struggling to hold steady, the hair-and-beauty brand is positioned as a rock-solid business opportunity in comparison, thanks to the very nature of its segment. 

“When you look at hair care, one of the things we are confident about is that you can't get a haircut online. A visit to Nikita Hair is an experience, a great feeling. Our services are personal, highly specialized and provided by talented licensed professionals, which cannot be ordered online and delivered to your doorstep next day,” said Andrea Lyman, CEO of Nikita Hair. 

Despite the challenges of the past year, Nikita Hair welcomed its very first U.S. franchisee, Piyush Patel. His salon in Mason, Ohio is his first with the brand, but it’s not his first foray into franchising. Patel is a multi-brand franchisor who owns four Dairy Queen locations as well as two convenience store franchises, meaning he knows a good business opportunity when he sees one.

Patel says there were a number of elements that drew him to franchise with the brand, but among the most important were support from the corporate team and the flexibility it would allow him in his day-to-day schedule.

“I wanted to invest in a concept that was new and fresh, and was a family-owned business that would create a flexible work/life balance,” said Patel. “Also, since I was the very first franchisee, the corporate team provided a great deal of support and also allowed me to make the salon my own.”

But Patel isn’t the only one who’s taking advantage of a successful business opportunity with the hair care brand. Nikita Hair has another salon set to open in Charleston, South Carolina later this year, and the brand is looking to Dallas as it charts out its next moves in development.

For many up-and-coming professionals, entering the workforce in a “new,” uncertain economy is a scary thought. As the allure of corporate America begins to fade, entrepreneurship looks to be a more secure investment — and with a model as recession-proof as Nikita Hair’s has proven to be, the decision to sign on should be a no-brainer.

“The next generation, graduating or in college, looking at the economy faces more uncertainty on the other side, than ever before. Businesses are forced to rapidly adapt and pivot,” said Lyman. “Looking at the job market, entrepreneurship through franchising presents some of the greatest opportunities.” 

Inger Ellen Nicolaisen, the self-made entrepreneur who founded Nikita Hair, is more than optimistic about the opportunities the brand is looking to offer budding U.S. entrepreneurs, so long as they’re passionate about business, beauty and providing customers with the best experience possible. 

“We’re in the identity business. We’re here to support our clients and their commitment to self-care,” she said. “If you love to be in the business of people, then together we will create the greatest adventure in hair and beauty history!”

For more information on the Nikita Hair franchise opportunity, visit: https://nikitahair.com/nikita-hair-franchise/