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While franchisors have been doing everything they can to streamline the ordering process, including <a href="https://1851franchise.com/can-i-take-your-order-why-voice-ordering-is-revolutionizing-the-foodservice-space-2710983">AI voice ordering</a>, <a href="https://1851franchise.com/pizza-hut-to-test-cubbie-system-pick-up-location-in-los-angeles-2710559">pick-up cubbies</a> and <a href="https://1851franchise.com/why-chick-fil-as-unique-drive-thru-approach-may-become-a-new-trend-in-qsr-2711335#stories">dual-lanes</a>, the answer may have been right in front of them all along. New research done by QSR Magazine shows that <a href="https://www.qsrmagazine.com/restaurant-operations/cracking-menuboard-mystery-restaurants?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-franchisors-shouldnt-overlook-the-importance-of-menuboards-2711692" target="_blank" rel="nofollow">56% of customers are influenced by menuboards, and 74% said an easy-to-read setup is a top priority</a>.According to this research, Panda Express took the crown when it came to the customer’s favorite menuboards. Consumers rated each of the brands based on favorable menu qualities such as: “easy to understand”; making you “feel good about the brand’; “easy to read”; “offering good value”; “high-quality food”; and “healthy alternatives”.This year, several franchisors have been looking for ways to upgrade their menuboard offerings. In September, Taco Bell decided to <a href="https://1851franchise.com/taco-bell-is-the-latest-in-trend-of-qsr-brands-trimming-down-bloated-menus-2710891#stories">follow the trend of menu trimmings</a> and <a href="https://www.qsrmagazine.com/fast-food/taco-bell-declutter-menu-september?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-franchisors-shouldnt-overlook-the-importance-of-menuboards-2711692" target="_blank" rel="nofollow">cut combos in half</a> by removing some items and updating displays to feature best-sellers and refreshed choices. <a href="https://www.qsrmagazine.com/outside-insights/story-behind-noodles-companys-menuboard-makeover?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-franchisors-shouldnt-overlook-the-importance-of-menuboards-2711692" target="_blank" rel="nofollow">Noodles &amp; Company rolled out a menuboard refresh</a> earlier this year and <a href="https://1851franchise.com/potbelly-menu-gets-a-revamp-2709168">Potbelly recently brought its center panel from 55 price points to 18</a>. B.GOOD, the counter-serve chain featuring health-conscious versions of fast-food, <a href="https://www.qsrmagazine.com/exclusives/bgood-reflects-year-innovation?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-franchisors-shouldnt-overlook-the-importance-of-menuboards-2711692" target="_blank" rel="nofollow">improved sales and made service leaders</a> more effective by simplifying the look and feel of its menuboards.&nbsp;In order to keep up with demand, franchisors need to develop a menu strategy that prioritizes items based on their contribution to business objectives. Focusing on core menu items can help QSRs improve food costs, which <a href="https://www.thebalance.com/why-are-food-prices-rising-causes-of-food-price-inflation-3306099?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-franchisors-shouldnt-overlook-the-importance-of-menuboards-2711692#targetText=In%202019%2C%20the%20United%20States,up%202%25%20to%203%25." target="_blank" rel="nofollow">have been on the rise in recent years</a>, as well as decrease drive-thru wait times and reduce labor costs.&nbsp;Overall, it looks like one of the easiest ways to promote positive ROI might just be to focus on where diners look first—the menu.

Why Franchisors Shouldn't Overlook the Importance of Menuboards

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Why Franchisors Shouldn't Overlook the Importance of Menuboards

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