Franchisor Stories
SPONSORED
Why Now is the Time to Buy a Nikita Hair Franchise
After more than three decades of growth across the Atlantic, Nikita Hair is taking advantage of a booming beauty industry for widespread growth throughout the US.
Nikita Hair, the 150-plus unit salon group, is rapidly expanding in the U.S. after dominating the European beauty market for nearly 40 years. As demand for high-quality beauty products skyrockets, Nikita Hair is preparing for widespread growth by partnering with savvy franchise owners in territories across the U.S.
“We’ve found great traction in the U.S. in the few short years we’ve been here,” said Andrea Lyman, CEO. “We’re already seeing the brand awareness and customer loyalty Nikita Hair has enjoyed across Europe for decades. Franchisees who sign on with us this year are in a rare position to take advantage of that recognition and growing demand in the market for high-quality, full-service hair salons.”
In 2022, the global beauty industry was estimated at $532 billion, up from $483 billion in 2020 and $511 billion in 2021, and that growth is projected to continue, with some estimates putting the industry at $800 billion by 2025.
“Nikita Hair offers affordable luxury,” said Alex Farina, Nikita Hair’s first Texas franchisee. “We’re not at a low price point, but we’re also not charging $100 for a haircut. We’re right in the middle of that price range. And we love that we’re joining a brand that offers in-demand services. Clients are always going to need their hair done, whether it’s a cut, style or color, and we’ll be here to serve them every step of the way.”
The U.S. beauty market accounts for the lion’s share of that booming industry, and Nikita Hair is well-positioned to carve out an outsized share of that massive market. In 2022, Nikita Hair partnered with franchise owners in South Carolina and Texas for new openings.
“One of the primary reasons we are pursuing growth through franchising on U.S. soil is due to the lack of a dominant national player in the salon space that delivers luxury services at a competitive price point,” Lyman said. “We’ve been able to market this overseas to a lot of people, which allows us to know what already works in this field.”
As Nikita Hair gears up for even more growth across the U.S., the brand is seeking qualified franchisee candidates in various markets, including Texas, South Carolina and Florida.
For more information on the Nikita Hair franchise opportunity, visit https://nikitahair.com/nikita-hair-franchise/.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
