Why Now Is The Time to Open an Icebox Cryotherapy Studio in Florida

Icebox Cryotherapy, the first brick-and-mortar cryotherapy franchise, is giving prospective franchisees in Florida the opportunity to change lives and dominate one of the coolest categories of the health and wellness space as it eyes crossing the 50-unit mark.

For franchisees in the Sunshine State who are looking to become part of a dynamic opportunity within the health and wellness space, Icebox is a one-of-a-kind concept. The brand is a runaway leader in the $6 billion cryotherapy market, offering entrepreneurs a chance to join a revolution in the health and wellness space and cater to the growing interest in self-care. However, the advantages of owning an Icebox franchise are much deeper.

“The pandemic taught us that the concept of self-help is more important than ever,” said Founder and CEO Alia Alston. “People are moving again, discontinuing pain medications and hitting personal milestones. When we were closed for nine weeks due to COVID, we had some clients that struggled with addiction to pain medication who told us they had to go back to rehab or counseling because they couldn’t get to Icebox. Those types of stories fuel us each day. We share and promote our clients' stories among our franchisees and studios to keep everyone focused on ‘the why’ behind our work.”

Alston says the Icebox team sees Florida as the perfect place for expansion because Florida residents are, on average, fairly active year round and the majority of the brand’s guests are active adults.

“I'm from Florida, born and raised,” said the CEO. “So of course I'd love to be able to grow that state more. We just put our first location in Fort Myers, Florida, and we'd love to be able to have a large presence there. There’s no other service like ours in the market and I think we've got a great opportunity to grow.”

Florida was also named the fastest-growing state in the U.S. in 2022, according to a Census report, seeing a 1.9 percent population increase from 2021 to 2022, surpassing population growth in any other state for the first time in 60 years. Since 1946, Florida’s population has grown every year, even when the United States population slowed overall. Additionally, the state is one of the most business-friendly in the country, due to factors such as its workforce, infrastructure, economy and education.

Icebox franchisees in Florida, and everywhere across the United States, are positioned for success. Not only does the brand give owners a chance to tap into the booming health and wellness industry, but they will have the backing of a franchisor who cares about its franchisees as much as it cares about its clients.

“We are looking for passionate individuals to join us on our journey as franchisees. These are people who genuinely identify with the Icebox brand and its culture, have a deep desire to run their own successful business and understand that hard work is essential when striving towards success. By taking up this challenge you will be part of something bigger, making a big impact in your community by providing a high-quality, feel good service!” said Alston.

In every aspect of the business, Icebox is committed to helping franchise owners. Its customized technology platform, comprehensive operations manual, full onsite training program and marketing suite are all designed with franchisees in mind. The corporate team will also work alongside the individual franchisee and the brand’s preferred partners to assist in site selection, store design, lease negotiation and construction.

Owners can also anticipate training in staffing, hiring and training process. This, and having simplified services has allowed Icebox to retain a much higher percentage of employees than other competitors in the industry. A Franchise Advisory Committee also gives franchisees an opportunity to collaborate, share best practices, go over KPIs, implement marketing programs and more.

“Every franchisee that is following the roadmap has been successful — you don’t need to reinvent the wheel,” said Alston. “Seeing the Icebox family grow and thrive, thanks to our collective effort and dedication, is deeply fulfilling.”

In 2023, the Icebox team is accelerating franchise growth with the goal of signing 18 units by the end of the year. The company is looking for both single-unit and multi-unit franchisees to help the brand achieve its goal of opening studios in markets in Florida—and all across the country. Other target markets include Alabama, Arizona, Colorado, Georgia, Nevada, New Jersey, North Carolina, Ohio, South Carolina, Tennessee and Texas.

“This is an opportunity to help people and create jobs in your community in a healthy, fun and creative environment,” said Alston. “For people who have always dreamed of opening up their own businesses and building wealth, the time has never been better to join the cryotherapy wellness movement with Icebox, the number one brand leader in the industry.”

The total investment necessary to open an Icebox studio ranges from $384,950– $682,750, including a $45,000 franchise fee. For more information, visit: https://iceboxtherapy.com/franchise/