1851

For Wild Birds Unlimited there&rsquo;s a lot that goes into finding successful franchise candidates. From financial requirements and basic business ownership abilities to entrepreneurial drive and a passion for a specific industry, there&rsquo;s a seemingly endless list of factors that determine whether or not a prospect will become a successful local owner. But the path to becoming a franchisee doesn&rsquo;t end once a development deal is officially in place. After a candidate signs on the dotted line with Wild Birds Unlimited to open a franchise, they immediately begin working with the New Owner Coaching Team who guides them through the process of getting their location off the ground. &nbsp;This cross-departmental team is dedicated to the ramp-up process and helping owners learn, understand and execute system best practices.

It&rsquo;s not uncommon for there to be disconnect between franchise development and operations within major franchise brands across the country. However, that&rsquo;s not the case at <a href="http://franchise.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=collaboration-between-wild-birds-unlimiteds-franchise-development-and-new-owner-teams-fuels-successful-growth-efforts-7323" target="_blank" rel="nofollow" rel="nofollow">Wild Birds Unlimited</a>, the nation&rsquo;s leading franchise that connects people with nature. Because they all operate out of the same office, the brand&rsquo;s franchise development and operational teams have a strong&nbsp; history of working together toward the same goals. Recently, WBU added an additional strategy to strengthen the collaboration between franchise development and operations &ndash; an offsite retreat designed to keep everyone on the same page and foster already strong relations between the two departments.

&ldquo;There&rsquo;s an old saying that franchise development dates prospective candidates and retail operations marries them. From a development perspective, our main goal is to make sure that the franchisees we bring to the table are the right match for our brand,&rdquo; said Paul Pickett, Chief Development Officer for Wild Birds Unlimited. &ldquo;We&rsquo;ve always valued having strong collaboration efforts between our franchise development and new owner teams. &nbsp;This retreat gave us the perfect opportunity to determine what&rsquo;s going well, and where we need to improve.&rdquo;

<a href="http://wildbirdsunlimited.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=collaboration-between-wild-birds-unlimiteds-franchise-development-and-new-owner-teams-fuels-successful-growth-efforts-7323" target="_blank" rel="nofollow">Wild Birds Unlimited</a> recently changed its new owner coaching model. Now, when a franchisee inks an agreement, they graduate from franchise development and work with a five-member new owner coaching team throughout their first year of operation. With about a year under their belt executing this new model, the brand&rsquo;s retreat gave both teams the ability to walk in the other&rsquo;s shoes.

&ldquo;Everyone on the Wild Birds Unlimited team&mdash;from our Franchise Support Center team to our local owners&mdash;is committed to creating a respectful and positive culture. That&rsquo;s why it&rsquo;s so important for us to participate in these retreats to see what our franchise development team does on a daily basis,&rdquo; said Patti Causemaker, one of Wild Birds Unlimited&rsquo;s new owner development coaches. &ldquo;By taking the time to get on the same page and figure out the best practices that will benefit the brand on both sides, we&rsquo;re setting the tone for our future franchisees.&rdquo;

Beyond giving the brand&rsquo;s leaders the opportunity to align their goals and missions, the retreat ultimately sets Wild Bird&rsquo;s Unlimited&rsquo;s new and potential local owners up for success. The brand wants to ensure that its franchisees go through a seamless transition as they develop their store. When the franchise development and new operations teams are working together, that goal is easily achieved.

&ldquo;At the end of the day, we want to support one another. And as obvious as it seems, this is really unique in the franchising industry. I can&rsquo;t tell you how many franchise development executives from other brands have asked to learn more about how Wild Birds Unlimited works as one cohesive team,&rdquo; said Lisa Hammer, manager of franchise development for Wild Birds Unlimited. &ldquo;We&rsquo;re really paving the way and setting a new industry standard. Franchise development shouldn&rsquo;t operate on one side of a business with new owner operations on the other. It&rsquo;s vital for us to collaborate and work together to ensure that our brand is heading in the right direction, giving our owners the highest quality support during that critical first year of business and beyond.&quot;

Collaboration Between Wild Birds Unlimited’s Franchise Development and New Owner Teams Fuels Successful Growth Efforts

1851 Franchise

The brand’s corporate teams recently attended a retreat focused on aligning goals and enhancing the experience for every franchisee that enters its ever-growing system.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

collaboration-between-wild-birds-unlimiteds-franchise-development-and-new-owner-teams-fuels-successful-growth-efforts

The Growth Coach

Building a Business and a Life With The Growth Coach

building-a-business-and-a-life-with-the-growth-coach

Dillas Quesadillas

The Top 7 Reasons To Buy a Dillas Primo Quesadillas Franchise

the-top-7-reasons-to-buy-a-dillas-primo-quesadillas-franchise

KLA Schools

A Day in the Life of KLA Schools Franchisee Sital Patel

a-day-in-the-life-of-a-kla-schools-franchisee

Keke's Breakfast Cafe

image of keke's breakfast cafe franchise Jon Ahrendt and John Ehrhard

Jon Ahrendt and John Ehrhard To Share Insights on Franchise Growth and Work-Life Balance With Keke’s Breakfast Cafe in Upcoming Webinar

kekes-breakfast-cafe-franchise-ahrendt-ehrhard-webinar

Minuteman Press International

Minuteman Press franchise owners Karen Fraielli and Valerie Chanoux with their 25-year Award.

Minuteman Press Franchisees Celebrate 25+ Years in Warwick, RI

minuteman-press-franchisees-celebrate-25-years-in-warwick-ri

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

image  of Happinest franchise collection and all their brands that work together. 

The Happinest Advantage: A Marketing Partner Invested in Your Bottom Line

happinest-franchise-marketing-strategy

Ty McBride on Turning Preservan Into a Franchise: No Shortcuts, Just Persistence

ty-mcbride-on-turning-preservan-into-a-franchise-no-shortcuts-just-persistence

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Baker McKenzie: A Global Law Firm with a Leading Franchise and Brand Expansion Practice

baker-mckenzie-a-global-law-firm-with-a-leading-franchise-and-brand-expansion-practice

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

Collaboration Between Wild Birds Unlimited’s Franchise Development and New Owner Teams Fuels Successful Growth Efforts

MORE STORIES LIKE THIS