1851

<div id="pastingspan1" style=""><span style="">When Chief Marketing Officer &amp; Senior Vice President for <a href="http://checkersfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=women-leaders-in-franchising-terri-snyder-of-checkers-rallys-4414" target="_blank" rel="nofollow" target="_blank">Checkers &amp; Rally&#8217;s</a> Terri Snyder encountered a Wendy&#8217;s franchisee while working at a small advertising agency in Kansas after college, she never guessed that 30 years later she would be working for one of his biggest competitors. However, it was this introduction to the franchise industry that propelled her into a lifelong career fully immersed in it. From pizza to hot dogs, Snyder shares the ingredients that when combined in just the right way, created the journey to the point she has reached now. For Snyder, franchising is not just an industry -- it is a way of life. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>How did you get your start in franchising?</strong></span></div><div id="pastingspan1" style=""><span style="">My first job out of college was with a small advertising agency in Salina, Kansas. I began working with a Wendy&#8217;s franchisee who had restaurants in Kansas and Iowa, for which we supported local advertising efforts. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">That was my first exposure to the franchise industry, and the benefits of being consumer-centric. This individual understood that his customer satisfaction was never going to be better than his employee satisfaction, and that the two went hand-in-hand. It was a great time to be involved with the brand and to get my start in the industry itself. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>Who was your mentor in business?</strong></span></div><div id="pastingspan1" style=""><span style="">My next job was with AIFAM Enterprises, which was Godfather&#8217;s Pizza&#8217;s largest franchisee. I worked there for almost three years as their marketing director. Through this, Herman Cain, the CEO and president of Godfather&#8217;s Pizza, became a mentor and role model for me. He really had an amazing handle over understanding and motivating franchisees. He understood that it is a rational and an emotional relationship; rational because it is the way that money is made and the brand is built, but emotional in that your ability to influence, motivate, and excite franchisees is what allows the brand to succeed as a whole. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">I think I got very lucky in that virtually every company I worked for had an abundance of role models who set the example for me that franchisees are the central part of this business. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>How would you describe your leadership style?</strong></span></div><div id="pastingspan1" style=""><span style="">I am proactive. I have a combined understanding of operations, marketing, and finance, and the comprehension of how to balance each and allow them to work together.&nbsp;</span>I also listen. I learn from everyone around me, and use every interaction to do so. I am always open to feedback through this. At the end of the day, I am responsible for the results and I understand how important every interaction and every piece of feedback is.</div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>What advice would you give to other women that are considering a career path in franchising? </strong></span></div><div id="pastingspan1" style=""><span style="">I would tell them that franchisees make the best brand builders. For them, this is not just a career: it is their life. And, therefore, the long-term results overshadow the short-term ones -- which is perhaps different than other industries. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">I would tell them that I love franchising because of the relationships you build. I know every franchisee in our system personally -- their families, their dreams, and what they have achieved. You see individuals grow as business owners and as human beings, and this comes with a joy that you may never experience in other industries. In a standard company setting, you grow your career. In franchising, you grow your life. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>What would you like to achieve in the next 5 years?</strong></span></div><div id="pastingspan1" style=""><span style="">We serve the fast foodie: I want <a href="http://checkers.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=women-leaders-in-franchising-terri-snyder-of-checkers-rallys-4414" target="_blank" rel="nofollow" target="_blank">Checkers &amp; Rally&#8217;s</a> to be the #1 choice for the fast foodie. </span></div><div id="pastingspan1" style="   font-style: normal;"></div>

1851 Franchise

Chief Marketing Officer & Senior Vice President for Checkers & Rally’s Terri Snyder shares the milestones achieved during her many years in the franchise industry

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Women Leaders in Franchising: Terri Snyder of Checkers & Rally's      

women-leaders-in-franchising-terri-snyder-of-checkers-rallys

HomeTeam Inspection Service

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Children's Lighthouse

How Children’s Lighthouse Franchisees Scale to Multiple Locations

how-childrens-lighthouse-franchisees-scale-to-multiple-locations

Express Employment Professionals

Betting on Himself: How Chris Brown Built an Express Employment Professionals Franchise From the Ground Up

betting-on-himself-how-chris-brown-built-an-express-employment-professionals-franchise-from-the-ground-up

Comfort Keepers

Comfort Keepers® Named One of America’s Best Home-Care Providers

comfort-keepers-named-one-of-americas-best-home-care-providers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

What It Really Feels Like To Franchise Your Business

what-it-really-feels-like-to-franchise-your-business

Mike Revak - Chief Business Officer - Sky Zone - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Mike Revak — President and Chief Business Officer, Sky Zone

top-25-franchise-marketing-leaders-mike-revak-chief-business-officer-sky-zone

Top 25 Franchise Marketing Leaders: Cathy Chavenet — Chief Marketing Officer, Paris Baguette

top-25-franchise-marketing-leaders-cathy-chavenet-chief-marketing-officer-paris-baguette

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Women Leaders in Franchising: Terri Snyder of Checkers & Rally's

MORE STORIES LIKE THIS