1851

Founded in the 1970s by&nbsp;<a href="https://www.linkedin.com/in/joe-gold-7a816370/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=athletech-news-how-world-gym-is-leveraging-technology-to-enhance-member-experience-2727242" target="_blank" rel="nofollow">Joe Gold</a>,&nbsp;<a href="https://www.worldgymfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=athletech-news-how-world-gym-is-leveraging-technology-to-enhance-member-experience-2727242" target="_blank" rel="nofollow">World Gym International</a> quickly gained a global reputation, becoming synonymous with strength training. Today, under the leadership of Vice President of Marketing&nbsp;<a href="https://www.linkedin.com/in/tomdievart/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=athletech-news-how-world-gym-is-leveraging-technology-to-enhance-member-experience-2727242" target="_blank" rel="nofollow">Tom Dievart</a>, the brand — which now has over 200 locations on six continents — has embraced a tech-forward approach to enhance profitability and member experience.Dievart’s 20 years of sports and fitness experience, including his background as a professional soccer player, has driven World Gym’s strategic focus on training optimization and AI-driven analytics. This allows World Gym to offer personalized workout recommendations and tailored promotional offers while members benefit from digital fitness tracking and interactive apps.“At World Gym, we believe that technology should enhance and enrich the member experience by providing convenience, accessibility, personalization and innovation,” Dievart told&nbsp;<a href="https://athletechnews.com/world-gym-uses-tech-to-grow-beyond-bodybuilding-roots/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=athletech-news-how-world-gym-is-leveraging-technology-to-enhance-member-experience-2727242" target="_blank" rel="nofollow">Athletech News</a>. “Our approach to technology is centered around leveraging innovative tools to empower our members in their fitness journey while maintaining a human-centered approach to customer service.”Looking ahead, Dievart envisions an increasingly technologically connected industry, with advanced wearables and AI delivering personalized training. Virtual and augmented reality will enhance engagement, making workouts more immersive. Despite technological advancements, World Gym remains committed to community building, fostering a supportive environment both online and in gyms.“We believe in creating a supportive and motivating environment, both online and in our gyms,” Dievart said. “Through social features on our virtual platforms and community events at our physical locations, we strive to foster a sense of belonging and encourage members to achieve their fitness goals together.”By leading in technological innovation and maintaining a strong community focus, World Gym is set to continue its industry leadership. Read the full article&nbsp;<a href="https://athletechnews.com/world-gym-uses-tech-to-grow-beyond-bodybuilding-roots/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=athletech-news-how-world-gym-is-leveraging-technology-to-enhance-member-experience-2727242" target="_blank" rel="nofollow">here</a>.&nbsp;

Athletech News: How World Gym is Leveraging Technology to Enhance Member Experience

World Gym’s Tech-Forward Approach: Enhancing Member Experience

1851 Franchise

Vice President of Marketing Tom Dievart shares how the iconic brand is embracing technology-forward approach to grow beyond its bodybuilding roots.  


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

athletech-news-how-world-gym-is-leveraging-technology-to-enhance-member-experience

HomeTeam Inspection Service

Photo of home inspectors speaking with another person outside of HomeTeam Inspection Service vehicle

From Inquiry to Ownership: How HomeTeam Inspection Service Paves a Clear Path to Franchising

hometeam-franchise-path-to-ownership

Mellow Mushroom

Art and Economics: How Mellow Mushroom’s Local Commitment Helped Secure Franchise Times Top 400 Spot

mellow-mushroom-franchise-times-400-rank-growth

Sola Salons

Photo of interior of Sola Salons location

How Much Can I Make as a Sola Salons Franchise Owner?

franchise-earnings

SweatHouz

Memberships That Matter: SweatHouz’s Recurring Revenue Model Explained

sweathouz-recurring-revenue-model

Pigtails & Crewcuts

Pigtails & Crewcuts National Convention Spotlights a Business That Builds More Than Just Revenue

Why Franchisees Are All In: Pigtails & Crewcuts National Convention Spotlights a Business That Builds More Than Just Revenue

pigtails-and-crewcuts-national-convention-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Authority Brands Enters Q4 with Record Momentum

Authority Brands Enters Q4 with Record Momentum, Surpassing 200 New Franchise Owners in the First 10 Months of 2025

authority-brands-enters-q4-with-record-momentum-surpassing-200-new-franchise-owners-in-the-first-10-months-of-2025

Franchises, work-life balance, millennials in franchising, millennials work-life balance

The Best Franchises for Millennials Wanting Work-Life Balance

best-franchises-millennials-work-life-balance

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Photo of Humbug Holiday Lighting team members wearing festive sweaters, beanies, smiling at camera

Happinest Brands Turns the ‘Off-Season’ Into a Bright Spot for Franchisees

happinest-holiday-lighting-franchise-support

image of mellow mushroom deep dive into financials article from 1851 franchise

Mellow Mushroom Franchise Costs, Fees, Profit and Data for 2025

mellow-mushroom-franchise-deep-dive

The Decision To Franchise: A Founder’s Playbook From Bee Organized’s Kristen Christian

the-decision-to-franchise-a-founders-playbook-from-bee-organizeds-kristen-christian

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

Graphic with arm, holding graduation cap, coming out of stack of books

Athletech News: How World Gym is Leveraging Technology to Enhance Member Experience

MORE STORIES LIKE THIS