1851

1851: What was it that drew you into franchising?&nbsp;

Natasha Case, CEO and Co-Founder of <a href="https://cool.haus/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=young-ones-to-watch-natasha-case-of-coolhaus-2704936" target="_blank" rel="nofollow" target="_blank">Coolhaus</a>: We actually only have one franchise, our Dallas operation. This was a very case specific decision to franchise there, as we had particularly strong partners approach us. The Dallas franchisees already had a food truck that roamed the city, so they knew the lay of the land very well. Also, operating an ice cream truck where you are not cooking hot food seemed manageable considering their other truck operation (Nammi) has to keep a lot more raw ingredients in inventory and operate more complex kitchen equipment. Lastly, our Dallas partners are both former architects, so they are an undeniable good fit with our brand!

1851: &nbsp;What do you see as the biggest change that is going to impact the franchise industry going forward?&nbsp;

Case: E-commerce and on-demand delivery. This is a very centralizing process, so it creates less needs for duplicated boutique retail outlets, in theory.

1851: &nbsp;What advice would you give to other young up-and-comers?&nbsp;

Case: Concentrate on your brand and bringing a unique vision/story-telling method through your product to a growing audience that wants to be part of your culture... and think BIG!

1851: &nbsp;What advice would you give to your younger self?&nbsp;

Case: You can walk through a wall when you don&#39;t know it&#39;s there. That&#39;s to say, inexperience or non-business-based training (in my case, architecture) can actually be an advantage, not an obstacle. It helps you think differently and approach risk in a more pure, visionary way.

1851: &nbsp;What advice would you give to someone deciding to own a franchise?&nbsp;

Case: Test the model before selling many. Minimum viable product is always ideal.

1851: &nbsp;What&rsquo;s an innovative company (that&rsquo;s not in franchise space) that you like and you think franchising can learn from?&nbsp;

Case: Glossier is very cool. And I love the less is more approach... &#39;make-up&#39; being more about doing small things, so you can wear less overall. The products have an iconic, non-super-brandy look. They found an all-natural, somewhat feminist angle... it&#39;s cool how they have a point of view.

Young Ones to Watch: Natasha Case of Coolhaus

1851 Franchise

The CEO and Co-Founder behind Coolhaus tells 1851 what she expects to change the industry going forward.

young-ones-to-watch-natasha-case-of-coolhaus

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Children's Lighthouse

How Children’s Lighthouse Franchisees Scale to Multiple Locations

how-childrens-lighthouse-franchisees-scale-to-multiple-locations

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Mike Revak - Chief Business Officer - Sky Zone - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Mike Revak — President and Chief Business Officer, Sky Zone

top-25-franchise-marketing-leaders-mike-revak-chief-business-officer-sky-zone

What It Really Feels Like To Franchise Your Business

what-it-really-feels-like-to-franchise-your-business

Top 25 Franchise Marketing Leaders: Cathy Chavenet — Chief Marketing Officer, Paris Baguette

top-25-franchise-marketing-leaders-cathy-chavenet-chief-marketing-officer-paris-baguette

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Young Ones to Watch: Natasha Case of Coolhaus

MORE STORIES LIKE THIS