How Poolwerx Brings Quality and Innovation to Your Pool

Poolwerx, the leading pool and hot tub maintenance brand, is changing the way consumers interact with their swimming pools. With an impressive array of services and cutting-edge technology, Poolwerx offers homeowners peace of mind with pool cleaning, pool repair and overall pool services, not just a quick fix.

"People often overlook the pool industry until they encounter an issue," says Poolwerx North America CEO Andrew Kidd. "However, once an issue arises, costs can add up quickly for the consumer. At Poolwerx, we're fully equipped to provide a broad spectrum of maintenance, products and services. The growing pool population in the U.S. is not just an opportunity for us but an assurance for consumers that their pools are in good hands."

A Brand You Can Trust: The Poolwerx Origin

Founded in 1992, Poolwerx has been a household name in Australia and New Zealand for decades. After earning numerous awards and accolades, the company made its U.S. debut in Arizona in 2015. It has been quickly expanding, currently boasting over 60 locations across the nation.

Today, the $7.2 billion pool cleaning industry is booming — in 2020, one study found the number of backyard swimming pools increased by 533% in just 12 months as people spent more time at home following the pandemic.

As a long-time industry staple, the Poolwerx team is well-equipped to satisfy this growing demand. Kidd, for example, brings with him a wealth of experience. His journey from being a franchisee in New Zealand to a corporate executive and eventually a franchisor gives him an unparalleled perspective. 

"I’ve been on both sides of the fence — first as a franchisee and then as a franchisor," said Kidd. "It gives me a firsthand understanding of what consumers need and how to best serve them."

Seamless and Comprehensive Pool Care

What sets Poolwerx apart is its “hub and spoke” model. "The hub is the retail store from which we operate, and the spokes are our service trucks," said Kidd. "This way, we can cover any and all gaps for the homeowner. Whether you are a time-strapped homeowner needing regular cleanings or facing an algae bloom crisis, Poolwerx has got you covered.”

And when Kidd says any and all, he means it. With background-checked, drug tested and fully-trained pool service technicians, Poolwerx offers a robust suite of residential services. This includes preventative maintenance, emergency repairs, pool filter installation, green pool clean up, hot tub and spa repair, pool heating, pool sand change, pool lighting, saltwater conversion and even pool training for those homeowners who want to become an expert themselves. The list goes on and on.

In addition to those services, Poolwerx is also committed to the retail side, selling a wide range of pool care products through its e-commerce platform. 

Of course, homeowners aren’t the only ones with pools, which is why Poolwerx also offers its expertise to commercial pools, such as hotels, motels, apartments and homeowners' associations (HOAs). This gives communities reliable and efficient options for maintaining their large-scale aquatic amenities.

One of the most significant challenges in the pool cleaning industry is fragmentation. Unlike many mom-and-pop operations, Poolwerx has embraced technology to provide consumers with the seamless, modern service they demand. Whether it's e-commerce capabilities or digital water testing in-store, Poolwerx is at the forefront of innovation.

"Our approach is holistic—we don't pigeonhole ourselves as just a service company, a repair expert or a retail store," Kidd notes. “Our dual focus on service and retail allows us to remain the go-to provider for a wide array of consumer needs, regardless of fluctuations in household income.”

Kidd believes that Poolwerx’s commitment to comprehensive training is another consumer advantage. "We transform individuals from diverse backgrounds into skilled pool care professionals," he says. Their state-of-the-art training facility in Dallas assures that every technician understands water chemistry, hydrology and best practices to deliver top-notch service.

Why Poolwerx Stands Out

At its core, Poolwerx offers consumers something invaluable: peace of mind. Whether you’re a homeowner or a business owner, knowing that your pool is cared for by trained experts, backed by a brand with decades of experience and a focus on technological solutions, makes all the difference.

"After three decades of experience across three different countries, we've gained a wealth of knowledge,” said Kidd. “Whether you're a new pool owner or have had one for decades, we offer a comprehensive and technologically advanced solution to pool care.”

Riding the wave of success, Poolwerx has charted a course to make a big splash, with a vision of opening 300 stores within the next four years. Aiming to add 30 new locations in the U.S. annually, the company is targeting high-growth pools of opportunity in regions like Texas (Houston, San Antonio and Austin), North Carolina, Georgia, Minnesota and Wisconsin. With its sights set on uncharted waters, Poolwerx is poised to flood the country with its innovative pool care solutions.

For more information, visit: https://poolwerxfranchising.com/