Growing a Franchise
2023’s Top Franchise Brokers: Lisa Welko
Here’s 1851 Franchise’s annual roundup of the most popular and effective franchise brokers in the industry.
The Broker: Lisa Welko
The Company: Integrity Franchise Group
1851 Franchise talked to Lisa Welko about why prospective franchisees should take their time, advice for franchisors wanting help on awarding more franchisees and what winning looks like for her.
"I think my biggest piece of advice is to know your differentiators, even when you're in a crowded industry,” said Welko. “And for us, when we're trying to figure out who we should refer our candidates to, we're looking for the differences. We're looking for, usually, the strength of support of that management team behind the curtain. And I think that for franchisors that are looking to work with brokers, that's what we need to see."
Watch the interview above or on YouTube.
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