Growing a Franchise
Each year, 1851 Franchise does a roundup of the most influential and successful women in the franchising industry. In this installment, we speak with Edith Wiseman, president of FranDATA.
The Franchise Leader: Edith Wiseman
The Company: FranDATA
1851 Franchise talked with Edith Wiseman, president of FranDATA, about her journey in franchising, her accomplishments in the industry, and the strategies she suggests for franchisors looking to empower and support female franchisees this year.
"I think the most important [definition of success] is that the folks on my team that I work with trust me,” said Wiseman. “And they trust my ability to see the business clearly and to help forge a successful path forward so that we're all seeing the same vision and working closely together."
Watch the interview above or on YouTube.
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