1851

What’s the best way to scale your franchise brand and open more units? Well, it depends on whom you ask.&nbsp;Three fast-growing franchise brands of different sizes dished on what worked for them in terms of franchise growth in 2019 and what’s ahead in 2020.&nbsp;For early childhood education franchise <a href="https://www.goddardschoolfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=3-power-brands-on-how-to-win-at-franchise-growth-2712560" target="_blank" rel="nofollow">The Goddard School</a>, which currently has more than 525 locations open across 38 states, the growth strategy in 2019 centered around securing real estate where a Goddard School would prove to be successful, CEO Dennis Maple said in an email.&nbsp;“As our relationships with large real estate developers have grown, we decided to pivot our strategy to secure the best locations before selecting the ideal franchisee,” Maple said. “We chose this strategy to ensure new franchisees could feel confident in opening a Goddard School where there is a confirmed need for early childhood education. Another pillar growth strategy for us last year was centered around developing ‘live, work, play’ locations. We have a large pool of millennial parents that we serve, many of whom are choosing to reside in urban areas with housing, employment and entertainment all in one place.”The brand’s 2020 franchise growth strategy will include making sure The Goddard School model is more consistent across all franchised locations, proactively addressing what millennial parents want for their children and keeping abreast of Gen Z parenting trends.&nbsp;Reasons to franchise with The Goddard School include the brand’s transparent Item 19 and strong franchisee support, Maple said. Maple noted how the brand currently has 69 multi-unit owners who own a total of 165 locations.&nbsp;“Industry-wide, Goddard Systems Inc. is recognized for our highly transparent FDD Item 19, and we are labeled as the ‘gold standard’ in this area of reporting,” Maple said. “We provide a full breakdown by school of earnings and expenses, so potential franchisees can get the full picture of their earning potential. Entrepreneurs also come to The Goddard School for the support we offer our franchisees.”&nbsp;Another growth-oriented franchise brand is Indian fast-casual restaurant <a href="https://www.curryupnow.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=3-power-brands-on-how-to-win-at-franchise-growth-2712560" target="_blank" rel="nofollow">Curry Up Now</a>, which has 11 locations and plans to open 11 more over the next nine months. The brand plans to leverage its relatively new relationship with FranSmart, which it partnered with in 2018, for continued growth, founder and CEO Akash Kapoor said. He noted that while Curry Up Now is 10 years old, it’s still a franchise startup, and 2020 will be a “banner year” for the brand.&nbsp;“I don’t want to say we have a proven system, but we have a store in Irvine,” Kapoor said. “We have a store in Sacramento. We have a store in Atlanta. We have a store in Salt Lake City. We have a store in Hoboken. We’ve learned a lot from these five, so now I’m really excited to kind of go crazy with selling.”That said, the brand remains highly selective when it comes to prospective franchisees and who will be added to the system. Kapoor noted that he is “super emotional” about the brand he founded and that three generations of his family are involved in the enterprise.&nbsp;“We’ve been very selective with our partners and we’re going to continue to be selective,” he said. “We like to say a lot of ‘nos’ before we say the yes, and I think that’s fine because this is a long marriage. We want to make sure we find people with a very similar vision and passion for the business.”Curry Up Now is a good franchise opportunity because the Indian food segment has never been done right, Kapoor said.&nbsp;“There is no Indian brand that’s national,” he said. “Forget international. And believe it or not, there’s really not even Indian brands in India that are doing this well.”The brand’s optimized operating model accounts in part for its success. Food is sent out to restaurants or trucks from a central kitchen, and a commissary and a manufacturing facility provide about 90% of the products that go to franchise stores. The brand even works with a manufacturing facility in India to help ensure authenticity. Cashiers are trained to make food and cooks are trained to be cashiers and food runners. This labor model has worked well for the brand.&nbsp;“We operate six corporate stores in the toughest labor market in this country, which is the San Francisco Bay Area,” Kapoor said. “It’s the most expensive and the toughest. It’s very hard to get people. So the labor model’s worked very well for us because of these things.”For halal fast-casual chain <a href="https://brands.fransmart.com/the-halal-guys/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=3-power-brands-on-how-to-win-at-franchise-growth-2712560" target="_blank" rel="nofollow">The Halal Guys</a>, which has approximately 97 locations across the U.S. and abroad, 2020 will be about leveraging the brand’s unique story to build a connection with audiences, CEO Ahmed Abouelenein said in an email.&nbsp;“Stories are a powerful communication tool,” Abouelenein said. “They give us an opportunity to share a story that describes the brand’s experience with our audience. They enable us to elicit a response from curious minds to engage with our brand further.”The brand’s unique offering will continue to be a major selling point in 2020. The brand is interested in opening wherever experienced and qualified multi-unit restaurant operators can be found, and they must be willing to open at least five units, Abouelenein said.&nbsp;“Halal food is a flavor profile unlike any other cuisine format,” Abouelenein said. “Much like the United States, American halal food is an impressive melting pot of inspired flavors that are a true culinary experience. The U.S. halal market makes up $20 billion of all food products purchased around the globe, up from $15 billion just a few short years ago. Franchising with The Halal Guys is one way prospects can capitalize on this rapidly growing segment.”Establishing clear goals, capitalizing on brand differentiators and being selective with franchisees are just three ways franchise brands can emulate the success of The Goddard School, The Halal Guys and Curry Up Now.

3 Power Brands on How to Win at Franchise Growth

1851 Franchise

The Halal Guys, Curry Up Now and The Goddard School are fast-growing franchise brands with unique growth strategies that will set them up for continued success in 2020. 

3-power-brands-on-how-to-win-at-franchise-growth

HomeTeam Inspection Service

HomeTeam Inspection Service Highlights Strong Franchisee Performance and Tech Innovation in Successful Second Quarter

hometeam-inspection-q2-2025-growth-expansion

TWO MEN AND A TRUCK

TWO MEN AND A TRUCK Celebrates 40 Years With Growth, New Franchise Signings and Charitable Milestones in 2025

two-men-and-a-truck-celebrates-40-years-with-growth-new-franchise-signings-and-charitable-milestones-in-2025

Express Employment Professionals

Express Employment Professionals Offers 50% Off Its Franchising Fee in Select Markets

express-employment-professionals-offers-50-off-its-franchising-fee-in-select-markets

Woodhouse Spas

image of woodhouse spa building franchise spa treatment

Woodhouse Spas’ Culture of Excellence, Support Further Elevates Top-Performing Franchise Opportunity

woodhouse-spas-supportive-franchise-culture

Sola Salons

Image of sola salons franchise spa industry interior of a franchise building

Sola Salons 2025 FDD Savings: How Data-Driven Adaptation Has Cut Costs for Franchisees

sola-salons-2025-fdd-savings

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Planet Fitness Franchisees Donate $100K to Support Texas Flood Relief - 1851 Franchise

Planet Fitness Franchisees Donate $100K To Support Texas Flood Relief

planet-fitness-texas-flood-relief

McDonald’s Is the Latest Franchise To Bet Big on Beverages with 500-Store Premium Drink Test

mcdonalds-is-the-latest-franchise-to-bet-big-on-beverages-with-500-store-premium-drink-test

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Subway - John Fitzpatrick Named CEO - Breaking News - 1851 Franchise

Subway Names Jonathan Fitzpatrick as New CEO, Effective July 28

jonathan-fitzpatrick-subway-ceo-leadership-change

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Home Halo Franchise Costs, Fees, Profit and Data for 2025

home-halo-franchise-costs-fees-profit-and-data-for-2025

How Food Franchises Are Innovating To Win Over Health-Conscious Consumers

food-franchises-winning-over-health-conscious-consumers

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

BODY20 Franchise Costs, Fees, Profit and Data for 2025

body20-franchise-costs-fees-profit-and-data

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

graphic image of a franchisee spotlight jeff kinkade of trublue home service ally

After Building One Home Services Business, Jeff Kinkade Is Doing It Again — This Time With His Son

jeff-kinkade-trublue-north-johnson-county

Navy Veteran and Professional Artist Couple Open Caring Transitions in Texas

Navy Veteran and Professional Artist Couple Set Out to Build a Purpose-Driven Business With Caring Transitions in Texas

navy-veteran-and-professional-artist-couple-set-out-to-build-a-purpose-driven-business-with-caring-transitions-in-texas

3 Power Brands on How to Win at Franchise Growth

MORE STORIES LIKE THIS