1851

As franchise brands across industries look forward to a post-COVID world — one that promises to have <a href="https://1851franchise.com/covid-19-and-high-unemployment-set-up-2021-for-franchise-sales-feeding-frenzy-2714528">even more entrepreneurs</a> — it is more important than ever to have an impactful franchise development marketing strategy in place. And today, a big part of that strategy should be focused on retargeting advertising. Retargeting campaigns turn “window shoppers'' into real paying customers or, in the franchising world, into quality leads.&nbsp;Lets face it: The franchise-buying process is extremely complicated and often takes <a href="https://1851franchise.com/leads-take-6-months-to-bloom-3514#stories">much longer</a> than franchisors would hope. When a franchisee prospect visits a development website, there are a million reasons why they may not purchase right away. Maybe they weren’t interested in the offer, or maybe they just got interrupted or distracted somewhere along the way.&nbsp;Retargeting helps brands win back these visitors — turning them into leads by marketing directly to them and their needs. Without retargeting campaigns, only a small percent of callers and website visitors actually convert into qualified leads or tangible business. While overall conversion rates can vary based on the niche or industry, a study by <a href="https://www.spiralytics.com/blog/retargeting-statistics/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=3-tips-for-dominating-retargeting-advertising-2717414" target="_blank" rel="nofollow">Spiralytics</a> from seven industries concluded that retargeting ad placements beat all other ad placements, with a whopping 1,046% efficiency rate. Users that visit a website after clicking on a retargeting campaign ad are 70% more likely to convert compared to those that aren't retargeted, according to <a href="https://kenshoo.com/blog/retargeting-stats/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=3-tips-for-dominating-retargeting-advertising-2717414#:~:text=According%2520to%2520a%2520recent%2520article,and%2520drive%2520them%2520to%2520conversion." target="_blank" rel="nofollow">Kenshoo</a>.Here are three tips for dominating retargeting advertising.&nbsp;<h4>Segment the Audience</h4>It is important for brands to segment their audiences so they can successfully target each group of website visitors with creative content that’s most relevant to them.&nbsp;For one, franchisors can set up basic URL segments with audiences defined by specific pages they visited while on their website. Those who have only visited the brand’s consumer homepage are in the upper-funnel, while those who specifically looked at the franchise development page would be considered mid-funnel. For those mid-funnel prospects, users can be retargeted with a general ad for that opportunity. For very high-intent users, or “ghost leads” who may have requested more information and then fallen off, retargeting ads can re-engage them through enticing offers.<h4>Optimize Your CRM</h4>Once brands create segments from existing prospects and customers and define where they are in the funnel, they can then use retargeting software to reach those segments with web ads. With CRM retargeting, brands can market to customers from their CRM database using display ads on social media websites, blogs and other anywhere else prospects may be browsing. Web retargeting uses a combination of tailored messaging and targeted ad placement that leverages intent signals found on the website. The average click-through rate (CTR) for display ads is 0.07%, while the average CTR for retargeted ads is about 0.7%, according to <a href="https://blog.wishpond.com/post/97225536354/infographic-7-incredible-retargeting-ad-stats?utm_source=1851franchise.com&utm_medium=article&utm_campaign=3-tips-for-dominating-retargeting-advertising-2717414" target="_blank" rel="nofollow">Wishpond</a>.CRM retargeting also helps a brand <a href="https://1851franchise.com/how-to-nurture-every-franchise-lead-2708848">stay top-of-mind</a> as customers browse the internet, and franchisors can even upload a lead list of prospects and target ads directly at a specific segment that’s not in their CRM.&nbsp;<h4>Leverage Email</h4>Following up with email retargeting is also a great way to revive a dead lead and remind them of a specific franchise opportunity or to keep an active lead engaged in the funnel. For example, <a href="https://www.adroll.com/assets/pdfs/guides-and-reports/adroll-state-of-performance-marketing-17.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=3-tips-for-dominating-retargeting-advertising-2717414" target="_blank" rel="nofollow">AdRoll discovered</a> that when running both traditional email and email retargeting, email retargeting produced three times the open rate and six times the click-through rate.Best of all, email can be <a href="https://1851franchise.com/how-to-reach-gen-z-through-email-marketing-2713466">easily incorporated</a> into a retargeting campaign without needing to pay for an ad placement. But brands should limit the amount of email outreach they engage in to avoid ending up in the spam folder. For example, brands shouldn’t send out more than one email to a specific prospect per day.These tips will help franchisors master their approach to retargeting marketing and reap the rewards that come with a successful campaign.Related articles:<ul><li><a href="https://1851franchise.com/the-secret-to-landing-thousands-of-franchise-leads-2713277">The Secret to Landing Thousands of Franchise Leads</a></li><li><a href="https://1851franchise.com/how-to-create-an-effective-franchise-sales-drip-campaign-2713853">How to Create an Effective Franchise Sales Drip Campaign</a></li><li><a href="https://1851franchise.com/leads-arent-the-issue---your-marketing-is-1414#stories">Leads Aren’t the Issue – Your Marketing Is</a></li><li><a href="https://1851franchise.com/what-your-franchise-development-marketing-budget-should-look-like-if-youre-an-emerging-brand-2710964">What Your Franchise Development Marketing Budget Should Look Like If You're an Emerging Brand</a></li><li><a href="https://1851franchise.com/how-to-nurture-every-franchise-lead-2708848">How to Nurture Every Franchise Lead</a></li><li><a href="https://1851franchise.com/5-marketing-tips-to-drive-franchise-leads-2713817">5 Marketing Tips to Drive Franchise Leads</a></li></ul>

3 Tips for Dominating Retargeting Advertising

1851 Franchise

When done correctly, retargeting, also known as remarketing, can help franchisors digitally reach ideal audiences with targeted and specific ads based on their behavior online.

3-tips-for-dominating-retargeting-advertising

United Water Restoration Group

The Importance of Quick Response in the Water Restoration Business: How United Water Restoration Group Leads the Way

the-importance-of-quick-response-in-the-water-restoration-business-how-united-water-restoration-group-leads-the-way

Senior Care Authority

Senior Care Authority Celebrates Major Wins and Welcomes Four New Franchisees in Q1 2025

senior-care-authority-celebrates-major-wins-and-welcomes-four-new-franchisees-in-q1-2025

Children's Lighthouse

Why This Hotel Franchise Owners is Investing in Children’s Lighthouse 

why-this-hotel-franchise-owners-is-investing-in-childrens-lighthouse

Integrity Franchise Group

Which Franchise Ownership Model Is Right for You? Semi-absentee Ownership?

which-franchise-ownership-model-is-right-for-you

Melting Pot

Photo of 50th Anniversary Melting Pot fondue with golden chives

50 Years of Fondue and Family: Melting Pot Celebrates Its Legacy and Looks to the Future

melting-pot-franchise-50th-anniversary

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

Pizza Hut - EYM Group - Chapter 11 Bankruptcy - 77 Pizza Hut Locations Sold - 1851 Franchise

77 Pizza Hut Locations Sold After Franchisee Bankruptcy Filing

pizza-hut-franchisee-bankruptcy-eym-group

Jersey Mike's - Blackstone - Global Growth - 1851 Franchise

Jersey Mike’s Ramps Up Global Growth Following Blackstone Acquisition

jersey-mikes-blackstone-growth

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

Church's Texas Chicken - Franchise Deep Dive - Growth Club - 1851 Franchise

Church’s Texas Chicken Franchise Costs, Fees, Profit and Data for 2025

churchs-franchise-deep-dive

From Pizza Delivery to Fast-Casual Innovator: How Dave Wood Built Mahana Fresh

mahana-fresh-franchisor-dave-wood

Happy Joe's Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-happy-joes-franchise-costs-fees-profit-and-data-for-2025

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

franchisee spotlight graphic with photo of Venetya Evans and Sylvan Learning logo

IT Leader Celebrates One Year of Sylvan Learning in Simi Valley: A Passion for Education and Technology Drives Her Mission to Help Students Succeed

it-leader-celebrates-one-year-of-sylvan-learning-in-simi-valley

3 Tips for Dominating Retargeting Advertising

MORE STORIES LIKE THIS