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Franchisee Stories

A legend says: Marketing is only effective if franchisees buy-in

Most franchisors have suffered the fate of creating a detailed and imaginative marketing plan that a fragment of franchisees won’t follow. Be it deemed too costly, crazy, time consuming just plain off target, franchisees bucking the system say some facet of the directive doesn’t fit their audience a.....

By STEVE COOMES
SPONSOREDUpdated 11:19 AM • 08/13/12

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