Amid Hefty Declines, Grubhub Outlines a New Plan to Try and Stay Afloat

Between Grubhub, Uber Eats, DoorDash, Postmates, Seamless and more, third-party delivery companies face a lot of competition. While some companies are thriving, others are, well, sinking.

CNBC reported that Grubhub took a massive hit and its stock prices decreased 43%, after the company reported a “disappointing third quarter.” 

As a result of this major loss, the brand announced a new plan to try to help it find its way back to the top. According to Nation’s Restaurant News (NRN), Grubhub said it plans on being more aggressive in attracting new customers, as well as dissuading customers from using other delivery service platforms by expanding its perks/loyalty programs. 

Additionally, Grubhub plans to pivot from its historic legal policy of never listing non-partner restaurants to including these non-partner options on its platform to try to gain more customers across the board. 

That’s a bold strategy, Cotton! Let’s see if it pays off for them.