How Anchored Tiny Homes’ Marketing Support Generates Leads for Franchisees

With its mission to address the housing crisis through innovative accessory dwelling units (ADUs), Anchored Tiny Homes has quickly established itself as a leader in the franchise space. A significant part of its success can be attributed to the comprehensive marketing support it provides to its franchisees, ensuring they can hit the ground running from day one.

Perhaps the biggest aspect of this support is lead generation. “Our franchisees have a proven system right out of the gate to bring in leads,” said Chief Marketing Officer Clay Stevens. 

Anchored Tiny Homes takes a multifaceted approach to ensure a steady flow of qualified leads to its franchisees. “We have systems of paid media, online social media, local SEO and traditional ads,” said Stevens. “We launch those in their markets with agreed-upon ad budgets allocated in the franchise agreements.”

From there, Anchored Tiny Homes franchisees have access to a proprietary customer relationship management (CRM) system. “Our custom CRM uses automation and AI to go through and engage the leads,” said Stevens. “We all know speed-to-lead is very important, and this is an automated follow-up platform.”

This system not only engages and qualifies leads but also books appointments for franchisees, ensuring they can focus on closing sales rather than chasing down potential clients. “Potential clients are telling us their budget, their timeline, their needs, etc. We then have a team and CRM that goes in and books for franchisees,” Stevens said. “We find responsive leads and engage them, and then we have a team that goes in and qualifies them and books the appointment on our franchisees calendars. That at least gives them a baseline to start making sales quickly.”

Anchored Tiny Homes doesn’t stop at digital marketing. The company provides an array of physical marketing materials and coaching to help franchisees succeed in their local markets as well. “We have a lot of resources we give them — door-hangers, referral presentations for local events, video assets and much more,” Stevens said.

Additionally, the company offers guidance on local marketing initiatives, helping franchisees navigate the best strategies for their specific markets. “We also coach them through any number of local marketing initiatives — magazines, television, etc. — which ones to do and which ones not to do based on how they want to scale,” said Stevens.

Forming local partnerships is another key component of Anchored Tiny Homes’ marketing strategy. The company supports franchisees in building relationships with real estate agents, mortgage brokers, builders, and other local businesses that can serve as referral partners. 

The results speak for themselves. Anchored Tiny Homes’ marketing support has been instrumental in helping new franchisees generate substantial leads and achieve early success. 

Best of all, the marketing costs are notably affordable, Stevens says, especially considering the high ticket nature of what franchisees are selling.

“You can be generating leads within 24 hours of launching the business,” said Stevens. “Based on the budgets that we have on minimums per territory, most franchisees are going to be generating at least 100 leads within their first month and potentially much more than that.”

Anchored Tiny Homes’ comprehensive marketing support ensures that franchisees are well-equipped to thrive in their markets. As the brand continues to expand, its dedication to supporting its franchisees remains a cornerstone of its growth strategy, making it an attractive opportunity for aspiring entrepreneurs looking to make a meaningful impact in the housing market.

For more information, visit: https://1851franchise.com/anchoredtinyhomes.