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AWATfit Offers The Solution to Brick-And-Mortar Gyms With a Mobile Fitness Opportunity

As COVID-19 continues to pose problems for gym owners across the United States, AWATfit’s outdoor, mobile gym model is offering lucrative options.

By Sarah Baumann1851 Franchise Contributor
SPONSORED 9:21PM 02/01/21

COVID-19 is reshaping industries across the country, and fitness is no exception. As of September 1, it was estimated that the fitness industry lost $14 billion of revenue this year to the pandemic. With safety concerns surrounding brick-and-mortar gyms, many gym-goers have either cancelled their memberships or have put them on hold — causing gym owners to struggle to pay their rent. Fitness brand AWAFTfit, however, has provided a solution to rent struggles with their mobile-fitness model. 

New York-based fitness brand AWATfit eliminates brick-and-mortar gyms from the equation by providing a mobile gym alternative. When founder and CEO Richard Decker designed the concept’s business model, he aspired to develop a plan with a low cost of entry and high return. He discovered that by removing the need for a physical location, business owners could evade the worries of paying landlord overhead — an issue that has only heightened with the pandemic. AWATfit owners operate their business out of one of the brand’s signature trucks, bringing the gym to fitness enthusiasts.

“Though we couldn’t have predicted the pandemic when we founded the company, paying rent has been always a universal concern for business owners in any industry,” said Decker. “Our model makes it possible for entrepreneurs to get around those costs and make a greater profit. Not to mention, members feel safe using our equipment in the great outdoors.”

Decker believes the AWATfit model can be a solution for struggling businesses in the fitness industry. Whether gym owners want to completely abandon their brick-and-mortar fitness centers or buy into AWATfit to supplement their gyms, the mobile-fitness model is flexible enough to suit the needs of their business. No matter what they choose to do, AWATfit franchisees can expect lucrative results. AWATfit’s model eliminates not only rental fees, but staffing costs and municipalities.

“Some gym owners might not be ready to leave their physical gym behind,” said Decker. “That’s why AWATfit can be a powerful way to diversify their portfolios. Fitness entrepreneurs can make this their sole franchise or they can use our business as a partnership with their current gym. Either way, we can be a solution for business owners to keep their operations running smoothly and lucratively.”

The average brick-and-mortar gym can have a return on investment of roughly 10–12%. Removing rent from the overall cost, however, can bring that return to over 80%. In a time where so many gym-goers are trying to avoid sharing the same equipment with multiple people, AWATfit owners can also expect a higher return on investment by simply offering a safe, germ-free model. 

“I think one thing that is clear these days is that people have different levels of comfort,” said Decker. “Creating options can be critical to keeping your customer base satisfied and feeling comfortable with your business. If you choose to retain your brick-and-mortar gym, AWATfit’s trucks can compliment your business by providing an outdoor option. The return on investment that our model can bring is worth it.”

As the COVID-19 pandemic persists, investing in a flexible model like AWATfit can be a cost effective decision for fitness entrepreneurs. And in a time of uncertainty, one thing is for sure —the ability to cut out a chunk of yearly costs by eliminating rent can make a huge difference in revenue and overall growth.

The startup costs for an AWATfit franchise range from $99,000 to $152,000. The franchise fee is $34,000 with an ongoing royalty of 6%. To learn more about franchising with AWATfit, visit