Taco Bell backpack? Check. Taco Bell backpack pins? Check. Taco Bell pens, pencils and notebook? Check, check and check. According to Elite Daily, the QSR food chain officially launched its back-to-school collection to help students serve looks, if not Cheesy Gordita Crunches.

The new merchandise dropped August 20 and has everything students need to prep for school––comfortable clothing, a pencil case, a coffee mug and even a hot sauce packet-shaped USB. This isn’t the first time we’ve seen restaurant franchises make a name for themselves in the apparel industry. McDonald’s offers a whole new wardrobe of options to choose from its online shop and KFC sells anything from duffel bags to hats on its e-store. Louis Vuitton, who?

Earlier this August, Taco Bell opened its doors to its pop-up hotel––The Bell—and within minutes, the place was booked. From stepping into the hotel industry to the world of fashion, Taco Bell doesn’t seem to have a problem venturing out of its comfort zone. But hey, live más, right?

To read the full article, click here.

 

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.