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BeautyMatter: Heyday Fueling Expansion with National Franchising Efforts
Heyday, which was founded to bring personalized facials to the masses, is about to expand its reach in a big way. In just one year since announcing plans to franchise, the skincare brand has over 100 agreements signed.
Heyday chief operations officer Arielle Mortimer and president of franchising Sean Bock were featured in BeautyMatter explaining the potential for Heyday’s approachable introduction into the $7 billion-dollar-a-year skincare industry.
“We have a platform that supports all clients because skin care should be routine for everyone,” said Bock. “We are tapping into an unspoken market.”
Heyday hopes to have 300 locations within five years, with at least another 300 markets beyond that.
Read the whole article here.
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