1851

At the close of 2015, <a href="http://1851franchise.com/details/2998/Top-25-Brands-to-Watch-in-2016" target="_blank">1851 Franchise named Frisch&rsquo;s one of the top 25 brands to watch in the New Year.</a> As we near the one year point, there have certainly been a lot of big changes at <a href="http://www.bigboy.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=bigger-better-frischs-gets-a-2016-makeover-on-verge-of-significant-franchise-growth-in-2017-8517" target="_blank" rel="nofollow" target="_blank">Frisch&rsquo;s</a>.

After being acquired by NRD Capital in 2015 for $175 million, the new ownership team went to work upgrading and improving the Frisch&rsquo;s chain, while also making sure to treat the brand&rsquo;s heritage, family legacy, and loyal fans with respect and sensitivity. Jason Vaughn, a veteran of Yum! Brands and the Wendy&rsquo;s systems took the helm of CEO in April and has overseen a variety of changes that have left the Big Boy better off than ever before&mdash;all while maintaining the tenants upon which the Frisch family built the brand.

&ldquo;I grew up with the Big Boy brand, so it always meant something to me and my family,&rdquo; said Vaughn. &ldquo;What the Frisch family and Frisch&rsquo;s brand has always provided is quality food at a good price point. The Frisch family has embraced me. I feel very privileged to help lead this brand&rsquo;s journey. I&rsquo;ve spent time with the Frisch family &ndash; the origin is very important to me.&rdquo;

Vaughn told 1851 that they&rsquo;ve renamed one of their meeting rooms the &ldquo;Dave Frisch Room.&rdquo; He also said that he&rsquo;s spent extensive time talking with the family about the elements of the company and experience that were important to Dave.

&ldquo;We really aren&rsquo;t changing anything,&rdquo; Vaughn added. &ldquo;If anything, we&rsquo;re going back to our origin and back to our roots. We set out to build upon the idea of a truly guest-centric culture. If you&rsquo;re one of our long-time fans, you can still get what you love &ndash; but we&rsquo;re signaling to potential new guests that we have new offerings and quality that they&rsquo;ve got to try.&rdquo;

One noticeable signal was the makeover of the iconic Big Boy mascot itself. The brand introduced a fresh, but still recognizable, version of Big Boy &ndash; nodding to the changing times with a slightly slimmer profile and removing his ever-present burger. This is yet another acknowledgement of the refocus on healthier options, as well as the expanded variety beyond just burgers now available at Frisch&rsquo;s.

Big Boy&rsquo;s home got a makeover too. Frisch&rsquo;s rolled out a brand-new prototype model in Covington featuring brighter lighting, more open space and seating options, and a children&rsquo;s area. An updated remodel in Blue Ash, Ohio is expected by March 2017. Additionally, Frisch&rsquo;s rolled out all new uniforms for staff, new menus, rewrapped and updated the food bars, and repainted and redid the drive-thru menu boards.

But it&rsquo;s not just an aesthetic upgrade. Vaughn and the new leadership team have doubled down on the brand&rsquo;s focus on quality food at competitive prices, updating the menu to include fresh and modern takes on classics. For example, Frisch&rsquo;s has long been known for their famous pumpkin pie, so this year, they introduced a pumpkin pie shake for the first time&mdash;with a piece of the famous pie inside. Frisch&rsquo;s also introduced a hit concept with &ldquo;Brupper&rdquo; (&ldquo;breakfast&rdquo; combined with &ldquo;supper&rdquo;) and sales have been extremely strong for those coming to eat traditional breakfast favorites during traditional supper hours. Frisch&rsquo;s also introduced a new lineup of Dinner Classics &ndash; modern takes on dishes that have been Frisch&rsquo;s favorites for decades and the return of past favorites like meatloaf, which Vaughn believes is just one example of a foundational item from which the brand can continue to innovate.

&ldquo;We had a great launch with meatloaf. It&rsquo;s exceeding sales forecasts. For our new users and existing users, we don&rsquo;t want to just have one meatloaf &ndash; we want to have different flavors to build off that platform. We know that there is a lot more we can do out there for things that people are already fans of, but interested in innovative takes,&rdquo; said Vaughn.

Entering 2017, the plan is to continue telling the brand&rsquo;s story of fresh food prepared in-house and innovating around the brand&rsquo;s foundational items. Vaughn notes that the brand has not removed any items from the menu, but is focused on providing a greater variety and healthier options.

But while 2016&rsquo;s focus was on shoring up operations and enhancing the overall restaurant model and menu, Frisch&rsquo;s is now ready to grow.

Franchise growth in 2017 will be focused on expanding out from the brand&rsquo;s existing presence of more than 100 locations across Ohio, Indiana, and Kentucky while looking to enter new nearby markets such as Tennessee, specifically with an eye on Nashville, Memphis, and Knoxville. Additionally, the goal is to complete 15-18 remodels per year across the system while proactively exploring growth through franchise expansion.

&ldquo;This year, we wanted to get to the right model that is economically good for us. Now, as we move into a franchise growth mindset next year, we have a model that we are proud of and confident in,&rdquo; said Vaughn.

Bigger & Better: Frisch’s Gets a 2016 Makeover on Verge of Significant Franchise Growth in 2017

1851 Franchise

While 2016’s focus was on shoring up operations and enhancing the overall restaurant model and menu, Frisch’s is now ready to grow in 2017.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

bigger-better-frischs-gets-a-2016-makeover-on-verge-of-significant-franchise-growth-in-2017

New U Women's Clinic & Aesthetics

image of New U Women’s Clinic & Aesthetics employees and franchise

How New U Is Redefining Women’s Health, Offering a Scalable Franchise Opportunity as the Next Big Category Creator in the $21 Billion Med Spa Industry

womens-health-wellness-franchise-new-u

image of New U Women’s Clinic & Aesthetics Founder and CEO Dr. Rachel Fidino

The Void in Women’s Health, Solved By a Two Time Cancer Survivor: How New U Built Care that Didn’t Exist and is Eying National Franchise Expansion

new-u-womens-clinic-consumer-positioning

SweatHouz

SweatHouz Expansion - Tribeca Opening and 12 NYC Franchise Units - 1851 Franchise

SweatHouz Franchise Expands Into New York City With 12-Unit Development Agreement Across Manhattan and Brooklyn

sweathouz-new-york-tribeca-expansion

DoodyCalls

How This Family Built a Fast-Growing DoodyCalls Business in Greensboro, North Carolina

families-in-franchising-robert-thomas-doodycalls-greensboro

Sparkle Squad Window Cleaning Services

Sparkle Squad Franchise - Ryan Fraser - Franchisee Feature - 1851 Franchise

Commercial Real Estate Veteran Leverages Commercial Work To Grow Sparkle Squad Franchise

sparkle-squad-franchise-new-jersey-ryan-fraser

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Hardee's Franchise - ARC Burger Lawsuit - 1851 Franchise

Hardee’s Lawsuit Targets Franchisee as 77 Restaurants Prepare to Shut Down

hardees-franchise-closures-arc-burger-lawsuit

Domino's Franchise - North Pole - Dec 2025 - 1851 Franchise

Domino’s Pizza Brings Delivery Cheer to North Pole, Alaska

dominos-pizza-franchise-north-pole-alaska

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

1851 Franchisee Spotlight graphic with photo of Eli Cohen, Layne's Chicken Fingers logo

C5 Restaurants Grows its Texas Footprint with 40 Layne’s Chicken Fingers Locations Planned Statewide

eli-cohen-laynes-chicken-fingers-texas

image of stephen westerman and matthew westerman, owners Fort Walton Beach Two men and a junk truck

Twin Brothers Move From Managers to Owners with New TWO MEN AND A JUNK TRUCK Franchise on the Gulf Coast

twin-brothers-two-men-and-a-junk-truck-fort-walton-beach

image of Danielle Pointer from Kidstrong  South Utah County child development franchise

Stay-at-Home Mom Returns To Work by Bringing KidStrong to Utah County

kidstrong-utah-county-danielle-pointer

Families in Franchising - Erik Andersen and Rikki Forgwe - TWO MEN AND A TRUCK - 1851 Franchise

After 25 Years in the Courtroom, This Lawyer Chose TWO MEN AND A TRUCK to Build a Family Franchise Legacy

families-in-franchising-erik-andersen-rikki-forgwe-two-men-and-a-truck

Do You Qualify? A Look at the Chick-fil-A Franchise Requirements

do-you-qualify-a-look-at-the-chick-fil-a-franchise-requirements

The Top 15 Pet Supplies and Retail Franchises for 2025

the-top-15-pet-supplies-and-retail-franchises

Scenthound Franchise Costs, Fees, Profit and Data for 2025

scenthound-franchise-costs-fees-profit-and-data

Ellianos Coffee Franchise Costs, Fees, Profit and Data for 2025

ellianos-coffee-franchise-costs-fees-profit-and-data

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Sparkle Dog Care Franchise Costs, Fees, Profit and Data for 2025

Bigger & Better: Frisch’s Gets a 2016 Makeover on Verge of Significant Franchise Growth in 2017

MORE STORIES LIKE THIS