1851

Black Friday has traditionally been a bustling in-person shopping event, but a significant shift towards online shopping has transformed this retail phenomenon and impacted various sectors, including restaurant franchisees.<h3>The Shift From In-Person to Online Shopping</h3>In recent years, online shopping during Black Friday has surged.&nbsp;<a href="https://www.nbcnews.com/select/shopping/evolution-black-friday-ncna1278024?utm_source=1851franchise.com&utm_medium=article&utm_campaign=black-friday-goes-digital-how-restaurant-franchisees-can-adapt-2727974" target="_blank" rel="nofollow">According to NBC</a>, “the number of online Black Friday shoppers passed the 100 million mark in 2020,” reflecting consumers' preference for convenience. As more shoppers stay home, the late-night visits to fast food and coffee franchises that once fueled overnight shopping sprees have declined.<h3>Implications for Restaurant Franchisees</h3>With fewer consumers venturing out, restaurant franchisees may see a drop in sales, particularly those located near retail hotspots that previously benefited from the influx of shoppers.Franchisees can adapt by enhancing their digital presence. Offering exclusive Black Friday deals through online platforms can attract customers who are browsing from home. Implementing mobile-friendly ordering systems and promoting special offers on social media can help capture the attention of online shoppers.<h3>Strategic Considerations for Franchisees</h3>To navigate these changes effectively, restaurant franchisees should consider several strategies:<ul><li>Digital Marketing Campaigns:&nbsp;Utilize targeted digital marketing to reach potential customers. Highlight special promotions to create urgency and drive orders.</li><li>Partnerships with Retailers:&nbsp;Collaborate with nearby retailers for joint promotions that encourage shoppers to visit both the store and the restaurant.</li><li>Enhanced Customer Experience: Focus on improving customer experiences both online and in-store, including efficient order processing and engaging loyalty programs.</li></ul>The evolution of Black Friday from an in-person event to an online-centric experience presents challenges and opportunities for restaurant franchisees. By embracing digital strategies and adapting to new consumer behaviors, franchises can continue to thrive during this pivotal retail period.Read more on 1851 about how restaurant franchises are approaching the holiday season:<ul><li><a href="https://1851franchise.com/biggbycoffee/biggby-coffee-welcomes-fall-with-the-return-of-their-fall-menu-and-celebrates-50-farm-direct-coffee-milestone-with-the-launch-of-la-fortaleza-2727183#stories">BIGGBY® COFFEE Welcomes Fall With the Return of Their Fall Menu and Celebrates 50% Farm-Direct Coffee Milestone with the Launch of La Fortaleza</a></li><li><a href="https://1851franchise.com/wingsandrings/wings-and-rings-announces-exciting-holiday-promotions-for-november-and-december-2727903#stories">Wings and Rings* Announces Exciting Holiday Promotions for November and December</a></li></ul>

Black Friday Goes Digital: How Restaurant Franchisees Can Adapt

Black Friday and Restaurants: Adapt to Online Shopping Trends

1851 Franchise

The shift to online shopping presents both challenges and opportunities for restaurants that previously benefitted from boosted foot traffic. Here's how to thrive in the new Black Friday landscape.

black-friday-goes-digital-how-restaurant-franchisees-can-adapt

The Growth Coach

Top 5 Reasons To Invest in The Growth Coach Franchise

top-5-reasons-to-invest-in-the-growth-coach-franchise

Caring Transitions

Planning Today for Peace Tomorrow: Caring Transitions on the Importance of Estate Planning

planning-today-for-peace-tomorrow-caring-transitions-on-the-importance-of-estate-planning

Onigilly Japanese Kitchen

Onigilly Franchise - Target Market - San Diego - 1851 Franchise

Onigilly Japanese Kitchen Franchise Sets Sights on San Diego Expansion

onigilly-franchise-san-diego-restaurant-expansion

ServiceMaster Restore

Liberty Restoration Group Renews Proud Partnership with Lindenwood University Athletics

liberty-restoration-group-renews-proud-partnership-with-lindenwood-university-athletics

Crust Pizza Co.

Crust Pizza Co. Provides Multiple Streams of Revenue in the Pizza Industry

crust-pizza-franchise-revenue-streams

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Nearly 40% of Americans Are Eating Out Less as High Prices Redefine Dining Habits

nearly-40-of-americans-are-eating-out-less-as-high-prices-redefine-dining-habits

Authority Brands Enters Q4 with Record Momentum

Authority Brands Enters Q4 with Record Momentum, Surpassing 200 New Franchise Owners in the First 10 Months of 2025

authority-brands-enters-q4-with-record-momentum-surpassing-200-new-franchise-owners-in-the-first-10-months-of-2025

Franchises, work-life balance, millennials in franchising, millennials work-life balance

The Best Franchises for Millennials Wanting Work-Life Balance

best-franchises-millennials-work-life-balance

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Graphic with arm, holding graduation cap, coming out of stack of books

top-tutoring-test-prep-franchises

Black Friday Goes Digital: How Restaurant Franchisees Can Adapt

MORE STORIES LIKE THIS