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Franchisor Stories

Built to last

Last year, Wendy’s Pretzel Bacon Cheeseburger proved to be so popular the limited-time offer’s run was extended by months. This year, the sandwich returned to Wendy’s promotional lineup to such fanfare that the quick-service chain did what seemed inevitable: making Pretzel Bacon Cheeseburger a perma.....

By MARK BRANDAU
SPONSORED 3:01 PM • 08/14/14

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