Franchisor Stories
Franchise Opportunity Deep Dive: A boutique fitness franchise focused on empowering women and families through high-intensity group training, community support and a mission-driven model.
Burn Boot Camp is a high-intensity group fitness franchise designed primarily for women and their families, with a mission-driven model focused on empowerment, transformation and community. With hundreds of locations nationwide, a proven operational blueprint and an uplifting culture, Burn Boot Camp has emerged as a leading fitness franchise that combines entrepreneurial opportunity with a passion for health and wellness.
Burn Boot Camp was founded in 2012 in Huntersville, North Carolina, by Devan and Morgan Kline. What began in a gymnastics studio parking lot quickly evolved into one of the country’s fastest-growing fitness franchises. Inspired by a desire to empower women through fitness, the couple launched the franchise to help others replicate the life-changing results they saw in their early members.
Mission: To ignite global health transformation by empowering women and their families through fitness, community and personal growth.
Vision: To be the leading fitness community that helps members and franchisees become stronger in every aspect of life.
Burn Boot Camp is committed to expanding nationwide. The brand is currently offering franchise opportunities in California, Florida, New Jersey, New York and Texas, but is open to creating new growth opportunities with franchisees interested in markets in other states.
Initial Costs: The estimated initial investment required to begin operation of a Burn Boot Camp franchise ranges from $281,899 to $645,344.The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $60,000 | $60,000 |
| Technology Systems | $11,690 | $43,015 |
| Technology Fees | $5,450 | $7,500 |
| Exercise/Safety Equipment, Furnitures & Fixtures | $33,566 | $49,498 |
| Real Estate | $12,804 | $70,604 |
| Leasehold Improvements | $84,104 | $250,000 |
| Utilities (3 Months) | $1,553 | $6,000 |
| Initial Inventory Package | $4,460 | $7,488 |
| Operating Supplies | $607 | $1,214 |
| Janitorial Expenses | $532 | $1,884 |
| Grand Opening Marketing | $30,000 | $30,000 |
| Staffing | $22,000 | $52,315 |
| Insurance | $750 | $1,500 |
| Travel, Lodging & Meals for Initial Franchisee Education Program | $1,084 | $9,099 |
| Legal & Other Professional Fees | $3,299 | $25,227 |
| Additional Funds (3 Months) | $10,000 | $30,000 |
Initial Franchise Fee: The franchise fee for a single franchise is $60,000, which is nonrefundable and payable in a lump sum when the franchise agreement is executed.
Ongoing Fees: According to the 2025 FDD, Burn Boot Camp franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | 6% of gross revenues per report period |
| System Brand Fee | 2% of gross revenues per report period |
| Tech Fee | Currently, $860 per month, not to exceed $1,500 per month |
ROI Potential: Below is the 2024 annual gross operating revenue for all 278 reporting outlets.
Highest | Lowest | Median | Average |
$1,604,250 | $147,279 | $638,290 | $680,997 |
Franchisees participate in a structured onboarding process that includes business operations, leadership and field-tested best practices. Ongoing education is delivered through the Learning and Development team with systemwide updates and peer-sharing opportunities.
Support includes site selection assistance, lease negotiation, grand opening guidance, ongoing coaching and access to a dedicated field support team. Burn HQ collaborates with franchisees to identify successful strategies and scale them systemwide.
Burn Boot Camp offers a robust tech stack covering CRM, music curation, POS systems, class scheduling and performance analytics. National digital advertising and automation platforms help franchisees market efficiently and effectively.
Candidates should demonstrate a passion for fitness, strong leadership skills and commitment to the Burn Boot Camp mission.
Most franchisees are actively involved in operations, especially at launch. Semi-absentee ownership may be considered with experienced managers in place.
Burn Boot Camp partners with ApplePie Capital to offer franchise-specific financing solutions, including:
“Burn, to me, is believing in myself. I think that is something that it’s taught me. I didn’t have that confidence before I opened this gym, before I walked through the doors on day one. I think it taught me that I have what it takes to do what I want to do. It changed my life.”
— Deepal Patel, Franchise Owner in Prosper Texas
"Really having an impact on the community, that is so much more than just having people lose weight."
— Mark Wanish, Franchise Owner in Frisco, Texas
The global boutique fitness studio market has demonstrated significant momentum in recent years, with a market valued at about $37.15 billion in 2024 and projected to reach $59.9 billion by 2030, growing at an estimated 8% CAGR.
Burn Boot Camp competes in the women-focused boutique fitness space, offering a hybrid of personal training and group fitness. Primary competitors include:
What sets Burn apart is its women-first approach, daily workout programming and community-led environment that goes beyond just fitness.
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