Growing a Franchise

By the numbers: Who is Generation Z?

By the numbers: Who is Generation Z?

For much of the past decade, Millennials have received the brunt of the attention — and frankly, pretty much all of the derision — from brands and marketers hoping to harness the buying power of the biggest demographic generation since the baby boomers. But their days may soon be numbered, as Mil.....

Don’t Miss the Next Big Franchise Story

Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else

By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.

MARK BRANDAU

About the Author

MARK BRANDAU

Follow

Mark Brandau is an 1851 contributor and a graduate of Northwestern University