1851

As&nbsp;<a href="https://franchise.edible.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-25-years-of-edible-a-legacy-of-innovation-and-opportunity-2727084" target="_blank" rel="nofollow">Edible®</a>, the innovative e-commerce hub uniquely supported by locally owned brick-and-mortar locations across the globe,&nbsp;commemorates its 25th anniversary, the brand reflects on its journey from a single flower shop to a global leader in the gifting industry. Founded by&nbsp;<a href="https://www.linkedin.com/in/tariqfarid?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-25-years-of-edible-a-legacy-of-innovation-and-opportunity-2727084" target="_blank" rel="nofollow">Tariq Farid</a>, a Pakistani immigrant who launched his first business at the age of 17,&nbsp;<a href="https://1851franchise.com/edible/info">Edible</a> has grown to hundreds of brick-and-mortar locations worldwide. This milestone marks a moment of celebration and an exciting opportunity for new franchisees to join a brand that has continuously evolved with the times.<h2>A Long and Winding Road</h2>Farid's entrepreneurial journey began with a flower shop in West Haven, Connecticut. Inspired by his early work at McDonald's and with the benefit of a $5,000 loan, Farid quickly expanded his business, opening multiple locations within two years. Recognizing an untapped market that combined fresh fruit with the appeal of floral arrangements, Farid launched Edible Arrangements in 1999. This innovative concept quickly captured the hearts of consumers and set the stage for the brand's remarkable growth.In 2001, Edible Arrangements began franchising, and by 2009, it had expanded internationally. Throughout the 2010s, the brand became synonymous with fresh fruit bouquets, establishing itself as a household name in the U.S. and beyond. In 2021, the company rebranded to “Edible,” reflecting its expanded focus on&nbsp;<a href="https://1851franchise.com/edible/edible-diversifies-revenue-streams-for-franchise-owners-more-than-just-fruit-bouquets-2726512">a broader range of products.</a>&nbsp;Today, Edible is known for more than its fruit arrangements — modern locations offer everything from flowers to smoothies to beloved bakeshop items like cookies, brownies and cupcakes.“Our expansion into other items marks a strategic move to cater to evolving consumer preferences,” said&nbsp;<a href="https://www.linkedin.com/in/markmele?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-25-years-of-edible-a-legacy-of-innovation-and-opportunity-2727084" target="_blank" rel="nofollow">Mark Mele</a>, chief development officer. “This expansion not only diversifies the customer base but also opens up new revenue streams for franchisees. Our goal is to position the brand as a go-to choice for celebrating big holidays and milestones and everyday moments.”Edible's transformation from a franchise company to an&nbsp;<a href="https://1851franchise.com/edible/faster-than-amazon-how-edible-pulls-off-same-day-hour-or-less-delivery-2725653">e-commerce powerhouse</a> was a key factor in its success in recent years. Leveraging a robust online ordering platform and third-party delivery partnerships, the brand maintained its connection with customers while adapting to the extraordinary events of recent years. This shift has positioned Edible as a leader in the digital retail landscape, with the majority of orders now coming through online channels.As Edible looks to the future, it has announced a fully revamped prototype known as the “NextGen” store. With a layout that combines advanced online ordering systems, a wide array of offerings and a sleek design, Edible is encouraging guests to visit more frequently, not just for special occasions but for&nbsp;everyday occasions. Who says ordinary days can’t be celebratory events?&nbsp; “We want Edible to be a community spot, where every visit is an experience tailored to the customer’s needs, whether it’s for a grand celebration or a quick treat,” said Farid. “The goal is to try and find a way to integrate the personal touch we are known for into a more digital world. That is what the future of Edible is all about.”<h2>Leadership and Innovation</h2>Today, Edible's success is driven by a dedicated leadership team committed to innovation and growth.&nbsp;<a href="https://www.linkedin.com/in/somiafarid?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-25-years-of-edible-a-legacy-of-innovation-and-opportunity-2727084" target="_blank" rel="nofollow">Somia Farid Silber</a>, appointed president in 2021, has been instrumental in driving the brand's digital transformation, enhancing Edible's online presence and operational efficiency.&nbsp;<a href="https://www.linkedin.com/in/angela-johnson-6675043?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-25-years-of-edible-a-legacy-of-innovation-and-opportunity-2727084" target="_blank" rel="nofollow">Angela Johnson</a>, chief innovation officer, focuses on product development and customer experience, ensuring Edible remains at the forefront of the gifting industry.&nbsp;<a href="https://www.linkedin.com/in/kevinkeith1?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-25-years-of-edible-a-legacy-of-innovation-and-opportunity-2727084" target="_blank" rel="nofollow">Kevin Keith</a>, chief marketing officer, leverages his extensive experience with brands like Citibank, Mercedes-Benz, UPS, Coca-Cola and OrangeTheory Fitness to enhance Edible’s market presence and brand strategy.&nbsp;<a href="https://www.linkedin.com/in/faraz-iqbal-pmp-a191b23?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-25-years-of-edible-a-legacy-of-innovation-and-opportunity-2727084" target="_blank" rel="nofollow">Faraz Iqbal</a>, chief technology officer, oversees the brand’s technology strategy, ensuring operational efficiency and technological innovation. And Mele brings over three decades of expertise in franchise development, guiding Edible’s expansion and the rollout of the NextGen store prototype.Together, this dynamic leadership team brings a rich tapestry of experience and expertise to Edible, driving the brand’s continuous evolution and success.&nbsp;<h2>Why Now is the Time to Invest in an Edible Franchise</h2>With 25 years of experience, Edible offers a proven business model, a strong brand reputation and a forward-looking vision. The total investment necessary to begin operation of an Edible Franchise ranges from $240,000 to $531,000, including franchise fees. According to the brand’s&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-edible-franchise-costs-fees-profit-and-data-2724639">2024 FDD</a>, average gross sales for Edible businesses open for more than three years are $596,020. By investing in Edible (which has been a leader in the gifting business since 1999), owners have peace of mind knowing that very few competitors have the same kind of household-name reputation in the category. Every aspect of the business, including technology, equipment, supplies, patents and trademarks, is proprietary and vigorously protected. “Prospective franchisees can take advantage of the fact that we have been around for 25 years,” said Mele. “This established name, in combination with our constant innovation, creates an unparalleled opportunity to further enhance brand visibility in the marketplace.”Overall, Edible's decades-long commitment to innovation, quality and customer satisfaction makes it an exciting franchise opportunity. The brand's ability to adapt and thrive in a changing world, coupled with its strong support for franchisees, positions it as a leader in the&nbsp;<a href="https://www.prweb.com/releases/the-242-billion-global-corporate-gifting-industry-a-research-study-by-snackmagic-874238764.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-25-years-of-edible-a-legacy-of-innovation-and-opportunity-2727084" target="_blank" rel="nofollow">$242 billion</a> global gifting market.For more information on franchising with Edible, visit:&nbsp;<a href="https://1851franchise.com/edible">https://1851franchise.com/edible</a>.About Edible®&nbsp;Founded in 1999, Edible® has revolutionized the gifting industry, uniquely leveraging the synergistic power of an innovative e-commerce hub and locally owned brick-and-mortar locations across the globe. Edible's platform seamlessly blends the convenience of online shopping with a vast retail footprint that services over 80% of U.S. households within an hour. Expanding beyond its iconic fruit arrangements, Edible has a range of offerings, including delectable dessert boards, cookies, brownies, cakes, farm-fresh flowers and more – perfect for every celebratory occasion and any treat-yourself moment. For more information, visit&nbsp;<a href="http://edible.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-25-years-of-edible-a-legacy-of-innovation-and-opportunity-2727084" target="_blank" rel="nofollow">edible.com</a>.

Celebrating 25 Years of Edible®: Innovation in the Gifting Industry | Franchise Opportunities

1851 Franchise

The brand synonymous with delightful gifts and delicious desserts is marking its 25th anniversary by embracing the digital era, with one-hour delivery, a modernized store layout and more. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Celebrating 25 Years of Edible®: A Legacy of Innovation and Opportunity

celebrating-25-years-of-edible-a-legacy-of-innovation-and-opportunity

Home Halo

Home Halo’s 160-Step Launch Process: Setting Franchisees Up for Success

home-halo-franchise-launch-process

VA Reimbursement: A Unique Opportunity for Home Halo Franchisees

va-reimbursement-a-unique-opportunity-for-home-halo-franchisees

Home Halo’s "Frank" Method: Coaching Franchisees to Greatness

home-halos-frank-method-coaching-franchisees-to-greatness

home-halo-dan-deak-personal-journey-headshot

Dan Deak's Personal Journey: From Caring Son to Home Halo CEO

dan-deaks-personal-journey-from-caring-son-to-home-halo-ceo

10 Reasons Why You Should Invest in a Home Halo Franchise

10-reasons-why-you-should-invest-in-a-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

busy-bee-jumpers-franchise-positioning-image

Bouncing Into Business: How Busy Bee Jumpers Is Building the First National Bounce House Franchise

franchise-opportunity-busy-bee-jumpers-franchise

busy-bee-jumpers-consumer-positioning-image-kids-jumping-bounce-house

Delivering Fun With a Smile: How Busy Bee Jumpers Earns 5-Star Raves From Families Across New England

busy-bee-jumpers-party-rentals

Pink's Window Services - Franchise Deep Dive - 1851 Franchise

Pink’s Window Services Franchise Costs, Fees, Profit and Data for 2025

pinks-window-services-franchise-deep-dive

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

What You Need To Know About Low-Cost Franchise Opportunities

what-you-need-to-know-about-low-cost-franchise-opportunities

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville 

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville, Illinois

dan-yangas-brings-family-flooring-legacy-full-circle-with-footprints-floors-franchise-in-naperville-illinois

Franchisee spotlight graphic with photo of Sean Phelan & Caring Transitions logo

From Tech to Transitions: Why This Caring Transitions Franchisee Left the Corporate World To Help Families Navigate Life’s Hardest Moves

sean-phelan-caring-transitions-franchise-austin

Celebrating 25 Years of Edible®: A Legacy of Innovation and Opportunity

MORE STORIES LIKE THIS